http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=c801714f4a&height=&width= Tue, 21 Apr 2009 13:52:40 GMT Tue, 21 Apr 2009 16:47:29 GMT 1 en-us Tue, 21 Apr 2009 13:53:29 GMT I'm in Knoll heaven right now. Fog, the Charles. Microsoft offices in Kendall Square. #HCBos ]]> Tue, 21 Apr 2009 13:53:43 GMT Tue, 21 Apr 2009 13:56:37 GMT Rainy walk towards Cambridge, MA #HCBos http://twitpic.com/3plt7 ]]> Tue, 21 Apr 2009 13:57:16 GMT Flight delayed and one hour taxi time buckled in at NJ. Joy....#HCBos peeps see you in a bit! ]]> Tue, 21 Apr 2009 13:57:16 GMT The wall at #HCBos http://twitpic.com/3plu2 ]]> Tue, 21 Apr 2009 14:03:03 GMT At the Microsoft Research Center at HealthCamp Boston. The floor plugs won't take an Apple power adapter. #HCBos ]]> Tue, 21 Apr 2009 14:03:03 GMT Sitting at Social Pharma/Health Camp Boston #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:03:04 GMT HealthCamp Boston is underway #HCBos ]]> Tue, 21 Apr 2009 14:03:42 GMT RT @swoodruff: Big kudos to @shwen and gang here in Boston for planning and hosting #SocPharm. Should be a great day of brainstorming. ]]> Tue, 21 Apr 2009 14:04:24 GMT As hard as it is for me to say it, thanks to Microsoft for sponsoring our event in such a nice center #HCBos ]]> Tue, 21 Apr 2009 14:05:04 GMT Launching session #HCBos http://twitpic.com/3pm49 ]]> Tue, 21 Apr 2009 14:05:04 GMT @Stuartcfoster We should catch up - I'm here at #SocPharm until about 2pm ]]> Tue, 21 Apr 2009 14:05:04 GMT RT @adamcohen: RT @swoodruff: Big kudos to @shwen and gang here in Boston for planning and hosting #SocPharm. ]]> Tue, 21 Apr 2009 14:05:45 GMT Notice you would never need at a wiki conference: "This is a live event. We are all publishers. Assume you are on the record." #HCBos ]]> Tue, 21 Apr 2009 14:06:22 GMT RT XD @Doctor_V: At the Microsoft Research Center at HealthCamp Boston. The floor plugs won't take an Apple power adapter. #HCBos ]]> Tue, 21 Apr 2009 14:06:22 GMT At #HCBos Healthcamp Boston and am one of the few people in the audience who has actually been to a barcamp. ]]> Tue, 21 Apr 2009 14:07:40 GMT I guess this is what you call organic: everyone writes on a sticky pad what you want to talk about and you put it on a wall #HCBos ]]> Tue, 21 Apr 2009 14:07:40 GMT We've had from 8:30 to 10 am to sort out sessions. The marketplace is already filling up, looks like sessions could start before 10. #HCBos ]]> Tue, 21 Apr 2009 14:08:55 GMT @shwen is speaking. He doesn't look like his avatar #HCBos ]]> Tue, 21 Apr 2009 14:10:11 GMT Todays lineup at #HCBos looks like it has some great sessions http://s.hcbos.org ]]> Tue, 21 Apr 2009 14:10:11 GMT HealthCamps are happening all over the world. The world is goin' BarCamp crazy #HCBos ]]> Tue, 21 Apr 2009 14:10:51 GMT First healthcamp was only 8 people, but set blueprint so it's a worldwide event in places from Toronto to Azerbaijan. #HCBos ]]> Tue, 21 Apr 2009 14:10:51 GMT @modulist good luck on your presentation, dude! #HCBos ]]> Tue, 21 Apr 2009 14:11:29 GMT Only 5 or so healthcamp boston participants have ever been to a barcamp before #HCBos ]]> Tue, 21 Apr 2009 14:11:30 GMT RT @katemgilbert: Todays lineup at #HCBos looks like it has some great sessions http://s.hcbos.org - I concur. It's up to us :) ]]> Tue, 21 Apr 2009 14:11:30 GMT Finally found my way to #HCBos. Huge crowd! ]]> Tue, 21 Apr 2009 14:12:08 GMT I guess I missed this ... RT @lucianotourn: Only 5 or so healthcamp boston participants have ever been to a barcamp before #HCBos ]]> Tue, 21 Apr 2009 14:13:22 GMT Http://hcbos.carlism.org #HCBos ]]> Tue, 21 Apr 2009 14:14:02 GMT is realizing she needs to follow healthcare more on Twitter. #HCBos ]]> Tue, 21 Apr 2009 14:14:02 GMT #HCBos starting up. usual suspecrs plus new faces. Going to be different. ]]> Tue, 21 Apr 2009 14:15:17 GMT #HCBos taking place at MS R&D Center. Among 9th or 10th group to use it. Green-certified building. ]]> Tue, 21 Apr 2009 14:15:55 GMT MS Cambridge has a group that does mature product development and startup lab. #HCBos ]]> Tue, 21 Apr 2009 14:16:35 GMT ...and we're off to the races! HealthCampBoston + SocialPharmer is underway! Great crowd! #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:17:13 GMT Putting Twitter faces to names and to people on my TweetDeck #HCBos stream ]]> Tue, 21 Apr 2009 14:19:10 GMT @modulist Would love to hear more about it... I agree, there's room for open source here... How's #HCBos going? ]]> Tue, 21 Apr 2009 14:19:10 GMT 5 doctors are in the audience here. Very cool. Someone asked "How many patients?" #HCBos ]]> Tue, 21 Apr 2009 14:19:10 GMT There are 6 physicians attending HealthCamp Boston. Is it me or is that crazy low? #HCBos ]]> Tue, 21 Apr 2009 14:19:10 GMT elocina: 5 doctors are in the audience here. Very cool. Someone asked "How many patients?" #HCBos: elocina's sta.. http://tinyurl.com/dlr5l6 ]]> Tue, 21 Apr 2009 14:21:03 GMT Very interesting, @identicaupdates thinks 5 doctors is great, I think its embarrassing. Go figure #HCBos ]]> Tue, 21 Apr 2009 14:21:03 GMT RT @Doctor_V: There are 6 physicians attending HealthCamp Boston. Is it me or is that crazy low? #HCBos ]]> Tue, 21 Apr 2009 14:21:03 GMT RT @cerro: ...and we're off to the races! HealthCampBoston + SocialPharmer is underway! Great crowd! #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:21:03 GMT How many doctors are going to Health 2.0? #HCBos #health2con ]]> Tue, 21 Apr 2009 14:21:03 GMT HealthCampBoston and SocialPharmer happen today (4/21) http://ff.im/2g6G2 ]]> Tue, 21 Apr 2009 14:21:42 GMT People from Miami, DC, Indiana, San Francisco, New York, Toronto, and elsewhere at HealthCampBoston. Very cool. #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:22:22 GMT @carlosrizo is introducing himself and his work with low cost healthcare experiences in Canada. "capturing the wisdom of the crowds" #HCBos ]]> Tue, 21 Apr 2009 14:22:22 GMT Innovation Cell is about crowdsourcing healthcare. Launched My Health Innovation site to share/rate ideas for Health Ministry. #HCBos ]]> Tue, 21 Apr 2009 14:23:01 GMT Btw, Innovation Cell is part of government 2.0 in Canada, not the US. Hopefully we'll get something like that here. #HCBos ]]> Tue, 21 Apr 2009 14:24:55 GMT @DaphneLeigh Seems crazy low to me - can't engage patients without providers #HCBos ]]> Tue, 21 Apr 2009 14:24:55 GMT Made it to #HCBos. Let the fun begin. ]]> Tue, 21 Apr 2009 14:24:55 GMT I'm really here for the Tweetup this evening at the Cambridge Brewing Company #HCBos ]]> Tue, 21 Apr 2009 14:26:51 GMT @Doctor_V Haha obviously #HCBos ]]> Tue, 21 Apr 2009 14:27:31 GMT RT @healthblawg Seems crazy low to me - can't engage patients without providers #HCBos ]]> Tue, 21 Apr 2009 14:30:48 GMT Social Media & Pharma-join the discussion. Visit Impactiviti blog ( http://bit.ly/BFAmN ) at 1 pm EST & tweet your input #SocPharm ]]> Tue, 21 Apr 2009 14:31:27 GMT to anyone at HealthCampBoston - track down and say hello to #Sensei CIO @TimDion and ask him what Sensei's been doing! #HCBos ]]> Tue, 21 Apr 2009 14:31:27 GMT Things are getting started here #SocPharm excited about this unconference format. ]]> Tue, 21 Apr 2009 14:32:46 GMT The #SocPharm room is packed. About 45 so far, some standing. Cozy. First up will be Fard Johnmar (Achieving Transparency/Authenticity) ]]> Tue, 21 Apr 2009 14:34:08 GMT @schwen is up at #SocPharm explaining the BarCamp format - seems clear it's a new format for most attendees, looking fwd to it ]]> Tue, 21 Apr 2009 14:34:49 GMT RT @swoodruff The #SocPharm room is packed. About 45 so far, SRO. Cozy. First up will be Fard Johnmar (Achieving Transparency/Authenticity) ]]> Tue, 21 Apr 2009 14:35:26 GMT I am at Boston Social Pharmer today, #SocPharm this hash tag will bring me carpel tunnel, will that be covered? ]]> Tue, 21 Apr 2009 14:35:26 GMT @adamcohen Definitely going to be an interesting :) #SocPharm ]]> Tue, 21 Apr 2009 14:36:08 GMT #SocPharm At the Social Pharma. Pretty kick ass. http://bit.ly/16gETl ]]> Tue, 21 Apr 2009 14:36:08 GMT @johnnywon You're here? Nice. #SocPharm ]]> Tue, 21 Apr 2009 14:37:26 GMT HealthCampBoston and SocialPharmer happen today (4/21): HealthCampBoston with SocialPharmer takes place today at.. http://bit.ly/Jv0y6 ]]> Tue, 21 Apr 2009 14:38:05 GMT #SocPharm - Kicking off now, starting w/ @fardj talking about Achieving Openness in Pharma... ]]> Tue, 21 Apr 2009 14:38:44 GMT ATTN: Anyone wanting to evesdrop on Pharma discussion about SM? Search #SocPharm (NOT Socpharma) ]]> Tue, 21 Apr 2009 14:38:45 GMT Looking forward to networking and learning new techniques for engaging health through social media and the web at #HCBos ]]> Tue, 21 Apr 2009 14:39:24 GMT #SocPharm keep us posted with the tweets, we are mulling over lots of pharma social media views and are sure to have some questions ]]> Tue, 21 Apr 2009 14:40:06 GMT Easy way to see running updates of tweets for Social Pharmer: Go here: http://www.med20.com/ (@shwen's blog), using Cover it Live. #SocPharm ]]> Tue, 21 Apr 2009 14:40:06 GMT RT @JeanneMale: ATTN: Anyone wanting to evesdrop on Pharma discussion about SM? Search #SocPharm (NOT Socpharma) ]]> Tue, 21 Apr 2009 14:40:47 GMT @punchinello This is Thankbook http://myhealthinnovation.com/home/gratitude/latest #HCBos ]]> Tue, 21 Apr 2009 14:40:47 GMT Social Networking - Just START. A call for pharma folks (& others!) to get involved. http://ow.ly/3na0 #SocPharm ]]> Tue, 21 Apr 2009 14:40:47 GMT @VJLasorsa for sure are you on healthcamp or #SocPharm side? ]]> Tue, 21 Apr 2009 14:40:47 GMT great conversation with @punchinello at #HCBos ]]> Tue, 21 Apr 2009 14:41:26 GMT If u want to follow along with #SocPharm , I have live tweeting coverage via @coveritlive on Med 2.0: http://bit.ly/kK7Jd ]]> Tue, 21 Apr 2009 14:41:26 GMT @Doctor_V LOL - should I put on my sunglasses - will that help? Look fwd to meeting u later. #HCBos ]]> Tue, 21 Apr 2009 14:42:07 GMT Just got a question for Fard via email - what can be learned from other industries who are far more ahead in eMarketing? #SocPharm ]]> Tue, 21 Apr 2009 14:42:45 GMT Coverage of #SocPharm on @shwen blog www.med20.com ]]> Tue, 21 Apr 2009 14:43:24 GMT @sharemyidea - wouldn't it be great if fire departments check blood pressure in their neighbourhoods? http://twurl.nl/5y0de0 #idea #HCBos ]]> Tue, 21 Apr 2009 14:44:43 GMT #SocPharm Fard mentions the need to be flexible - e.g. @Boehringer's tweets. Now picking on @bobharrell to define flexibility in pharma. ]]> Tue, 21 Apr 2009 14:44:43 GMT @shwen I should probably put on my moustache #HCBos ]]> Tue, 21 Apr 2009 14:44:43 GMT would rather be at #SocPharm #HCBos ... settling instead for analyzing pharma marketing dashboard/data ]]> Tue, 21 Apr 2009 14:44:43 GMT It's standing room only at #SocPharm http://twitpic.com/3pnwl ]]> Tue, 21 Apr 2009 14:45:27 GMT #SocPharm Speed and transparency impt, so how do we navigate the MLR process when u need things turned around so quickly? ]]> Tue, 21 Apr 2009 14:45:27 GMT Health Care traditional, but Healthcare now accepted by many dictionaries. RT @EdBennett: Healthcare or Health care - which one is correct? ]]> Tue, 21 Apr 2009 14:46:09 GMT Listening to a presentation by a guy from Novartis on transparency and pharma. Very interesting dialog evolving. #HCBos ]]> Tue, 21 Apr 2009 14:46:09 GMT RT @shwen: If u want to follow along with #SocPharm , I have live tweeting coverage via @coveritlive on Med 2.0: http://bit.ly/kK7Jd ]]> Tue, 21 Apr 2009 14:46:52 GMT #SocPharm Move from publication format to more interactive format for media like Twitter. Will be better to be able to respond in real time. ]]> Tue, 21 Apr 2009 14:47:32 GMT Thanks to all the #HCPHL folks! #HCBos #SocPharm is already a success, and we learned from your example! @Healthcampphila ]]> Tue, 21 Apr 2009 14:47:32 GMT 46% of Pharma respondents to SM Readiness survey say their company has low risk tolerance. Take survey here: http://bit.ly/NdIEg #SocPharm ]]> Tue, 21 Apr 2009 14:48:18 GMT Link to the Social Media Prism @fardj put up first in his talk about Achieving Transparency/Authenticity http://is.gd/tFbp #SocPharm ]]> Tue, 21 Apr 2009 14:48:57 GMT The pharma industry is cynical about regulation and this impacts adoption of SM according to an industry reulatory responder #SocPharm ... ]]> Tue, 21 Apr 2009 14:49:37 GMT @cerro You are too kind! Have a great day, we are all out here looking forward to reading your tweets #SocPharm #HCBos ]]> Tue, 21 Apr 2009 14:49:37 GMT Learning about FrontlineSMS.com as existing tech for emerging economies #HCBos ]]> Tue, 21 Apr 2009 14:50:17 GMT Only 21% of Pharma respondents 2 SM Readiness survey say their company has hi risk tolerance. Take survey: http://bit.ly/NdIEg #SocPharm ]]> Tue, 21 Apr 2009 14:50:17 GMT @Doctor_V Not sure I'd call it cynical - folks want to do the right thing without running afoul of regs in area w/o much guidance #SocPharm ]]> Tue, 21 Apr 2009 14:51:35 GMT @johnchavens Definitely, here's a link to @fardj's webinar and whitepaper on Achieving Openess in Pharma: http://bit.ly/SleFV #SocPharm ]]> Tue, 21 Apr 2009 14:52:54 GMT #SocPharm Fard now talking abt the need for "speed" - the ability to react in real time - e.g. J&J Motrin Moms and red cross suing incident ]]> Tue, 21 Apr 2009 14:52:54 GMT #motrinmoms already raised at #HCBos #SocPharm @fardj giving J&J props for their response, despite initial controversy ]]> Tue, 21 Apr 2009 14:53:33 GMT You are in good hands with @cerro! #HCBos ]]> Tue, 21 Apr 2009 14:53:33 GMT Agree that imp 2 understand n adhere to 'bedrock principles' of your work always, especially when embarking on new 'risky' SocMed #SocPharm ]]> Tue, 21 Apr 2009 14:54:11 GMT @fardj Curious about the success of your Ad-Sense usage on your blog? #SocPharm ]]> Tue, 21 Apr 2009 14:54:12 GMT @fardj: Example of authentic response: J&J using blog to explain why they sued the Red Cross in 2007 #SocPharm ]]> Tue, 21 Apr 2009 14:54:51 GMT #SocPharm JNJ responded via JNJBTW.com within 24hrs of Fards blog post abt why don't they respond to suing red cross via their blog. ]]> Tue, 21 Apr 2009 14:56:10 GMT First 2 Elements of Openness w/examples from @fardj: Flexibility (B-I/corp.), Speed (J&J/Motrin) #SocPharm ]]> Tue, 21 Apr 2009 14:58:08 GMT Disagree with assessment that Social Media teams should be organized in the same way that a PR department is set up. #SocPharm ]]> Tue, 21 Apr 2009 14:58:08 GMT #SocPharm Oops - Audience mentions that technology is moving so fast, its running us & not us using it as tools. Need strategy 2 plan ahead. ]]> Tue, 21 Apr 2009 14:58:48 GMT At Health Camp Boston / Social Pharma. Strong showing by pharma interested in social media. #himss09 #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:59:28 GMT Audience participation at #SocPharm is brilliant! Great dialogue here ]]> Tue, 21 Apr 2009 14:59:28 GMT RT @DaphneLeigh: RT @Doctor_V: There are 6 physicians attending HealthCamp Boston. Is it me or is that crazy low? #HCBos ]]> Tue, 21 Apr 2009 15:00:20 GMT RT @bostontweetup: TODAY: New Tweetup: HealthCamp Boston & Social Pharmer Tweetup, RSVP http://twtvite.com/si0sf9 #HCBos, #SocPharm #twtvite ]]> Tue, 21 Apr 2009 15:00:59 GMT So interesting that we're all facing similar challenges when it comes to using SocMed, whether UR part of pharma or govt. Whew? #SocPharm ]]> Tue, 21 Apr 2009 15:01:44 GMT #SocPharm So much of legal is shaped by public perception. Op 2 get legal/reg on board early n shape media comms around it. ]]> Tue, 21 Apr 2009 15:03:08 GMT #SocPharm Fard now talks abt impt of Authenticity - e.g. Sanofi's Go Insulin YouTube channel - features patient oriented vids . ]]> Tue, 21 Apr 2009 15:04:34 GMT #SocPharm Real patient stories abt particular experience w/ insulin. It's not marketing/comms msg. It's traditional method w/ social aspect. ]]> Tue, 21 Apr 2009 15:04:35 GMT We're hearing the word strategy come up a few times to guide the principles of social media. Surprise for anyone? #SocPharm ]]> Tue, 21 Apr 2009 15:04:35 GMT Good example of online video marketing in Pharma = sanofi aventis Youtube channel "insulin success stories" #SocPharm ]]> Tue, 21 Apr 2009 15:05:20 GMT Thinking about users first when designing web approaches and social networking for healthcare #HCBos ]]> Tue, 21 Apr 2009 15:05:20 GMT Leaving for Boston for #health2con and wishing I was able to be at #SocPharm today. Hope someone blogs a summary. ]]> Tue, 21 Apr 2009 15:06:05 GMT #SocPharm Audience: Lots of consumer distrust of pharma. Real ppl sharing benefit of Tx is authentic is gr8 but need 2 work w/ MLR on strat ]]> Tue, 21 Apr 2009 15:06:49 GMT #SocPharm Audience: Is Go Insulin "social media" at all, since it is more unidirectional. Fard: It's the principles behind the campaign. ]]> Tue, 21 Apr 2009 15:07:30 GMT @johnnywon Haha, not really. The word "flexible" was nice though. #SocPharm ]]> Tue, 21 Apr 2009 15:08:15 GMT Just refreshed the HealthCampBoston Schedule at http://s.healthcampboston.org Lots of cool new sessions! #HCBos #SocPharm ]]> Tue, 21 Apr 2009 15:08:15 GMT #SocPharm Audience: Go Insulin - no comments, user submitted videos, etc so seems like a cop out. ]]> Tue, 21 Apr 2009 15:08:58 GMT At #SocPharm - talking about the value of real people sharing benefits of Tx. Interesting discussion about when n when it's not social media ]]> Tue, 21 Apr 2009 15:08:58 GMT #SocPharm Audience: While it's not "pure" social media, it is in a "social media space" using social tech. Take progress in increments! ]]> Tue, 21 Apr 2009 15:09:39 GMT Ton of value in the audience here: combo of agencies, marketers & regulators helps to go deep on pharma specific concerns #SocPharm ]]> Tue, 21 Apr 2009 15:10:27 GMT The day's schedule is up http://bit.ly/JZCBM an http://bit.ly/JZCBMd @ekivemark is getting rolling #PHR need to empower pts .. #HCBos ]]> Tue, 21 Apr 2009 15:10:27 GMT @Doctor_V go insulin is not SM. It's advertising within a SM site. #SocPharm ]]> Tue, 21 Apr 2009 15:11:08 GMT Session now: User experience in EMR, medical devices. #HCBos #himss09 ]]> Tue, 21 Apr 2009 15:11:08 GMT #HCBos session on user experience design and EMRs starting up. Nice mix of designers, developers, etc. ]]> Tue, 21 Apr 2009 15:11:08 GMT #SocPharm The debate in Sanofi is the same as the conversation that is going on here. Half r ecstatic n half r like "big whoop". 1st step ]]> Tue, 21 Apr 2009 15:11:50 GMT #SocPharm YouTube channel - even if one way - it's a good start and good learning. ]]> Tue, 21 Apr 2009 15:11:50 GMT Sanofi Aventis' Go Insulin campaign is example being discussed - @kennethbennett responds "its a 1st step, learning experience" #SocPharm ]]> Tue, 21 Apr 2009 15:11:50 GMT RT @adjustafresh: @Doctor_V go insulin is not SM. It's advertising within a SM site. #SocPharm ]]> Tue, 21 Apr 2009 15:11:51 GMT #SocPharm Ken Bennet "We have to do this it's a first step" re goinsulin YouTube page. Is it social media? ]]> Tue, 21 Apr 2009 15:12:37 GMT Fard - What is SM transparency in pharma? #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:12:37 GMT Pt empowerment #PHR as a central repository from monitors, from patients themselves, need to improve data - claims data sucks #HCBos ]]> Tue, 21 Apr 2009 15:13:19 GMT @dirkstanley #HCBos is just warming up. If you can keep a search window open you should definitely follow the hashtag. ]]> Tue, 21 Apr 2009 15:14:00 GMT #SocPharm Fard now moves on to his last element of importance for SM: Transparency. Big question mark. How open can pharma be? ]]> Tue, 21 Apr 2009 15:14:41 GMT Q: pts may lack expertise, may not take to heart medical concierge calls based on auto monitor alerts ... A: medical home? #HCBos ]]> Tue, 21 Apr 2009 15:15:36 GMT #SocPharm Audience: There is less problem w/ transparency - we just tell who we r n what we do. Problem is reaction time n response. ]]> Tue, 21 Apr 2009 15:15:36 GMT Talking about using devices like the iPhone for health tracking (like blood tests) to alert your health provider of emergencies. #HCBos ]]> Tue, 21 Apr 2009 15:15:36 GMT wht is transparency & how open cn a pharma company b? 30% of the aud. by show of hands thinks that pharma cn be transparent #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:15:37 GMT RT Second 2 Elements of Openness w/examples from @fardj: Authenticity (Sanofi/goinsulin.com), Transparency (no example!) #SocPharm ]]> Tue, 21 Apr 2009 15:17:05 GMT We need to define transparency by what users want. #SocPharm ]]> Tue, 21 Apr 2009 15:17:48 GMT #HCBos #UX spend time with your users. in their environment. shadow. listen. immerse yourself in their experience. ]]> Tue, 21 Apr 2009 15:17:48 GMT #SocPharm Audience: Transparency - "agency conflict" (not telling the "whole" truth) is an issue // I think we need to define it first. ]]> Tue, 21 Apr 2009 15:17:48 GMT RT @ekarofsky: We need to define transparency by what users want. #SocPharm (Bingo...client decides level of transparency) ]]> Tue, 21 Apr 2009 15:18:30 GMT An excellent question for corporate/pharma social media: What IS transparency? #SocPharm ]]> Tue, 21 Apr 2009 15:18:30 GMT Just arrived at #SocPharm. ]]> Tue, 21 Apr 2009 15:18:30 GMT #HCBos in discussion of managed service model for care mgmt and coordination, need economic model for labor shifting ]]> Tue, 21 Apr 2009 15:19:18 GMT #SocPharm Fard's defn of Transparency: Disclosing Motivations, Conflicts of interests/involvement, True mission for engaging in any channel. ]]> Tue, 21 Apr 2009 15:19:18 GMT Beginning to define transparency: disclosing motivations, conflict of interest, mission of using comm channels. What else? #SocPharm ]]> Tue, 21 Apr 2009 15:19:59 GMT #SocPharm Audience: Big issue is that Pharma tends not to b transparent with problems (eg. AE's, etc.) - need to be transparent there 1st. ]]> Tue, 21 Apr 2009 15:19:59 GMT Sorry I'm missing the fun at #SocPharm. I'm out at the eMarketing Assoc Conf in San Fran #eMSF. Gotta catch the next one. ]]> Tue, 21 Apr 2009 15:20:43 GMT Comment: broken system? hospitals, payors, EHR vendors, make it worse, not better. Med homes: 2 types: MCO-based & family MD based #HCBos ]]> Tue, 21 Apr 2009 15:21:25 GMT Lurking today in the feed from #SocPharm --the group is talking about transparency--a critical element in any strategy in this digital age ]]> Tue, 21 Apr 2009 15:22:08 GMT #SocPharm End of Fard's talk - next is @Pitch360... @healthyjack closes by saying SM is last gr8 hope for Pharma to repair its reputation. ]]> Tue, 21 Apr 2009 15:22:08 GMT listening to the patient voice is invaluable in developing the right healthcare innovations #HCBos ]]> Tue, 21 Apr 2009 15:22:49 GMT Jack Barrette - SM is pharma's "last great hope for recovering its battered industry" #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:22:49 GMT #HCBos HC system and HIT vendors that serve it are creating an environment that ossified existing practices limiting innovation ]]> Tue, 21 Apr 2009 15:23:32 GMT #SocPharm @Pitch360 is Michael Parks, former editor of CNTO411.com - Centocors blog. Talking abt SM Framework in Pharma. ]]> Tue, 21 Apr 2009 15:24:17 GMT Building a Framework for Pharma Soc Media activities is the next topic from @pitch360 from J&J #SocPharm ]]> Tue, 21 Apr 2009 15:24:17 GMT RT @shwen: #SocPharm re pharma needs to be transparent abt AEs 1st. But SM could inc AERs 23%! See http://tinyurl.com/cgc9nl @whydotpharma ]]> Tue, 21 Apr 2009 15:24:17 GMT @ekivemark: Need to make our system a lot simpler. Q: Why don't health plans permit access to health records to med home types? #HCBos ]]> Tue, 21 Apr 2009 15:24:17 GMT #SocPharm Michael actually has medical background but was thrown into Communications role when he was at @MonsantoCo . ]]> Tue, 21 Apr 2009 15:24:58 GMT #SocPharm I believe pharma could be transparent about why they have to be tight lipped. Explain FDA regs to consumers. Why haven't they? ]]> Tue, 21 Apr 2009 15:24:58 GMT Now Michael Parks from Pitch360 Incorporated; used to work for J&J - Building a framework for Pharma SM Activities #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:24:58 GMT #SocPharm. At Berlin Pharma PR Summit: speed of response seen as key issue with social media. No surprise, but no real answers either ]]> Tue, 21 Apr 2009 15:25:45 GMT Sanofi Aventis' Go Insulin campaign is example being discussed. Bennet: "We have to do this it's a first step" #SocPharm ]]> Tue, 21 Apr 2009 15:25:45 GMT Wishing I were in Boston at #SocPharm, but so glad that @shwen set up @coveritlive so that I can follow along with live tweeting! ]]> Tue, 21 Apr 2009 15:25:45 GMT Good tweets coming out of @shwen's #SocPharm unconference today. Keep 'em coming guys! ]]> Tue, 21 Apr 2009 15:25:45 GMT @arthurwlane Thanks for the feedback! Coming from @Doctor_V question at #HCBos. ]]> Tue, 21 Apr 2009 15:25:45 GMT RT @jenmccabegorman: Flght delayed, 1 hour taxi time buckled in at NJ. Joy....#HCBos peeps see you in a bit! Hurry up Jen we're all waiting ]]> Tue, 21 Apr 2009 15:25:45 GMT when localizing healthcare apps, don't isolate the designers from the language #HCBos ]]> Tue, 21 Apr 2009 15:26:29 GMT My issue with that is that it's not clear who would have access to your data. Same reason I think ppl don't use Google Health. #HCBos ]]> Tue, 21 Apr 2009 15:26:29 GMT #SocPharm if transparency is decided on pharma's terms, is it really transparency at all? Or just 'selective sharing?' To be cont...we hope ]]> Tue, 21 Apr 2009 15:26:29 GMT I came for the health but the pharma talks are compelling. Lots of interesting issues with pharma and SM #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:26:29 GMT #HCBos hard to use a social networking tool as a focus group - too much groupthink. ]]> Tue, 21 Apr 2009 15:27:12 GMT @healthblawg It's all about controlling the data isn't it? #HCBos ]]> Tue, 21 Apr 2009 15:27:12 GMT @lenstarnes Hey - we're talking abt the same issues across the globe today. Glad to see u following along, Len. Wish u were here #SocPharm ]]> Tue, 21 Apr 2009 15:27:12 GMT #HCBos. The PHR adoption issue is double ended; a challenge is sufficient "data liquidity" for docs & patients, what it takes to get there ]]> Tue, 21 Apr 2009 15:27:12 GMT J&J is apparently 'progressive' in SM #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:28:02 GMT @WendyBlackburn Really good point, Wendy. There should be more robust explanations of why pharma can't hang it ALL out! #SocPharm ]]> Tue, 21 Apr 2009 15:28:02 GMT @cerro banzai! looks like you have a great success on your hands, can't wait to catch up on tweets later today #HCBos ]]> Tue, 21 Apr 2009 15:28:02 GMT #HCBos data capture in EMRs does not imply data liquidity or leverage ]]> Tue, 21 Apr 2009 15:28:51 GMT #SocPharm Every company has to come up w/ a solution that is comfortable for that specific company to engage in SM in general. ]]> Tue, 21 Apr 2009 15:28:51 GMT I agree. See http://bit.ly/OrhVo RT @shwen: #SocPharm YouTube channel - even if one way - it's a good start and good learning. ]]> Tue, 21 Apr 2009 15:28:51 GMT #SocPharm will med ed/marketing to healthcare professionals be discussed today? ]]> Tue, 21 Apr 2009 15:29:46 GMT RT @shwen #SocPharm Audience: Is Go Insulin "social media" at all since it is more unidirectional? Fard: It's principles behind the campaign ]]> Tue, 21 Apr 2009 15:29:46 GMT #SocPharm Michael: 5 things paharmaco's must consider b4 engaging in SM... ]]> Tue, 21 Apr 2009 15:29:46 GMT Big crowd for Sandhya Pillalamarri's session: "User Experience of EMRs & other Medical Devices - home healthcare" #HCBos ]]> Tue, 21 Apr 2009 15:29:46 GMT @pitch360: 5 Things pharma co's must consider before engaging in soc media...#SocPharm ]]> Tue, 21 Apr 2009 15:29:46 GMT #SocPharm Michael Parks Pitch 360 Incorporated Industry veteran - 5 things pharma cos must consider before engaging in soc media ]]> Tue, 21 Apr 2009 15:29:47 GMT @AnaTellez openness, communication and accountability. if something is not right, say so and do something about it. #SocPharm ]]> Tue, 21 Apr 2009 15:30:40 GMT @eyeforpharma All transparency is selective sharing to some extent. Forced transparency (exposure) does happen at times, tho! #SocPharm ]]> Tue, 21 Apr 2009 15:30:40 GMT @pharmaguy @shwen Thanks for RT ;-) Question is: will patients report more AEs if it is done via online community vs. physician #SocPharm ]]> Tue, 21 Apr 2009 15:30:40 GMT 1. Your audience 2. Topics 3. Knowledge of SM tools 4. Company's SM owner + succession plan 5. Your limits - internal & external #SocPharm ]]> Tue, 21 Apr 2009 15:30:40 GMT #HCBos Healthcare UI: The interface of last resort is often a sheet of paper. ]]> Tue, 21 Apr 2009 15:30:40 GMT 5 things pharma co's must consider before engaging SM: 1. audience 2. ur topics 3. ur knowledge of sm tools 4. ur co's SM owner #SocPharm ]]> Tue, 21 Apr 2009 15:31:36 GMT RT @cerro: Big crowd for Sandhya Pillalamarri's session: "User Experience of EMRs & other Medical Devices - home healthcare" #HCBos ]]> Tue, 21 Apr 2009 15:31:36 GMT #SocPharm 1) Audience 2) Topics 3) Knowledge of existing SM tools 4) your cos SM owner (and succession plan) 5) your limits ]]> Tue, 21 Apr 2009 15:31:36 GMT 5. Ur limits ... internal and external #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:31:36 GMT @shwen Alos, will they report more non-serious AEs, currently completely under reported (2-4% only) #SocPharm ]]> Tue, 21 Apr 2009 15:31:36 GMT #SocPharm MP: 1.Ur Audience, 2.Ur topics, 3.Ur knowledge of exisiting SM tools, 4.Company's SM plan+succession plan, 5.Ur limits (int & ext) ]]> Tue, 21 Apr 2009 15:31:36 GMT @clifgold talking about MAeHC - only community that really "worked" - North Adams (one hosp); mandated single #EHR system #HCBos ]]> Tue, 21 Apr 2009 15:31:36 GMT RT @ambiernacki #HCBos. PHR adoption issue double ended;challenge is sufficient "data liquidity" for docs & pts,what it takes to get there ]]> Tue, 21 Apr 2009 15:32:24 GMT #SocPharm MP: Succession Plan - what happens to future of SM strategy if that "SM owner" goes away. Who is "voice" of SM Comms. ]]> Tue, 21 Apr 2009 15:32:24 GMT #SocPharm M. Parks - who owns social media? No matter who does, need a succession plan. But sounds like Parks is suggesting PR does. ]]> Tue, 21 Apr 2009 15:33:24 GMT ... docs in the community where it worked said - So what? Doesn't help pt care / operation of practice #HCBos ]]> Tue, 21 Apr 2009 15:33:24 GMT Must define the voice of SM within a company. Who is the go to person. If you outsource, you lose ur 'voice'. #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:33:24 GMT GREAT question. Who owns social media?? #SocPharm ]]> Tue, 21 Apr 2009 15:33:24 GMT #SocPharm MP: Authenticity n transparency is difficult if ur "SM voice" is run thru an agency. ]]> Tue, 21 Apr 2009 15:33:24 GMT Enjoying @doctor_v 's tweets from the sock farm. I mean the social media pharma summit. #SocPharm ]]> Tue, 21 Apr 2009 15:33:24 GMT Park doesn't recommend outsourcing SM for pharma companies #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:34:16 GMT #SocPharm No an advocate of having an agency manage Soc Media because it doesn't lend itself to transparency and credibility of pharma conv ]]> Tue, 21 Apr 2009 15:34:16 GMT #HCBos how do your measure usability success in the real world, not the lab? Think of nurses whispering at the NICU. ]]> Tue, 21 Apr 2009 15:34:16 GMT @Doctor_V Ghost voicing (twittering, writing, communicating) can be devastating to a company's reputation #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:34:16 GMT RT @Shwen #SocPharm Michael: 5 things pharma co's must consider b4 engaging in SM. ]]> Tue, 21 Apr 2009 15:34:16 GMT #SocPharm The only way you can be truly effective is to step back and understand your audience ]]> Tue, 21 Apr 2009 15:35:03 GMT @carlosrizo #HCBos #UX make your usability lab as much like your user's environment as possible ]]> Tue, 21 Apr 2009 15:35:03 GMT #SocPharm MP: Need better understanding of what we're striving 4 w/ SM. Need to take a step back n really know ur audience well b4 engaging. ]]> Tue, 21 Apr 2009 15:35:03 GMT RT @Shwen #SocPharm 1. Ur Audience 2. Ur Topics 3. Ur Knowledge of existing SM tools 4. Co's SM plan+succession plan 5. Ur Limits (int/ext) ]]> Tue, 21 Apr 2009 15:35:03 GMT You must FULLY understand your audience before jumping into social media #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:35:03 GMT @pitch360: Studing your audience is important and can take a lot of time: What is the niche, how will I add to content? #SocPharm ]]> Tue, 21 Apr 2009 15:35:03 GMT @clifgold merging his session into the current one - the problem is "a virulent syndemic" #HCBos ]]> Tue, 21 Apr 2009 15:35:52 GMT #SocPharm MP: What am I going to do to add to overall content in the blogosphere? Need to monitor blogs, chat rm's, SocNets, etc. ]]> Tue, 21 Apr 2009 15:35:53 GMT @drval I'm a little bummed. Everything here is EMR/PHR #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:35:53 GMT Isn't it ultimately the agency's role to create a strategy to use social media? ESP in #SocPharm that doesn't have the leading Knowledge? ]]> Tue, 21 Apr 2009 15:35:53 GMT #HCBos @williamcrawford is talking about points of failure in the ER and OR, especially with data capture. ]]> Tue, 21 Apr 2009 15:36:50 GMT @johnnywon Strategy development is critical. Believe the speaker is advocating execution responsibilities to the actual company #SocPharm ]]> Tue, 21 Apr 2009 15:36:50 GMT #SocPharm Monitor blogs, chat rooms, social networks, etc Need to develop strategies and policies regarding adverse event reporting . ]]> Tue, 21 Apr 2009 15:36:50 GMT @pitch360: RSS feeds do not equal monitoring the blogosphere - there is too much to monitor (blogs/chat/socnets) #SocPharm ]]> Tue, 21 Apr 2009 15:36:51 GMT As far as understanding ur audience - MONITOR before ever engaging, ID online leaders, engage in discussion #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:36:51 GMT RT @whydotpharma: will patients report more AEs online vs via phys? YES. Imagine a widget on ur site with direct link 2 FDA #SocPharm ]]> Tue, 21 Apr 2009 15:36:51 GMT Our problem: chronic disease, disengaged consumers and reactive care - can't reduce per capita cost w/o treating these 3 issues #HCBos ]]> Tue, 21 Apr 2009 15:37:41 GMT #SocPharm MP: Identify online leaders n engage in discussion w/ ur audinece B4 leading a discussion. Don't need blog to participate w/ them! ]]> Tue, 21 Apr 2009 15:37:42 GMT You don't need a blog to engage in conversation - but must be conservative #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:37:42 GMT #SocPharm Find people in your company authorized to speak to the public and ask them to engage with the audience before leading conversation ]]> Tue, 21 Apr 2009 15:37:42 GMT #SocPharm thanks to MP - "there is a thin line to walk if all you want to do is directly promote your product" ]]> Tue, 21 Apr 2009 15:38:27 GMT RT @Doctor_V: u must FULLY understand ur audience bfore jumping into social media #SocPharm #HCBos Seems like a universal principle. ]]> Tue, 21 Apr 2009 15:38:27 GMT I wonder if any of these pharma people are going to come to my discussion on MDs in Health 2.0?? #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:38:27 GMT RT @Doctor_V: You must FULLY understand your audience before jumping into social media #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:38:27 GMT http://www.patientslikeme.com/ is an excellent source for learning about the thoughts and needs of a specific health community #HCBos ]]> Tue, 21 Apr 2009 15:39:14 GMT @johnnywon I agree - agencies can & should facilitate strategy, just not represent the co's out in soc media - 'teach to fish' #SocPharm ]]> Tue, 21 Apr 2009 15:39:14 GMT @whydotpharma Great pt - did u see @patientslikeme now offers online AE reporting to FDA for MS comm: http://bit.ly/jdkp9? #SocPharm ]]> Tue, 21 Apr 2009 15:39:14 GMT Parks is discussing critical integration among divisions in large pharma co's. Using J&J as an example. #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:39:14 GMT #SocPharm Integration amongst areas v. important - budget constraints between marketing and PR put barriers between working together ]]> Tue, 21 Apr 2009 15:40:12 GMT RT @shwen: #SocPharm MP: Succession Plan? There is none. @Pitch360 can tell attest to that. See http://bit.ly/DRk6Y ]]> Tue, 21 Apr 2009 15:40:12 GMT #SocPharm social media can play a role in your marketing mix, but use it authentically and for the right reasons ]]> Tue, 21 Apr 2009 15:40:12 GMT HealthCamp Bosonn via "cover it live" shows all #HCBos tweets & lets anyone respond without clutting up tweet stream http://twurl.nl/7v628u ]]> Tue, 21 Apr 2009 15:41:06 GMT Is there value in having strictly a product blog - is there enough good content to sustain a blog?? #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:41:06 GMT #HCBos the session around EHR and UI is taking a turn for the interesting. Now moving on to devices and data entry problems. ]]> Tue, 21 Apr 2009 15:41:06 GMT Ken Fasman: Need evangelists to get disengaged consumers engaged, to reach tipping pt; how do we foster evangelists? #HCBos ]]> Tue, 21 Apr 2009 15:41:06 GMT @pharmaguy Re: Succession plan - I think that was part of the "lessons learned" through experience. #SocPharm ]]> Tue, 21 Apr 2009 15:42:07 GMT Who owns SM? See some thoughts at http://bit.ly/GrCNz RT @AnaTellez: GREAT question. Who owns social media?? #SocPharm ]]> Tue, 21 Apr 2009 15:42:07 GMT Need evangilists in the mkt to help get consumers on board in adopting PHRs, where do we find those evangilists? #HCBos ]]> Tue, 21 Apr 2009 15:42:07 GMT RT @Doctor_V As far as understanding ur audience - MONITOR before ever engaging, ID online leaders, engage in discussion #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:42:54 GMT Follow #HCBos tweets live at http://bit.ly/D9ARq and #SocPharm tweets live at http://bit.ly/kK7Jd ]]> Tue, 21 Apr 2009 15:42:55 GMT #SocPharm There is NO cookie cutter approach to SM framework. It's diff for every pharmaco. Starts w/ knowing ur audinece. ]]> Tue, 21 Apr 2009 15:42:55 GMT RT @NewHealthDialog: #SenFin - Glenn Hackbarth,MedPAC calls for change in pymt for primary care and focus on reducing hosp readm #HCBos ]]> Tue, 21 Apr 2009 15:42:55 GMT RT @Doctor_V As far as understanding ur audience - MONITOR before ever engaging, ID online leaders, engage in discussion #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:42:55 GMT Combined #HCBos + #SocPharm tweets at http://tinyurl.com/d5cvu2 ]]> Tue, 21 Apr 2009 15:43:47 GMT #SocPharm MP: We spend so much $ on mkt research b4 launching a drug. Why aren't we willing to that b4 engaging in SM? ]]> Tue, 21 Apr 2009 15:43:47 GMT So true. RT @shwen: #SocPharm There is NO cookie cutter approach to SM. It's diff for every pharmaco. Starts w/ knowing ur audience ]]> Tue, 21 Apr 2009 15:43:47 GMT There is not a "cookie cutter" approach for developing a soc media strategy. @johnnywon points out: no one sz fits all #SocPharm ]]> Tue, 21 Apr 2009 15:43:47 GMT @Doctor_V Re online conversations: We couldn't say it better ourselves. Love the notes #SocPharm #HCBos notes... keep 'em coming. ]]> Tue, 21 Apr 2009 15:43:47 GMT #HCBos #UI how can we make the insanely complicated specs for Healthcare simpler. ]]> Tue, 21 Apr 2009 15:43:47 GMT @shwen Succession plan. "not invented here" syndrome may prevent implementation unless supported at highest levels, no? #SocPharm ]]> Tue, 21 Apr 2009 15:43:47 GMT RT @Doctor_V: Understand ur audience - MONITOR before ever engaging, ID online leaders, engage in discussion #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:44:44 GMT #SocPharm MP: Not just understanding the tools, but also how and when is the right time to have the conversation. Using tools effectively! ]]> Tue, 21 Apr 2009 15:44:44 GMT Watching both #SocPharm and #HCBos courtesy of @tweetgrid. It's almost like being there. http://cli.gs/zqbD0p ]]> Tue, 21 Apr 2009 15:44:44 GMT @anitasamarth Agree. That was a Q from the floor ... #HCBos ]]> Tue, 21 Apr 2009 15:44:44 GMT #SocPharm Audience: Authenticity and Biz Success are not mutually exclusive! It's Trust and Transaction. Improve patient outcomes is goal! ]]> Tue, 21 Apr 2009 15:45:44 GMT @WendyBlackburn thanks for that link. The PR vs marketing vs customer service question is what we are struggling with #SocPharm ]]> Tue, 21 Apr 2009 15:46:40 GMT @miketempleton This is great -- thanks for sharing re: #HCBos #SocPharma. http://cli.gs/zqbD0p ]]> Tue, 21 Apr 2009 15:46:41 GMT RT @john_chilmark: "Need evangilists in mkt to help get consumers on board in adopting PHRs", #HCBos key adoption follows value - time or $ ]]> Tue, 21 Apr 2009 15:48:01 GMT @shwen And just because you have wonderful, new social media tools doesn't mean they are right for every brand and have to be used #SocPharm ]]> Tue, 21 Apr 2009 15:48:01 GMT @TedC Or maybe about blowing it open: Current discussion: if pts "self-disclose" they can potentially improve outcomes, get benefits #HCBos ]]> Tue, 21 Apr 2009 15:48:01 GMT Park - Don't limit your engagement to one product - content is just too limited and your regulatory risk goes up #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:48:01 GMT #SocPharm MParks lending to great discussion around knowing your audience and how your engagement with them adds value ]]> Tue, 21 Apr 2009 15:48:01 GMT #SocPharm MP: V. dangerous to just have a mktg blog that just talks abt ur product. Info is limited. Reg risk goes up. ]]> Tue, 21 Apr 2009 15:48:01 GMT Balsamiq is a great tool for creating design mockups http://is.gd/tFTz #HCBos ]]> Tue, 21 Apr 2009 15:48:01 GMT Balsamiq is a great tool for creating design mockups http://is.gd/tFTz #HCBos ]]> Tue, 21 Apr 2009 15:48:01 GMT RT @cerro: Combined #HCBos + #SocPharm tweets at http://tinyurl.com/d5cvu2 ]]> Tue, 21 Apr 2009 15:49:06 GMT Product blogs: limited content + higher regulatory risk ="stretching" for good content. Rather, build relationshings as a company #SocPharm ]]> Tue, 21 Apr 2009 15:49:06 GMT RT @healthythinker: BBC America/Harris poll:people trust providers 1st as health data stewards-think Mayo, PCPs as med and info homes #HCBos ]]> Tue, 21 Apr 2009 15:49:06 GMT #HCBos PHR facebook generation/early adopters = chronic disease population ]]> Tue, 21 Apr 2009 15:49:06 GMT Why is user experience broken? 1 reason tis there is difference between the tools used to design & available underlying assets #HCBos ]]> Tue, 21 Apr 2009 15:49:06 GMT RT @shelisrael: Pharmas don't need to spend lots of money to join SM. But they would be wise to come in listening, not talking. #SocPharm ]]> Tue, 21 Apr 2009 15:49:06 GMT #HCBos #UI IA review is extremely valuable. Start with information and interaction design. ]]> Tue, 21 Apr 2009 15:49:06 GMT Provide a holistic view in soc med, not just product pitch. Good point - discuss corp, therapeutic area, etc. #SocPharm ]]> Tue, 21 Apr 2009 15:49:06 GMT #SocPharm You have to talk about the bad along with the good, even if you don't want to. Thats the gospel of transparency. ]]> Tue, 21 Apr 2009 15:49:06 GMT #SocPharm MP: Talk abt company as whole n build relationship/trust by giving a holistic view - Corp, Product, Disease, Therapeutic Class ]]> Tue, 21 Apr 2009 15:50:18 GMT @adamcohen @Stuartcfoster thanx guys, I think we all want to hear more strategy. & disclosure: I'm a strategist at an ad agency #SocPharm ]]> Tue, 21 Apr 2009 15:50:18 GMT YES! RT @shelisrael: @shwen Pharmas don't need to spend lots of money to join SM. But they would be wise to come in listening, not talking. ]]> Tue, 21 Apr 2009 15:51:17 GMT Broaden Pharma blog content, include Corp, product, & therapeutic class - Michael Parks #SocPharm ]]> Tue, 21 Apr 2009 15:51:17 GMT #SocPharm Audience: A lot of ppl don't start because participation creates expectations. Once u start, u can't stop. ]]> Tue, 21 Apr 2009 15:51:17 GMT #HCBos #UX testing is always the first component to get cut from the development budget. (if you even have a budget) ]]> Tue, 21 Apr 2009 15:51:17 GMT RT @TrialX: #HCBos PHR facebook generation/early adopters = chronic disease population ]]> Tue, 21 Apr 2009 15:52:21 GMT @eiobri Totally agree, Eileen. Need to watchout for shiny object syndrome :-) #SocPharm ]]> Tue, 21 Apr 2009 15:52:21 GMT @clifgold - providers (like Partners) are experimenting on #PHR etc with their own employees bcs payors aren't engaging #HCBos ]]> Tue, 21 Apr 2009 15:52:21 GMT Good point RT @shwen: #SocPharm MP: We spend so much $ on mkt research b4 launching a drug. Why aren't we willing to that b4 engaging in SM? ]]> Tue, 21 Apr 2009 15:52:21 GMT RT @WilliamCrawford: #HCBos #UI IA review is extremely valuable. Start with information and interaction design. ]]> Tue, 21 Apr 2009 15:52:21 GMT "if we start this we may never be able to stop it!" Re social media blogs and expectations for pharma companys #SocPharm ]]> Tue, 21 Apr 2009 15:53:17 GMT #SocPharm audience describing @zefrank 's year long daily video blog ]]> Tue, 21 Apr 2009 15:53:18 GMT Audience: Participation raises expectation. Plan to continue. Temporary involvement in SM brings bad reactionl. #SocPharm ]]> Tue, 21 Apr 2009 15:53:18 GMT "Not maintaining a blog that U commit 2 srt cn create more bad press than anything U might say on that blog" - Ex: Alli blog #SocPharm # ... ]]> Tue, 21 Apr 2009 15:53:18 GMT @Marcus_Andrews That is a key point, pharma needs to be in this for the long haul. #SocPharm ]]> Tue, 21 Apr 2009 15:53:18 GMT #HCBos What do you do about the 60 year olds who are afraid of technology and just don't want to touch it. The $600b question. ]]> Tue, 21 Apr 2009 15:54:19 GMT Me too! RT @drval Enjoying @doctor_v 's tweets from the sock farm. I mean the social media pharma summit. #SocPharm ]]> Tue, 21 Apr 2009 15:54:19 GMT RT @swoodruff: Audience: Participation raises expectation. Plan to continue. Temporary involvement in SM brings bad reactionl. #SocPharm ]]> Tue, 21 Apr 2009 15:55:21 GMT A long term plan and succession plan is needed - otherwise exec sponsor & other turnover can thwart soc med efforts #SocPharm ]]> Tue, 21 Apr 2009 15:55:21 GMT Keep thinking about "transparency to whom". Research can help define the personas and their needs. #SocPharm ]]> Tue, 21 Apr 2009 15:55:21 GMT @WilliamCrawford "What do you do about the 60 year olds who are afraid of technology...?" I resemble that remark! #HCBos ]]> Tue, 21 Apr 2009 15:56:28 GMT Excellent point by @stuartcfoster: social media effort is like a faucet - once on, expected to stay on/available even if means chg #SocPharm ]]> Tue, 21 Apr 2009 15:56:28 GMT ? Adoption model for #PHRs - could be like development of ATM network in banking - initial distrust, growing use as needed #HCBos ]]> Tue, 21 Apr 2009 15:56:28 GMT #HCBos Facetime positively correlated with outcomes. Brian Clancy is asking how we can start to gather metrics about this. ]]> Tue, 21 Apr 2009 15:57:46 GMT RT @swoodruff: Audience: Participation raises expectation. Plan to continue. Temporary involvement in SM brings bad reactionl. #SocPharm ]]> Tue, 21 Apr 2009 15:58:43 GMT @mleis @adamcohen It's a simple model: social media is marketing to promote product or support brand #SocPharm ]]> Tue, 21 Apr 2009 15:58:43 GMT @eiobri maybe in a big idea sense, but I don't think this should be a boundry for a pre-set experiment for a brand. #SocPharm ]]> Tue, 21 Apr 2009 15:58:43 GMT #HCBos great healthcare design metric: "Door to Doc" time. Also think about "door to meaningful interaction" time. ]]> Tue, 21 Apr 2009 15:58:43 GMT RT @WilliamCrawford: #HCBos Facetime positively correlated w/outcomes. Brian Clancy is asking how we can start to gather metrics about this. ]]> Tue, 21 Apr 2009 16:00:57 GMT Long-term involvement in SM should not be an issue once the mindset of marketers switches from campaign to customer engagement. #SocPharm ]]> Tue, 21 Apr 2009 16:00:57 GMT @adamcohen @mleis it's convincing people that your social media strategy will work is what's hard. We're all pros remember? #SocPharm ]]> Tue, 21 Apr 2009 16:00:57 GMT @healthblawg stand alone PHR's dead w/out clinical data , data is first step. knowledge to wisdom critical piece - behavior change #HCBos ]]> Tue, 21 Apr 2009 16:00:57 GMT I need a Mac video adapter plug. Anyone at #SocPharm #HCBos have one I can use for the 2 pm session? If so, send me a DM ]]> Tue, 21 Apr 2009 16:00:57 GMT #SocPharm I think rule #1 in SM is identifying the patient unmet needs, and can SM tactics help to address them and support brand goals? ]]> Tue, 21 Apr 2009 16:00:57 GMT #SocPharm audience comment - betware of a vocal, disfunctional minority vs. a real online conversation ]]> Tue, 21 Apr 2009 16:00:57 GMT @Marcus_Andrews Good point, and we can't lump all "social media" tools in 1 big category. #SocPharm ]]> Tue, 21 Apr 2009 16:02:07 GMT RT @shwen: Link to @fardj's webinar and whitepaper on Achieving Openess in Pharma: http://bit.ly/SleFV #SocPharm ]]> Tue, 21 Apr 2009 16:02:07 GMT #HCBos US health system's virulent syndemic: chronic diseases; disengaged consumers; reactive care - http://bkite.com/06HwT ]]> Tue, 21 Apr 2009 16:03:10 GMT @kristinkeller It's always important to ask -- how are we bringing value to the patient/HCP? #SocPharm ]]> Tue, 21 Apr 2009 16:03:10 GMT @ekivemark - How to incent ppl to adopt #PHRs - plans nd to support mult platforms and give $ to members who share more data w plan #HCBos ]]> Tue, 21 Apr 2009 16:03:10 GMT Incentivize PHR Adoption: Health plans can push consumers for self health management, high deductibles #HCBos ]]> Tue, 21 Apr 2009 16:04:10 GMT @msmamet True. But make damn sure you at least engage on a surface level. Break off if it is just wasteful though. #SocPharm ]]> Tue, 21 Apr 2009 16:04:10 GMT #SocPharm MP: Next steps... All audineces clearly defined/studied, Know exactly what u will/will not talk abt, SM tools ID'ed n w/ experienc ]]> Tue, 21 Apr 2009 16:04:10 GMT Great point RT @eiobri: @kristinkeller It's always important to ask -- how are we bringing value to the patient/HCP? #SocPharm ]]> Tue, 21 Apr 2009 16:04:10 GMT #SocPharm MP: Need an intergrated approach to SM strat - look at all MarComm plans. Estab policies 4: SM monitoring, engagement, AE reportin ]]> Tue, 21 Apr 2009 16:04:10 GMT #HCBos #UI ...and it all comes down to physician reimbursement. You need to find a way to pay docs for a better patient experience. ]]> Tue, 21 Apr 2009 16:05:11 GMT Need clear and comprehensive SM policies for interacting on-line. Will actually speed ability to respond. #SocPharm ]]> Tue, 21 Apr 2009 16:06:22 GMT #SocPharm MP: Estab a multifunctional team 2 frequently assess SM progress, metrics, and policies - Ability 2 respond in any situation. ]]> Tue, 21 Apr 2009 16:06:22 GMT Policies will determine the speed by which u can respond via SM. Need policy for monitoring, engagement and adverse events #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:06:22 GMT talking about negative and positive incentives: smokers taxed for smoking or smokers being paid NOT to smoke. Fascinating #HCBos ]]> Tue, 21 Apr 2009 16:06:22 GMT #PHR adoption incentives must be finely tuned #HCBos ]]> Tue, 21 Apr 2009 16:07:31 GMT #SocPharm MP: 'Area of receptivity' w/ audience goes up exponentially when u r transparent n they learn more abt u; not just mktg message. ]]> Tue, 21 Apr 2009 16:07:31 GMT #HCBos. What is the net xollective knowledge on getting both positive and negative incentives that work in managing chronic care ]]> Tue, 21 Apr 2009 16:08:34 GMT @johnnywon @mleis agree on convincing people soc media strategy will work, & with approach to embed peeps to lead/consult/train #SocPharm ]]> Tue, 21 Apr 2009 16:09:51 GMT @johnnywon @mleis especially when agencies can accelerate research, understanding customer & developing insight #SocPharm ]]> Tue, 21 Apr 2009 16:09:51 GMT I just asked, "where is the @scottmonty of pharma or healthcare" Lots of headscratching and looking at the floor. #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:09:51 GMT I'm feeling that the pharma marketers & PR folks at #SocPharm know the importance of online video to authenticity & transparency ]]> Tue, 21 Apr 2009 16:11:07 GMT Thanks, Michael Parks. "No reason not to do this (pharma involvement in social media) today." FDA silence notwithstanding. #SocPharm ]]> Tue, 21 Apr 2009 16:11:07 GMT It's unclear what the FDA thinks about SM #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:12:36 GMT RT @Doctor_V just asked, "where is the @scottmonty of pharma/healthcare" Lots of headscratching and looking at the floor #SocPharm [agree!] ]]> Tue, 21 Apr 2009 16:12:36 GMT Q: Who's going to drive this? A: S/he who pays (ultimate payor) #HCBos ]]> Tue, 21 Apr 2009 16:12:36 GMT #HCBos "a virulent syndemic" - Chronic Disease, Disengaged Consumers, Reactive Care. Fixing three things at once. ]]> Tue, 21 Apr 2009 16:12:36 GMT I highly recommend Radian 6, a few Google Alerts for your brad and Google Reader feeds for your monitoring needs #SocPharm ]]> Tue, 21 Apr 2009 16:12:36 GMT @adamcohen Hahahahahaha. What about the @GaryV of pharma? #SocPharm ]]> Tue, 21 Apr 2009 16:12:36 GMT #SocPharm Need to be flexible in terms of outcomes ]]> Tue, 21 Apr 2009 16:12:36 GMT #SocPharm Audience: What metrics do u use to measure trust vs. transaction? // Great question! ]]> Tue, 21 Apr 2009 16:12:36 GMT @adamcohen @garyVee * #SocPharm ]]> Tue, 21 Apr 2009 16:12:36 GMT RT @swoodruff: Need clear and comprehensive SM policies for interacting on-line. Will actually speed ability to respond. #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @Stuartcfoster I can only imagine the @garyvee of Pharma: "This inhibits tumor growth - with THUNDER" #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @adamcohen Don't forget that @ScottMonty came from BioPharma/Healthcare b4 auto industry. #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT #SocPharm Social Med represents an opportunity for service enhancement, responsiveness. Great point by someone in the audience. ]]> Tue, 21 Apr 2009 16:15:30 GMT @WilliamCrawford Tell the source that 60 is the new 40 as far as Internet goes! #HCBos ]]> Tue, 21 Apr 2009 16:15:30 GMT @clifgold - I don't care if you have a #PHR or #EHR - Real Q: What are technologies that will make a difference? #HCBos ]]> Tue, 21 Apr 2009 16:15:30 GMT I'm feeling the pain that pharma PR & marketers endure to engage in online social discussions & maintain legal/reg compliance #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @adamcohen Sorry - we can't have @garyvee style Thundercruise due to perception of spending - LOL! #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @shwen good point - and @scottmonty left pharma too ;) [with an agency stop in between] #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @adamcohen @johnnywon Yep - the tough part is convincing ppl to spend on what amounts to creating channels + campaigns #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT RT @shwen: @adamcohen Don't forget that @ScottMonty came from BioPharma/Healthcare b4 auto industry. #SocPharm ]]> Tue, 21 Apr 2009 16:17:37 GMT at an unconference the schedule wall is flexible and a gathering point - http://mobypicture.com/?gby448 ]]> Tue, 21 Apr 2009 16:17:37 GMT RT @adamcohen: @Stuartcfoster I can only imagine the @garyvee of Pharma: "This inhibits tumor growth - with THUNDER" #SocPharm ]]> Tue, 21 Apr 2009 16:17:37 GMT RT @WilliamCrawford: #HCBos - Chronic Disease, Disengaged Consumers, Reactive Care. " I don't believe consumers are disengaged" ]]> Tue, 21 Apr 2009 16:17:37 GMT #HCBos "HIT" -> "Health Improvement Technology". Collaborative technologies rather than information technologies. Absolutely. ]]> Tue, 21 Apr 2009 16:17:37 GMT @clifgold - currency of hew health economy - "information is a process feed" - lets talk about #HIT where I = improvement #HCBos ]]> Tue, 21 Apr 2009 16:17:37 GMT @ScottMonty Heh heh... he chimes in. We're talkin abt u here in ur home town. Wondering where the YOU for pharma is :-). #SocPharm. ]]> Tue, 21 Apr 2009 16:17:37 GMT Special section in The Economist about technology and health care including Health 2.0/Social Media: http://tinyurl.com/coqj5n. #SocPharm ]]> Tue, 21 Apr 2009 16:20:01 GMT #SocPharm OK, next up is John Murray from GoodReprintPractices.com. Used to work with Michael Parks on CNTO regs. ]]> Tue, 21 Apr 2009 16:20:01 GMT Collaborate team process and health care improvement...#HCBos ]]> Tue, 21 Apr 2009 16:20:01 GMT @ekivemark - GOOG didn't collect the internet & put it in 1 place ; #EHR #PHR needs to pull in feeds similarly #HCBos ]]> Tue, 21 Apr 2009 16:20:01 GMT information technologies. Absolutely. 2/2 #HCBos ]]> Tue, 21 Apr 2009 16:20:02 GMT RT @WilliamCrawford #HCBos "HIT" -> "Health Improvement Technology". Collaborative technologies rather than 1/2 ]]> Tue, 21 Apr 2009 16:20:02 GMT #SocPharm John's talk is titled "If u build it , they will come (and criticize it) - becoming a catalyst for reg change..." ]]> Tue, 21 Apr 2009 16:20:02 GMT 1 - "plumbing" issue, 2 - avoid info overload, 3 - what do we do with it? ... 1- "Medical Dial Tone" #HCBos ]]> Tue, 21 Apr 2009 16:20:02 GMT "medical dial-tone" as a concept #HCBos How to connect, collaborate more? ]]> Tue, 21 Apr 2009 16:21:29 GMT @msmamet that's the point isn't it? Is it worth the pain to engage in all discussions? Which ones are worth our finite time? #SocPharm ]]> Tue, 21 Apr 2009 16:21:29 GMT RT @clifgold - currency of hew health economy - "information is a process feed" - lets talk about #HIT where I = improvement #HCBos ]]> Tue, 21 Apr 2009 16:22:42 GMT If you are interested in Social Media and how it can help Healthcare, follow the #SocPharm tag today for the event happening in Boston. ]]> Tue, 21 Apr 2009 16:22:43 GMT I agree, this is the holy grail RT @zelliott: #SocPharm Social Med represents an opportunity for service enhancement, responsiveness. ]]> Tue, 21 Apr 2009 16:22:43 GMT At #HCBos - switched sessions and now hearing a discussion about how to create collaborative team processes, e.g. for referrals ]]> Tue, 21 Apr 2009 16:22:43 GMT #SocPharm JM: Even when u do everything "right" for an SM strat, it is still extremely laborious for legal/reg group. ]]> Tue, 21 Apr 2009 16:22:43 GMT Just now landed in Boston- whew! ]]> Tue, 21 Apr 2009 16:22:43 GMT #HCBos the collective wisdom at this conference is phenomenal. Is it the 1st time these folks find a common venue? ]]> Tue, 21 Apr 2009 16:24:04 GMT There seems to be some belief that SM in pharma would be different from SM in auto industry. Not sure I agree #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:24:04 GMT JMurray "Even when you do everything right it can be extremely laborious for the Regulatory group." #SocPharm ]]> Tue, 21 Apr 2009 16:24:04 GMT @Doctor_V Those who take the lead steering Social media in medical/pharma, have a great responsibility to be truly consumer-centric #HCBos ]]> Tue, 21 Apr 2009 16:24:04 GMT American Well - starting to show results for the Blues plan in HI; Aetna "activehealth" sys #HCBos - real value for collaborative work ]]> Tue, 21 Apr 2009 16:25:45 GMT What are you seeking from FDA? Clarification, or Change? Interesting question #SocPharm ]]> Tue, 21 Apr 2009 16:25:45 GMT #SocPharm JM: What r we seeking from FDA? Clarification OR Change? ]]> Tue, 21 Apr 2009 16:25:45 GMT RT @Doctor_V: Seems to be some belief that SM in pharma would be diff from SM in auto indstry Not sure I agree #SocPharm #HCBos // I'm w you ]]> Tue, 21 Apr 2009 16:25:45 GMT @shwen I think this underscores the need for corp pr, branded & unbranded strategies 4 #SocPharm multi tier and angles. This talk nails it ]]> Tue, 21 Apr 2009 16:25:45 GMT RT @socialmediaclub: If you are interested in Social Media / Healthcare, follow the #SocPharm tag today for the event in Boston. ]]> Tue, 21 Apr 2009 16:25:45 GMT @johnnywon to @stuartcfoster 's point - dialogue about your brand happens if you participate or not. Usually better to be involved #SocPharm ]]> Tue, 21 Apr 2009 16:25:45 GMT RT @healthblawg @ekivemark - GOOG didn't collect the internet & put it in 1 place ; #EHR #PHR needs to pull in feeds similarly #HCBos ]]> Tue, 21 Apr 2009 16:26:52 GMT #SocPharm tweeters - thank you from we who aren't with you (and/or stuck at airports) wishing we WERE with you f2f! Appreciate your notes! ]]> Tue, 21 Apr 2009 16:26:52 GMT RT @Doctor_V Those who take the lead steering Social media in medical/pharma have to be truly consumer-centric #HCBos ]]> Tue, 21 Apr 2009 16:26:52 GMT @shwen I'm busy at Ford. ;-) #SocPharm ]]> Tue, 21 Apr 2009 16:26:52 GMT Broadcasting live now! See me at http://tinyurl.com/c4c94j not sure how good sound will be. Large room ]]> Tue, 21 Apr 2009 16:26:52 GMT RT @swoodruff: What are you seeking from FDA? Clarification, or Change? #SocPharm ans: Clarification of the changes that are coming! ]]> Tue, 21 Apr 2009 16:26:52 GMT http://twitpic.com/3psy1 - Following #SocPharm #health2con ]]> Tue, 21 Apr 2009 16:26:52 GMT Broadcasting live now! See me at http://tinyurl.com/c4c94j not sure how good sound will be. Large room #HCBos ]]> Tue, 21 Apr 2009 16:26:52 GMT RT @socialmediaclub: If you're interested in Social Media and how it can help Healthcare, follow the #SocPharm tag today 4 event in Boston. ]]> Tue, 21 Apr 2009 16:26:52 GMT #HCBos Question: How many people can call their physician right now? Two or three hands. More can email-but how long for a response? ]]> Tue, 21 Apr 2009 16:26:52 GMT #HCBos does it take a CIO or an economist to solve healthcare IT issues? Incentives are such a huge issue. ]]> Tue, 21 Apr 2009 16:27:52 GMT @IxCat Cool! Glad u r following - hope u r finding it interesting. #SocPharm #health2con ]]> Tue, 21 Apr 2009 16:27:52 GMT Understanding data could be collab process btween providers n patients. If so, we think Health literacy principles are key! #HCBos ]]> Tue, 21 Apr 2009 16:27:52 GMT @carlosrizo - let's not delude ourselves - can we contact our MDs via email or even telephone today (few hands raised) #HCBos ]]> Tue, 21 Apr 2009 16:27:52 GMT Wondering if all the non-healthcare friends following me on Twitter will stop following because of all the #HCBos tweets. ]]> Tue, 21 Apr 2009 16:27:52 GMT #SocPharm JM: "are we seeking clarification or change from FDA? Very different." great question... ]]> Tue, 21 Apr 2009 16:28:52 GMT Ease of communication is vital for healthcare. How many of you can reach your doctor and get a quick response? #HCBos ]]> Tue, 21 Apr 2009 16:28:52 GMT is SocMed "healing" ? #HCBos ]]> Tue, 21 Apr 2009 16:28:52 GMT @adamcohen the compliance is similar to fin svcs. #SocPharm ]]> Tue, 21 Apr 2009 16:28:52 GMT @john_chilmark I think you'll find no shortage of evangelists in the nonprofit world, esp. with the huge rise in e-advocacy. #HCBos ]]> Tue, 21 Apr 2009 16:28:52 GMT #SocPharm JM: If seeking change, why wuld any regulator be receptive to new mktg idea if they believe products r being over mkt'ed already? ]]> Tue, 21 Apr 2009 16:29:55 GMT "why would any regulator be receptive to a new highly innovative mktg idea for products believed to be over-marketed to start?" #SocPharm ]]> Tue, 21 Apr 2009 16:29:55 GMT RT @TrialX #HCBos PHR FB generation/early adopters = chronic disease population [unfortunately true--this group=lousy food/exercise habits!] ]]> Tue, 21 Apr 2009 16:29:55 GMT R SM tools constructed with empathy for the patient in mind? Complling ... asked by @christinekraft #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:29:56 GMT #HCBos look at "moments of collaboration" to engage the patient/consumer. ]]> Tue, 21 Apr 2009 16:29:56 GMT #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 16:29:56 GMT RT @socialmediaclub: If you are interested in Social Media and Healthcare, follow the #SocPharm tag today for the event happening in Boston. ]]> Tue, 21 Apr 2009 16:30:47 GMT #HCBos At Health Camp Boston, I'm simultaneously in a lecture and reading tweets re conf using search on Tweetie... - http://bkite.com/06HzM ]]> Tue, 21 Apr 2009 16:30:47 GMT @ScottMonty Haha...I'm sure u've got ur hands full there! Just don't mind ur ears burning as we talk abt u here ;-) #SocPharm ]]> Tue, 21 Apr 2009 16:30:47 GMT This is the elephant in the room RT @guidodavidzon: #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 16:31:35 GMT Kind if wish I was at #HCBos, but I've got patients to tend to. ]]> Tue, 21 Apr 2009 16:31:35 GMT RT @Doctor_V: This is the elephant in the room: @guidodavidzon: #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 16:31:35 GMT Great point: need to incorporate empathy 2 engage patients w each of these new tools. Engaging patients is SO important for wellness #HCBos ]]> Tue, 21 Apr 2009 16:31:35 GMT RT @Doctor_V: This is the elephant in the room RT @guidodavidzon: #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 16:32:28 GMT @healthblawg there are little incentives for good communication and that may impair the adoption of existing and new tools #HCBos ]]> Tue, 21 Apr 2009 16:32:28 GMT @healthblawg social media is community and I think THAT is the healing component. Having someone to encourage you does wonders #HCBos ]]> Tue, 21 Apr 2009 16:32:28 GMT "Why is Social Media Marketing ok and regulators should be receptive?" patient education, engagement and usage education #SocPharm ]]> Tue, 21 Apr 2009 16:32:28 GMT Q: What is the outcome we're looking for? Engaged pts? Improved healthcare outcomes? #HCBos ]]> Tue, 21 Apr 2009 16:32:28 GMT RT @katemgilbert: Ease of communication is vital for healthcare. How many of you can reach your doctor and get a quick response? #HCBos ]]> Tue, 21 Apr 2009 16:32:28 GMT Kind of wish I was at #HCBos, but I've got patients to tend to. ]]> Tue, 21 Apr 2009 16:32:28 GMT #HCBos With an incentive in place, I'm sure physicians would be happy to see half of the patients and answer some e-mails from their desks. ]]> Tue, 21 Apr 2009 16:33:13 GMT #HCBos. We need incentives that support participatory medicine as a constructive dialogue that allow for task and labor shifting ]]> Tue, 21 Apr 2009 16:33:13 GMT Discussions are civil but lively at #SocPharm. People from various stakeholder camps are quite thoughtful. #SocPharm ]]> Tue, 21 Apr 2009 16:34:04 GMT @yasserdahab Hope you're engaging with them transparently #HCBos ]]> Tue, 21 Apr 2009 16:34:04 GMT @zelliott #SocPharm But is pharma ready for social media and have the people? In addition they are on risk adverse now ]]> Tue, 21 Apr 2009 16:34:57 GMT #SocPharm http://tinyurl.com/c4gn42 ]]> Tue, 21 Apr 2009 16:34:57 GMT Discussion now about whether social media can: make drug safety more predictable, make drugs safer/more effective/affordable. #SocPharm ]]> Tue, 21 Apr 2009 16:34:57 GMT #SocPharm Audience: If ur goal is truly pat ed, safe/effective use, etc. can we not do that under current regs? Do we really need change? ]]> Tue, 21 Apr 2009 16:35:59 GMT RT @guidodavidzon: #HCBos With incentive in place, I'm sure physicians would be happy to see half the pts and answer some e-mails // Yes ]]> Tue, 21 Apr 2009 16:35:59 GMT #HCBos now we're getting into ePatient Dave's Google Health data experience. New session: what do we do about bad data? ]]> Tue, 21 Apr 2009 16:35:59 GMT @healthblawg I would say engaged n informed pts that follow up on their own w ACTIONABLE information leading to culture of wellness #HCBos ]]> Tue, 21 Apr 2009 16:35:59 GMT @adamcohen I think the potential is there. Lowers barrier for entry. #SocPharm ]]> Tue, 21 Apr 2009 16:35:59 GMT @msmamet and in pharma, if your brand is a drug then your restricted by what you can and cannot say. Fairclaims points #SocPharm ]]> Tue, 21 Apr 2009 16:35:59 GMT If you want to view HealthCamp Boston live: http://tinyurl.com/c4c94j - thanks @ekivemark #HCBos ]]> Tue, 21 Apr 2009 16:35:59 GMT It would be fun to have an FDA-equivalent for claims by politicians. With the ability to levy fines. Hoo-boy! #SocPharm ]]> Tue, 21 Apr 2009 16:35:59 GMT I was just told by @christinekraft that I don't look like my avatar. Not sure if that's good or bad #HCBos ]]> Tue, 21 Apr 2009 16:35:59 GMT Email question from UK for John Murray - Any comments on John Mack's appeal for an FDA public hearing on pharma + social media? #SocPharm ]]> Tue, 21 Apr 2009 16:36:45 GMT #HCBos @john_chilmark is now telling @epatientdave's story. about moving data from Beth Israel to GoogleHealth. ]]> Tue, 21 Apr 2009 16:36:45 GMT is there such a thing as 'bad' data? Talking about @epatientdave's experience on the media #HCBos ]]> Tue, 21 Apr 2009 16:36:45 GMT Broadcasting live now! See me at http://tinyurl.com/c4c94j not sure how good sound will be. John Moore speaking #HCBos ]]> Tue, 21 Apr 2009 16:36:46 GMT #HCBos The word @john_chilmark's looking for to describe the results begins with "cluster". ]]> Tue, 21 Apr 2009 16:39:31 GMT #HCBos learning about twitter, barcamp, and social media - volunteering at front desk at health camp boston. ]]> Tue, 21 Apr 2009 16:39:31 GMT @rdjfraser @TrishaTorrey How is "One Patient, One Record" in #toronto. We're talking about similar issues at #HCBos ]]> Tue, 21 Apr 2009 16:39:31 GMT #SocPharm Harrell - the more a product is differentiated, the more they can take a strong position on the "we're concerned about outcomes" ]]> Tue, 21 Apr 2009 16:39:31 GMT RT @ekivemark: Broadcasting live now! See me at http://tinyurl.com/c4c94j not sure how good sound will be. John Moore speaking #HCBos ]]> Tue, 21 Apr 2009 16:39:42 GMT Tue, 21 Apr 2009 16:40:22 GMT tough travel day, working my way to Boston for #HCBos ]]> Tue, 21 Apr 2009 16:40:23 GMT Any thoughts on how FDA social media guidelines can affect regulating bodies in UK/ EU? #SocPharm ]]> Tue, 21 Apr 2009 16:41:10 GMT Also who is participating in convo. @johnnywon: @msmamet if your brand is a drug then your restricted by what you cansay. #SocPharm ]]> Tue, 21 Apr 2009 16:41:10 GMT RT @cerro: Email question for John Murray - Any comments on John Mack's appeal for an FDA public hearing on pharma + social media? #SocPharm ]]> Tue, 21 Apr 2009 16:41:10 GMT #SocPharm Audience: We have the ability to educate patients now, but we regs get in the way of a more authentic comms/relationship via SM. ]]> Tue, 21 Apr 2009 16:41:59 GMT I'm gettin' nastygrams suggesting that my question about reimbursement for social engagement reflects not wanting to communicate #HCBos ]]> Tue, 21 Apr 2009 16:42:48 GMT RT @AnaTellez @healthblawg I would say engaged pts that follow up on ACTIONABLE information leading to culture of wellness #HCBos #prevwell ]]> Tue, 21 Apr 2009 16:42:48 GMT #HCBos Docs use their Own EMR plus data they take from patient in interview. Taking from other sources is a BIG change. ]]> Tue, 21 Apr 2009 16:42:48 GMT You can have authentic patient experiences, they just tend to get regulated by your internal legal team #SocPharm ]]> Tue, 21 Apr 2009 16:43:37 GMT #HCBos Should we insist on Author information being included in CCR to allow some assessment of validity/authenticity/professionalism ]]> Tue, 21 Apr 2009 16:44:32 GMT #SocPharm JM: Be careful what u wish 4 - if we have a public appeal (re: @pharmaguy) w/ FDA+SM we need to step up n participate. ]]> Tue, 21 Apr 2009 16:44:32 GMT everyone seems to be talking about lack of incentives...without a viable business model then all HC data will remain disconnected #HCBos ]]> Tue, 21 Apr 2009 16:44:32 GMT #SocPharm I think I want clarification on what the changes will be. ]]> Tue, 21 Apr 2009 16:45:33 GMT RT @healthythinker: #SocPharm tweeters - thank you from we who aren't with you (and/or stuck at airports) wishing we WERE with you f2f! ]]> Tue, 21 Apr 2009 16:45:33 GMT RT @shwen: #SocPharm JM: Be careful what u wish 4 - NOT a public appeal for FDA to act, a public HEARING BEFORE they act! ]]> Tue, 21 Apr 2009 16:45:33 GMT #HCBos @john_chilmark HIMSS 70% of Docs concerned with taking data from PHRs due to liability issues. ]]> Tue, 21 Apr 2009 16:45:33 GMT #HCBos Great point: need to differentiate between primary data (Xrays, MRI, etc) and physician data when passing data through CCR. ]]> Tue, 21 Apr 2009 16:45:34 GMT #HCBos What sources of personal health data are useful and respected by docs? ]]> Tue, 21 Apr 2009 16:46:35 GMT How do we prove as marketers that social media is not a way to out smart the public? #SocPharm ]]> Tue, 21 Apr 2009 16:46:35 GMT AMA survey says 74% of docs very concerned about "unsigned" data entered into #PHRs @john_chilmark - worried abt being overwhelmed #HCBos ]]> Tue, 21 Apr 2009 16:46:35 GMT RT @ekivemark: #HCBos @john_chilmark HIMSS 70% of Docs concerned with taking data from PHRs due to liability issues. ]]> Tue, 21 Apr 2009 16:46:35 GMT @lucianotourn Check www.medincentive.com for a very interesting business model on incentives (no competing interests) #HCBos ]]> Tue, 21 Apr 2009 16:46:35 GMT RT @jenmccabegorman In cab- Create new class of cPR DRG ICD umm 11 codes to pay docs for eHealth mHealth encounters please share! #HCBos ]]> Tue, 21 Apr 2009 16:46:35 GMT Over 500 tweets from #SocPharm and #HCBos today at HealthCampBoston + SocialPharmer ]]> Tue, 21 Apr 2009 16:46:35 GMT This is an awesome talk, I don't entirely agree but everyone should think about #SocPharm I want some clarity not more rules ]]> Tue, 21 Apr 2009 16:46:36 GMT @JNJComm Thx Marc - really wish u were here - ur name was brought up a few times. Ears burning? #SocPharm ]]> Tue, 21 Apr 2009 16:47:29 GMT RT @cerro: Over 500 tweets from #SocPharm and #HCBos today at HealthCampBoston + SocialPharmer ]]> Tue, 21 Apr 2009 16:47:29 GMT @healthblawg Wondering if physicians trust the data provided by patients or collected by their mobile devices passively #ODL #HCBos ]]> Tue, 21 Apr 2009 16:47:29 GMT Following the #SocPharm talk with avid interest.... A very tricky topic to tackle. ]]>