http://www.coveritlive.com/index.php?option=com_altcaster&task=siteviewaltcast&altcast_code=c801714f4a&height=&width= Tue, 21 Apr 2009 13:52:40 GMT Wed, 22 Apr 2009 6:23:31 GMT 1 en-us Tue, 21 Apr 2009 13:53:29 GMT I'm in Knoll heaven right now. Fog, the Charles. Microsoft offices in Kendall Square. #HCBos ]]> Tue, 21 Apr 2009 13:53:43 GMT Tue, 21 Apr 2009 13:56:37 GMT Rainy walk towards Cambridge, MA #HCBos http://twitpic.com/3plt7 ]]> Tue, 21 Apr 2009 13:57:16 GMT Flight delayed and one hour taxi time buckled in at NJ. Joy....#HCBos peeps see you in a bit! ]]> Tue, 21 Apr 2009 13:57:16 GMT The wall at #HCBos http://twitpic.com/3plu2 ]]> Tue, 21 Apr 2009 14:03:03 GMT At the Microsoft Research Center at HealthCamp Boston. The floor plugs won't take an Apple power adapter. #HCBos ]]> Tue, 21 Apr 2009 14:03:03 GMT Sitting at Social Pharma/Health Camp Boston #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:03:04 GMT HealthCamp Boston is underway #HCBos ]]> Tue, 21 Apr 2009 14:03:42 GMT RT @swoodruff: Big kudos to @shwen and gang here in Boston for planning and hosting #SocPharm. Should be a great day of brainstorming. ]]> Tue, 21 Apr 2009 14:04:24 GMT As hard as it is for me to say it, thanks to Microsoft for sponsoring our event in such a nice center #HCBos ]]> Tue, 21 Apr 2009 14:05:04 GMT Launching session #HCBos http://twitpic.com/3pm49 ]]> Tue, 21 Apr 2009 14:05:04 GMT @Stuartcfoster We should catch up - I'm here at #SocPharm until about 2pm ]]> Tue, 21 Apr 2009 14:05:04 GMT RT @adamcohen: RT @swoodruff: Big kudos to @shwen and gang here in Boston for planning and hosting #SocPharm. ]]> Tue, 21 Apr 2009 14:05:45 GMT Notice you would never need at a wiki conference: "This is a live event. We are all publishers. Assume you are on the record." #HCBos ]]> Tue, 21 Apr 2009 14:06:22 GMT RT XD @Doctor_V: At the Microsoft Research Center at HealthCamp Boston. The floor plugs won't take an Apple power adapter. #HCBos ]]> Tue, 21 Apr 2009 14:06:22 GMT At #HCBos Healthcamp Boston and am one of the few people in the audience who has actually been to a barcamp. ]]> Tue, 21 Apr 2009 14:07:40 GMT I guess this is what you call organic: everyone writes on a sticky pad what you want to talk about and you put it on a wall #HCBos ]]> Tue, 21 Apr 2009 14:07:40 GMT We've had from 8:30 to 10 am to sort out sessions. The marketplace is already filling up, looks like sessions could start before 10. #HCBos ]]> Tue, 21 Apr 2009 14:08:55 GMT @shwen is speaking. He doesn't look like his avatar #HCBos ]]> Tue, 21 Apr 2009 14:10:11 GMT Todays lineup at #HCBos looks like it has some great sessions http://s.hcbos.org ]]> Tue, 21 Apr 2009 14:10:11 GMT HealthCamps are happening all over the world. The world is goin' BarCamp crazy #HCBos ]]> Tue, 21 Apr 2009 14:10:51 GMT First healthcamp was only 8 people, but set blueprint so it's a worldwide event in places from Toronto to Azerbaijan. #HCBos ]]> Tue, 21 Apr 2009 14:10:51 GMT @modulist good luck on your presentation, dude! #HCBos ]]> Tue, 21 Apr 2009 14:11:29 GMT Only 5 or so healthcamp boston participants have ever been to a barcamp before #HCBos ]]> Tue, 21 Apr 2009 14:11:30 GMT RT @katemgilbert: Todays lineup at #HCBos looks like it has some great sessions http://s.hcbos.org - I concur. It's up to us :) ]]> Tue, 21 Apr 2009 14:11:30 GMT Finally found my way to #HCBos. Huge crowd! ]]> Tue, 21 Apr 2009 14:12:08 GMT I guess I missed this ... RT @lucianotourn: Only 5 or so healthcamp boston participants have ever been to a barcamp before #HCBos ]]> Tue, 21 Apr 2009 14:13:22 GMT Http://hcbos.carlism.org #HCBos ]]> Tue, 21 Apr 2009 14:14:02 GMT is realizing she needs to follow healthcare more on Twitter. #HCBos ]]> Tue, 21 Apr 2009 14:14:02 GMT #HCBos starting up. usual suspecrs plus new faces. Going to be different. ]]> Tue, 21 Apr 2009 14:15:17 GMT #HCBos taking place at MS R&D Center. Among 9th or 10th group to use it. Green-certified building. ]]> Tue, 21 Apr 2009 14:15:55 GMT MS Cambridge has a group that does mature product development and startup lab. #HCBos ]]> Tue, 21 Apr 2009 14:16:35 GMT ...and we're off to the races! HealthCampBoston + SocialPharmer is underway! Great crowd! #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:17:13 GMT Putting Twitter faces to names and to people on my TweetDeck #HCBos stream ]]> Tue, 21 Apr 2009 14:19:10 GMT @modulist Would love to hear more about it... I agree, there's room for open source here... How's #HCBos going? ]]> Tue, 21 Apr 2009 14:19:10 GMT 5 doctors are in the audience here. Very cool. Someone asked "How many patients?" #HCBos ]]> Tue, 21 Apr 2009 14:19:10 GMT There are 6 physicians attending HealthCamp Boston. Is it me or is that crazy low? #HCBos ]]> Tue, 21 Apr 2009 14:19:10 GMT elocina: 5 doctors are in the audience here. Very cool. Someone asked "How many patients?" #HCBos: elocina's sta.. http://tinyurl.com/dlr5l6 ]]> Tue, 21 Apr 2009 14:21:03 GMT Very interesting, @identicaupdates thinks 5 doctors is great, I think its embarrassing. Go figure #HCBos ]]> Tue, 21 Apr 2009 14:21:03 GMT RT @Doctor_V: There are 6 physicians attending HealthCamp Boston. Is it me or is that crazy low? #HCBos ]]> Tue, 21 Apr 2009 14:21:03 GMT RT @cerro: ...and we're off to the races! HealthCampBoston + SocialPharmer is underway! Great crowd! #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:21:03 GMT How many doctors are going to Health 2.0? #HCBos #health2con ]]> Tue, 21 Apr 2009 14:21:03 GMT HealthCampBoston and SocialPharmer happen today (4/21) http://ff.im/2g6G2 ]]> Tue, 21 Apr 2009 14:21:42 GMT People from Miami, DC, Indiana, San Francisco, New York, Toronto, and elsewhere at HealthCampBoston. Very cool. #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:22:22 GMT @carlosrizo is introducing himself and his work with low cost healthcare experiences in Canada. "capturing the wisdom of the crowds" #HCBos ]]> Tue, 21 Apr 2009 14:22:22 GMT Innovation Cell is about crowdsourcing healthcare. Launched My Health Innovation site to share/rate ideas for Health Ministry. #HCBos ]]> Tue, 21 Apr 2009 14:23:01 GMT Btw, Innovation Cell is part of government 2.0 in Canada, not the US. Hopefully we'll get something like that here. #HCBos ]]> Tue, 21 Apr 2009 14:24:55 GMT @DaphneLeigh Seems crazy low to me - can't engage patients without providers #HCBos ]]> Tue, 21 Apr 2009 14:24:55 GMT Made it to #HCBos. Let the fun begin. ]]> Tue, 21 Apr 2009 14:24:55 GMT I'm really here for the Tweetup this evening at the Cambridge Brewing Company #HCBos ]]> Tue, 21 Apr 2009 14:26:51 GMT @Doctor_V Haha obviously #HCBos ]]> Tue, 21 Apr 2009 14:27:31 GMT RT @healthblawg Seems crazy low to me - can't engage patients without providers #HCBos ]]> Tue, 21 Apr 2009 14:30:48 GMT Social Media & Pharma-join the discussion. Visit Impactiviti blog ( http://bit.ly/BFAmN ) at 1 pm EST & tweet your input #SocPharm ]]> Tue, 21 Apr 2009 14:31:27 GMT to anyone at HealthCampBoston - track down and say hello to #Sensei CIO @TimDion and ask him what Sensei's been doing! #HCBos ]]> Tue, 21 Apr 2009 14:31:27 GMT Things are getting started here #SocPharm excited about this unconference format. ]]> Tue, 21 Apr 2009 14:32:46 GMT The #SocPharm room is packed. About 45 so far, some standing. Cozy. First up will be Fard Johnmar (Achieving Transparency/Authenticity) ]]> Tue, 21 Apr 2009 14:34:08 GMT @schwen is up at #SocPharm explaining the BarCamp format - seems clear it's a new format for most attendees, looking fwd to it ]]> Tue, 21 Apr 2009 14:34:49 GMT RT @swoodruff The #SocPharm room is packed. About 45 so far, SRO. Cozy. First up will be Fard Johnmar (Achieving Transparency/Authenticity) ]]> Tue, 21 Apr 2009 14:35:26 GMT I am at Boston Social Pharmer today, #SocPharm this hash tag will bring me carpel tunnel, will that be covered? ]]> Tue, 21 Apr 2009 14:35:26 GMT @adamcohen Definitely going to be an interesting :) #SocPharm ]]> Tue, 21 Apr 2009 14:36:08 GMT #SocPharm At the Social Pharma. Pretty kick ass. http://bit.ly/16gETl ]]> Tue, 21 Apr 2009 14:36:08 GMT @johnnywon You're here? Nice. #SocPharm ]]> Tue, 21 Apr 2009 14:37:26 GMT HealthCampBoston and SocialPharmer happen today (4/21): HealthCampBoston with SocialPharmer takes place today at.. http://bit.ly/Jv0y6 ]]> Tue, 21 Apr 2009 14:38:05 GMT #SocPharm - Kicking off now, starting w/ @fardj talking about Achieving Openness in Pharma... ]]> Tue, 21 Apr 2009 14:38:44 GMT ATTN: Anyone wanting to evesdrop on Pharma discussion about SM? Search #SocPharm (NOT Socpharma) ]]> Tue, 21 Apr 2009 14:38:45 GMT Looking forward to networking and learning new techniques for engaging health through social media and the web at #HCBos ]]> Tue, 21 Apr 2009 14:39:24 GMT #SocPharm keep us posted with the tweets, we are mulling over lots of pharma social media views and are sure to have some questions ]]> Tue, 21 Apr 2009 14:40:06 GMT Easy way to see running updates of tweets for Social Pharmer: Go here: http://www.med20.com/ (@shwen's blog), using Cover it Live. #SocPharm ]]> Tue, 21 Apr 2009 14:40:06 GMT RT @JeanneMale: ATTN: Anyone wanting to evesdrop on Pharma discussion about SM? Search #SocPharm (NOT Socpharma) ]]> Tue, 21 Apr 2009 14:40:47 GMT @punchinello This is Thankbook http://myhealthinnovation.com/home/gratitude/latest #HCBos ]]> Tue, 21 Apr 2009 14:40:47 GMT Social Networking - Just START. A call for pharma folks (& others!) to get involved. http://ow.ly/3na0 #SocPharm ]]> Tue, 21 Apr 2009 14:40:47 GMT @VJLasorsa for sure are you on healthcamp or #SocPharm side? ]]> Tue, 21 Apr 2009 14:40:47 GMT great conversation with @punchinello at #HCBos ]]> Tue, 21 Apr 2009 14:41:26 GMT If u want to follow along with #SocPharm , I have live tweeting coverage via @coveritlive on Med 2.0: http://bit.ly/kK7Jd ]]> Tue, 21 Apr 2009 14:41:26 GMT @Doctor_V LOL - should I put on my sunglasses - will that help? Look fwd to meeting u later. #HCBos ]]> Tue, 21 Apr 2009 14:42:07 GMT Just got a question for Fard via email - what can be learned from other industries who are far more ahead in eMarketing? #SocPharm ]]> Tue, 21 Apr 2009 14:42:45 GMT Coverage of #SocPharm on @shwen blog www.med20.com ]]> Tue, 21 Apr 2009 14:43:24 GMT @sharemyidea - wouldn't it be great if fire departments check blood pressure in their neighbourhoods? http://twurl.nl/5y0de0 #idea #HCBos ]]> Tue, 21 Apr 2009 14:44:43 GMT #SocPharm Fard mentions the need to be flexible - e.g. @Boehringer's tweets. Now picking on @bobharrell to define flexibility in pharma. ]]> Tue, 21 Apr 2009 14:44:43 GMT @shwen I should probably put on my moustache #HCBos ]]> Tue, 21 Apr 2009 14:44:43 GMT would rather be at #SocPharm #HCBos ... settling instead for analyzing pharma marketing dashboard/data ]]> Tue, 21 Apr 2009 14:44:43 GMT It's standing room only at #SocPharm http://twitpic.com/3pnwl ]]> Tue, 21 Apr 2009 14:45:27 GMT #SocPharm Speed and transparency impt, so how do we navigate the MLR process when u need things turned around so quickly? ]]> Tue, 21 Apr 2009 14:45:27 GMT Health Care traditional, but Healthcare now accepted by many dictionaries. RT @EdBennett: Healthcare or Health care - which one is correct? ]]> Tue, 21 Apr 2009 14:46:09 GMT Listening to a presentation by a guy from Novartis on transparency and pharma. Very interesting dialog evolving. #HCBos ]]> Tue, 21 Apr 2009 14:46:09 GMT RT @shwen: If u want to follow along with #SocPharm , I have live tweeting coverage via @coveritlive on Med 2.0: http://bit.ly/kK7Jd ]]> Tue, 21 Apr 2009 14:46:52 GMT #SocPharm Move from publication format to more interactive format for media like Twitter. Will be better to be able to respond in real time. ]]> Tue, 21 Apr 2009 14:47:32 GMT Thanks to all the #HCPHL folks! #HCBos #SocPharm is already a success, and we learned from your example! @Healthcampphila ]]> Tue, 21 Apr 2009 14:47:32 GMT 46% of Pharma respondents to SM Readiness survey say their company has low risk tolerance. Take survey here: http://bit.ly/NdIEg #SocPharm ]]> Tue, 21 Apr 2009 14:48:18 GMT Link to the Social Media Prism @fardj put up first in his talk about Achieving Transparency/Authenticity http://is.gd/tFbp #SocPharm ]]> Tue, 21 Apr 2009 14:48:57 GMT The pharma industry is cynical about regulation and this impacts adoption of SM according to an industry reulatory responder #SocPharm ... ]]> Tue, 21 Apr 2009 14:49:37 GMT @cerro You are too kind! Have a great day, we are all out here looking forward to reading your tweets #SocPharm #HCBos ]]> Tue, 21 Apr 2009 14:49:37 GMT Learning about FrontlineSMS.com as existing tech for emerging economies #HCBos ]]> Tue, 21 Apr 2009 14:50:17 GMT Only 21% of Pharma respondents 2 SM Readiness survey say their company has hi risk tolerance. Take survey: http://bit.ly/NdIEg #SocPharm ]]> Tue, 21 Apr 2009 14:50:17 GMT @Doctor_V Not sure I'd call it cynical - folks want to do the right thing without running afoul of regs in area w/o much guidance #SocPharm ]]> Tue, 21 Apr 2009 14:51:35 GMT @johnchavens Definitely, here's a link to @fardj's webinar and whitepaper on Achieving Openess in Pharma: http://bit.ly/SleFV #SocPharm ]]> Tue, 21 Apr 2009 14:52:54 GMT #SocPharm Fard now talking abt the need for "speed" - the ability to react in real time - e.g. J&J Motrin Moms and red cross suing incident ]]> Tue, 21 Apr 2009 14:52:54 GMT #motrinmoms already raised at #HCBos #SocPharm @fardj giving J&J props for their response, despite initial controversy ]]> Tue, 21 Apr 2009 14:53:33 GMT You are in good hands with @cerro! #HCBos ]]> Tue, 21 Apr 2009 14:53:33 GMT Agree that imp 2 understand n adhere to 'bedrock principles' of your work always, especially when embarking on new 'risky' SocMed #SocPharm ]]> Tue, 21 Apr 2009 14:54:11 GMT @fardj Curious about the success of your Ad-Sense usage on your blog? #SocPharm ]]> Tue, 21 Apr 2009 14:54:12 GMT @fardj: Example of authentic response: J&J using blog to explain why they sued the Red Cross in 2007 #SocPharm ]]> Tue, 21 Apr 2009 14:54:51 GMT #SocPharm JNJ responded via JNJBTW.com within 24hrs of Fards blog post abt why don't they respond to suing red cross via their blog. ]]> Tue, 21 Apr 2009 14:56:10 GMT First 2 Elements of Openness w/examples from @fardj: Flexibility (B-I/corp.), Speed (J&J/Motrin) #SocPharm ]]> Tue, 21 Apr 2009 14:58:08 GMT Disagree with assessment that Social Media teams should be organized in the same way that a PR department is set up. #SocPharm ]]> Tue, 21 Apr 2009 14:58:08 GMT #SocPharm Oops - Audience mentions that technology is moving so fast, its running us & not us using it as tools. Need strategy 2 plan ahead. ]]> Tue, 21 Apr 2009 14:58:48 GMT At Health Camp Boston / Social Pharma. Strong showing by pharma interested in social media. #himss09 #HCBos #SocPharm ]]> Tue, 21 Apr 2009 14:59:28 GMT Audience participation at #SocPharm is brilliant! Great dialogue here ]]> Tue, 21 Apr 2009 14:59:28 GMT RT @DaphneLeigh: RT @Doctor_V: There are 6 physicians attending HealthCamp Boston. Is it me or is that crazy low? #HCBos ]]> Tue, 21 Apr 2009 15:00:20 GMT RT @bostontweetup: TODAY: New Tweetup: HealthCamp Boston & Social Pharmer Tweetup, RSVP http://twtvite.com/si0sf9 #HCBos, #SocPharm #twtvite ]]> Tue, 21 Apr 2009 15:00:59 GMT So interesting that we're all facing similar challenges when it comes to using SocMed, whether UR part of pharma or govt. Whew? #SocPharm ]]> Tue, 21 Apr 2009 15:01:44 GMT #SocPharm So much of legal is shaped by public perception. Op 2 get legal/reg on board early n shape media comms around it. ]]> Tue, 21 Apr 2009 15:03:08 GMT #SocPharm Fard now talks abt impt of Authenticity - e.g. Sanofi's Go Insulin YouTube channel - features patient oriented vids . ]]> Tue, 21 Apr 2009 15:04:34 GMT #SocPharm Real patient stories abt particular experience w/ insulin. It's not marketing/comms msg. It's traditional method w/ social aspect. ]]> Tue, 21 Apr 2009 15:04:35 GMT We're hearing the word strategy come up a few times to guide the principles of social media. Surprise for anyone? #SocPharm ]]> Tue, 21 Apr 2009 15:04:35 GMT Good example of online video marketing in Pharma = sanofi aventis Youtube channel "insulin success stories" #SocPharm ]]> Tue, 21 Apr 2009 15:05:20 GMT Thinking about users first when designing web approaches and social networking for healthcare #HCBos ]]> Tue, 21 Apr 2009 15:05:20 GMT Leaving for Boston for #health2con and wishing I was able to be at #SocPharm today. Hope someone blogs a summary. ]]> Tue, 21 Apr 2009 15:06:05 GMT #SocPharm Audience: Lots of consumer distrust of pharma. Real ppl sharing benefit of Tx is authentic is gr8 but need 2 work w/ MLR on strat ]]> Tue, 21 Apr 2009 15:06:49 GMT #SocPharm Audience: Is Go Insulin "social media" at all, since it is more unidirectional. Fard: It's the principles behind the campaign. ]]> Tue, 21 Apr 2009 15:07:30 GMT @johnnywon Haha, not really. The word "flexible" was nice though. #SocPharm ]]> Tue, 21 Apr 2009 15:08:15 GMT Just refreshed the HealthCampBoston Schedule at http://s.healthcampboston.org Lots of cool new sessions! #HCBos #SocPharm ]]> Tue, 21 Apr 2009 15:08:15 GMT #SocPharm Audience: Go Insulin - no comments, user submitted videos, etc so seems like a cop out. ]]> Tue, 21 Apr 2009 15:08:58 GMT At #SocPharm - talking about the value of real people sharing benefits of Tx. Interesting discussion about when n when it's not social media ]]> Tue, 21 Apr 2009 15:08:58 GMT #SocPharm Audience: While it's not "pure" social media, it is in a "social media space" using social tech. Take progress in increments! ]]> Tue, 21 Apr 2009 15:09:39 GMT Ton of value in the audience here: combo of agencies, marketers & regulators helps to go deep on pharma specific concerns #SocPharm ]]> Tue, 21 Apr 2009 15:10:27 GMT The day's schedule is up http://bit.ly/JZCBM an http://bit.ly/JZCBMd @ekivemark is getting rolling #PHR need to empower pts .. #HCBos ]]> Tue, 21 Apr 2009 15:10:27 GMT @Doctor_V go insulin is not SM. It's advertising within a SM site. #SocPharm ]]> Tue, 21 Apr 2009 15:11:08 GMT Session now: User experience in EMR, medical devices. #HCBos #himss09 ]]> Tue, 21 Apr 2009 15:11:08 GMT #HCBos session on user experience design and EMRs starting up. Nice mix of designers, developers, etc. ]]> Tue, 21 Apr 2009 15:11:08 GMT #SocPharm The debate in Sanofi is the same as the conversation that is going on here. Half r ecstatic n half r like "big whoop". 1st step ]]> Tue, 21 Apr 2009 15:11:50 GMT #SocPharm YouTube channel - even if one way - it's a good start and good learning. ]]> Tue, 21 Apr 2009 15:11:50 GMT Sanofi Aventis' Go Insulin campaign is example being discussed - @kennethbennett responds "its a 1st step, learning experience" #SocPharm ]]> Tue, 21 Apr 2009 15:11:50 GMT RT @adjustafresh: @Doctor_V go insulin is not SM. It's advertising within a SM site. #SocPharm ]]> Tue, 21 Apr 2009 15:11:51 GMT #SocPharm Ken Bennet "We have to do this it's a first step" re goinsulin YouTube page. Is it social media? ]]> Tue, 21 Apr 2009 15:12:37 GMT Fard - What is SM transparency in pharma? #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:12:37 GMT Pt empowerment #PHR as a central repository from monitors, from patients themselves, need to improve data - claims data sucks #HCBos ]]> Tue, 21 Apr 2009 15:13:19 GMT @dirkstanley #HCBos is just warming up. If you can keep a search window open you should definitely follow the hashtag. ]]> Tue, 21 Apr 2009 15:14:00 GMT #SocPharm Fard now moves on to his last element of importance for SM: Transparency. Big question mark. How open can pharma be? ]]> Tue, 21 Apr 2009 15:14:41 GMT Q: pts may lack expertise, may not take to heart medical concierge calls based on auto monitor alerts ... A: medical home? #HCBos ]]> Tue, 21 Apr 2009 15:15:36 GMT #SocPharm Audience: There is less problem w/ transparency - we just tell who we r n what we do. Problem is reaction time n response. ]]> Tue, 21 Apr 2009 15:15:36 GMT Talking about using devices like the iPhone for health tracking (like blood tests) to alert your health provider of emergencies. #HCBos ]]> Tue, 21 Apr 2009 15:15:36 GMT wht is transparency & how open cn a pharma company b? 30% of the aud. by show of hands thinks that pharma cn be transparent #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:15:37 GMT RT Second 2 Elements of Openness w/examples from @fardj: Authenticity (Sanofi/goinsulin.com), Transparency (no example!) #SocPharm ]]> Tue, 21 Apr 2009 15:17:05 GMT We need to define transparency by what users want. #SocPharm ]]> Tue, 21 Apr 2009 15:17:48 GMT #HCBos #UX spend time with your users. in their environment. shadow. listen. immerse yourself in their experience. ]]> Tue, 21 Apr 2009 15:17:48 GMT #SocPharm Audience: Transparency - "agency conflict" (not telling the "whole" truth) is an issue // I think we need to define it first. ]]> Tue, 21 Apr 2009 15:17:48 GMT RT @ekarofsky: We need to define transparency by what users want. #SocPharm (Bingo...client decides level of transparency) ]]> Tue, 21 Apr 2009 15:18:30 GMT An excellent question for corporate/pharma social media: What IS transparency? #SocPharm ]]> Tue, 21 Apr 2009 15:18:30 GMT Just arrived at #SocPharm. ]]> Tue, 21 Apr 2009 15:18:30 GMT #HCBos in discussion of managed service model for care mgmt and coordination, need economic model for labor shifting ]]> Tue, 21 Apr 2009 15:19:18 GMT #SocPharm Fard's defn of Transparency: Disclosing Motivations, Conflicts of interests/involvement, True mission for engaging in any channel. ]]> Tue, 21 Apr 2009 15:19:18 GMT Beginning to define transparency: disclosing motivations, conflict of interest, mission of using comm channels. What else? #SocPharm ]]> Tue, 21 Apr 2009 15:19:59 GMT #SocPharm Audience: Big issue is that Pharma tends not to b transparent with problems (eg. AE's, etc.) - need to be transparent there 1st. ]]> Tue, 21 Apr 2009 15:19:59 GMT Sorry I'm missing the fun at #SocPharm. I'm out at the eMarketing Assoc Conf in San Fran #eMSF. Gotta catch the next one. ]]> Tue, 21 Apr 2009 15:20:43 GMT Comment: broken system? hospitals, payors, EHR vendors, make it worse, not better. Med homes: 2 types: MCO-based & family MD based #HCBos ]]> Tue, 21 Apr 2009 15:21:25 GMT Lurking today in the feed from #SocPharm --the group is talking about transparency--a critical element in any strategy in this digital age ]]> Tue, 21 Apr 2009 15:22:08 GMT #SocPharm End of Fard's talk - next is @Pitch360... @healthyjack closes by saying SM is last gr8 hope for Pharma to repair its reputation. ]]> Tue, 21 Apr 2009 15:22:08 GMT listening to the patient voice is invaluable in developing the right healthcare innovations #HCBos ]]> Tue, 21 Apr 2009 15:22:49 GMT Jack Barrette - SM is pharma's "last great hope for recovering its battered industry" #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:22:49 GMT #HCBos HC system and HIT vendors that serve it are creating an environment that ossified existing practices limiting innovation ]]> Tue, 21 Apr 2009 15:23:32 GMT #SocPharm @Pitch360 is Michael Parks, former editor of CNTO411.com - Centocors blog. Talking abt SM Framework in Pharma. ]]> Tue, 21 Apr 2009 15:24:17 GMT Building a Framework for Pharma Soc Media activities is the next topic from @pitch360 from J&J #SocPharm ]]> Tue, 21 Apr 2009 15:24:17 GMT RT @shwen: #SocPharm re pharma needs to be transparent abt AEs 1st. But SM could inc AERs 23%! See http://tinyurl.com/cgc9nl @whydotpharma ]]> Tue, 21 Apr 2009 15:24:17 GMT @ekivemark: Need to make our system a lot simpler. Q: Why don't health plans permit access to health records to med home types? #HCBos ]]> Tue, 21 Apr 2009 15:24:17 GMT #SocPharm Michael actually has medical background but was thrown into Communications role when he was at @MonsantoCo . ]]> Tue, 21 Apr 2009 15:24:58 GMT #SocPharm I believe pharma could be transparent about why they have to be tight lipped. Explain FDA regs to consumers. Why haven't they? ]]> Tue, 21 Apr 2009 15:24:58 GMT Now Michael Parks from Pitch360 Incorporated; used to work for J&J - Building a framework for Pharma SM Activities #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:24:58 GMT #SocPharm. At Berlin Pharma PR Summit: speed of response seen as key issue with social media. No surprise, but no real answers either ]]> Tue, 21 Apr 2009 15:25:45 GMT Sanofi Aventis' Go Insulin campaign is example being discussed. Bennet: "We have to do this it's a first step" #SocPharm ]]> Tue, 21 Apr 2009 15:25:45 GMT Wishing I were in Boston at #SocPharm, but so glad that @shwen set up @coveritlive so that I can follow along with live tweeting! ]]> Tue, 21 Apr 2009 15:25:45 GMT Good tweets coming out of @shwen's #SocPharm unconference today. Keep 'em coming guys! ]]> Tue, 21 Apr 2009 15:25:45 GMT @arthurwlane Thanks for the feedback! Coming from @Doctor_V question at #HCBos. ]]> Tue, 21 Apr 2009 15:25:45 GMT RT @jenmccabegorman: Flght delayed, 1 hour taxi time buckled in at NJ. Joy....#HCBos peeps see you in a bit! Hurry up Jen we're all waiting ]]> Tue, 21 Apr 2009 15:25:45 GMT when localizing healthcare apps, don't isolate the designers from the language #HCBos ]]> Tue, 21 Apr 2009 15:26:29 GMT My issue with that is that it's not clear who would have access to your data. Same reason I think ppl don't use Google Health. #HCBos ]]> Tue, 21 Apr 2009 15:26:29 GMT #SocPharm if transparency is decided on pharma's terms, is it really transparency at all? Or just 'selective sharing?' To be cont...we hope ]]> Tue, 21 Apr 2009 15:26:29 GMT I came for the health but the pharma talks are compelling. Lots of interesting issues with pharma and SM #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:26:29 GMT #HCBos hard to use a social networking tool as a focus group - too much groupthink. ]]> Tue, 21 Apr 2009 15:27:12 GMT @healthblawg It's all about controlling the data isn't it? #HCBos ]]> Tue, 21 Apr 2009 15:27:12 GMT @lenstarnes Hey - we're talking abt the same issues across the globe today. Glad to see u following along, Len. Wish u were here #SocPharm ]]> Tue, 21 Apr 2009 15:27:12 GMT #HCBos. The PHR adoption issue is double ended; a challenge is sufficient "data liquidity" for docs & patients, what it takes to get there ]]> Tue, 21 Apr 2009 15:27:12 GMT J&J is apparently 'progressive' in SM #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:28:02 GMT @WendyBlackburn Really good point, Wendy. There should be more robust explanations of why pharma can't hang it ALL out! #SocPharm ]]> Tue, 21 Apr 2009 15:28:02 GMT @cerro banzai! looks like you have a great success on your hands, can't wait to catch up on tweets later today #HCBos ]]> Tue, 21 Apr 2009 15:28:02 GMT #HCBos data capture in EMRs does not imply data liquidity or leverage ]]> Tue, 21 Apr 2009 15:28:51 GMT #SocPharm Every company has to come up w/ a solution that is comfortable for that specific company to engage in SM in general. ]]> Tue, 21 Apr 2009 15:28:51 GMT I agree. See http://bit.ly/OrhVo RT @shwen: #SocPharm YouTube channel - even if one way - it's a good start and good learning. ]]> Tue, 21 Apr 2009 15:28:51 GMT #SocPharm will med ed/marketing to healthcare professionals be discussed today? ]]> Tue, 21 Apr 2009 15:29:46 GMT RT @shwen #SocPharm Audience: Is Go Insulin "social media" at all since it is more unidirectional? Fard: It's principles behind the campaign ]]> Tue, 21 Apr 2009 15:29:46 GMT #SocPharm Michael: 5 things paharmaco's must consider b4 engaging in SM... ]]> Tue, 21 Apr 2009 15:29:46 GMT Big crowd for Sandhya Pillalamarri's session: "User Experience of EMRs & other Medical Devices - home healthcare" #HCBos ]]> Tue, 21 Apr 2009 15:29:46 GMT @pitch360: 5 Things pharma co's must consider before engaging in soc media...#SocPharm ]]> Tue, 21 Apr 2009 15:29:46 GMT #SocPharm Michael Parks Pitch 360 Incorporated Industry veteran - 5 things pharma cos must consider before engaging in soc media ]]> Tue, 21 Apr 2009 15:29:47 GMT @AnaTellez openness, communication and accountability. if something is not right, say so and do something about it. #SocPharm ]]> Tue, 21 Apr 2009 15:30:40 GMT @eyeforpharma All transparency is selective sharing to some extent. Forced transparency (exposure) does happen at times, tho! #SocPharm ]]> Tue, 21 Apr 2009 15:30:40 GMT @pharmaguy @shwen Thanks for RT ;-) Question is: will patients report more AEs if it is done via online community vs. physician #SocPharm ]]> Tue, 21 Apr 2009 15:30:40 GMT 1. Your audience 2. Topics 3. Knowledge of SM tools 4. Company's SM owner + succession plan 5. Your limits - internal & external #SocPharm ]]> Tue, 21 Apr 2009 15:30:40 GMT #HCBos Healthcare UI: The interface of last resort is often a sheet of paper. ]]> Tue, 21 Apr 2009 15:30:40 GMT 5 things pharma co's must consider before engaging SM: 1. audience 2. ur topics 3. ur knowledge of sm tools 4. ur co's SM owner #SocPharm ]]> Tue, 21 Apr 2009 15:31:36 GMT RT @cerro: Big crowd for Sandhya Pillalamarri's session: "User Experience of EMRs & other Medical Devices - home healthcare" #HCBos ]]> Tue, 21 Apr 2009 15:31:36 GMT #SocPharm 1) Audience 2) Topics 3) Knowledge of existing SM tools 4) your cos SM owner (and succession plan) 5) your limits ]]> Tue, 21 Apr 2009 15:31:36 GMT 5. Ur limits ... internal and external #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:31:36 GMT @shwen Alos, will they report more non-serious AEs, currently completely under reported (2-4% only) #SocPharm ]]> Tue, 21 Apr 2009 15:31:36 GMT #SocPharm MP: 1.Ur Audience, 2.Ur topics, 3.Ur knowledge of exisiting SM tools, 4.Company's SM plan+succession plan, 5.Ur limits (int & ext) ]]> Tue, 21 Apr 2009 15:31:36 GMT @clifgold talking about MAeHC - only community that really "worked" - North Adams (one hosp); mandated single #EHR system #HCBos ]]> Tue, 21 Apr 2009 15:31:36 GMT RT @ambiernacki #HCBos. PHR adoption issue double ended;challenge is sufficient "data liquidity" for docs & pts,what it takes to get there ]]> Tue, 21 Apr 2009 15:32:24 GMT #SocPharm MP: Succession Plan - what happens to future of SM strategy if that "SM owner" goes away. Who is "voice" of SM Comms. ]]> Tue, 21 Apr 2009 15:32:24 GMT #SocPharm M. Parks - who owns social media? No matter who does, need a succession plan. But sounds like Parks is suggesting PR does. ]]> Tue, 21 Apr 2009 15:33:24 GMT ... docs in the community where it worked said - So what? Doesn't help pt care / operation of practice #HCBos ]]> Tue, 21 Apr 2009 15:33:24 GMT Must define the voice of SM within a company. Who is the go to person. If you outsource, you lose ur 'voice'. #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:33:24 GMT GREAT question. Who owns social media?? #SocPharm ]]> Tue, 21 Apr 2009 15:33:24 GMT #SocPharm MP: Authenticity n transparency is difficult if ur "SM voice" is run thru an agency. ]]> Tue, 21 Apr 2009 15:33:24 GMT Enjoying @doctor_v 's tweets from the sock farm. I mean the social media pharma summit. #SocPharm ]]> Tue, 21 Apr 2009 15:33:24 GMT Park doesn't recommend outsourcing SM for pharma companies #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:34:16 GMT #SocPharm No an advocate of having an agency manage Soc Media because it doesn't lend itself to transparency and credibility of pharma conv ]]> Tue, 21 Apr 2009 15:34:16 GMT #HCBos how do your measure usability success in the real world, not the lab? Think of nurses whispering at the NICU. ]]> Tue, 21 Apr 2009 15:34:16 GMT @Doctor_V Ghost voicing (twittering, writing, communicating) can be devastating to a company's reputation #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:34:16 GMT RT @Shwen #SocPharm Michael: 5 things pharma co's must consider b4 engaging in SM. ]]> Tue, 21 Apr 2009 15:34:16 GMT #SocPharm The only way you can be truly effective is to step back and understand your audience ]]> Tue, 21 Apr 2009 15:35:03 GMT @carlosrizo #HCBos #UX make your usability lab as much like your user's environment as possible ]]> Tue, 21 Apr 2009 15:35:03 GMT #SocPharm MP: Need better understanding of what we're striving 4 w/ SM. Need to take a step back n really know ur audience well b4 engaging. ]]> Tue, 21 Apr 2009 15:35:03 GMT RT @Shwen #SocPharm 1. Ur Audience 2. Ur Topics 3. Ur Knowledge of existing SM tools 4. Co's SM plan+succession plan 5. Ur Limits (int/ext) ]]> Tue, 21 Apr 2009 15:35:03 GMT You must FULLY understand your audience before jumping into social media #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:35:03 GMT @pitch360: Studing your audience is important and can take a lot of time: What is the niche, how will I add to content? #SocPharm ]]> Tue, 21 Apr 2009 15:35:03 GMT @clifgold merging his session into the current one - the problem is "a virulent syndemic" #HCBos ]]> Tue, 21 Apr 2009 15:35:52 GMT #SocPharm MP: What am I going to do to add to overall content in the blogosphere? Need to monitor blogs, chat rm's, SocNets, etc. ]]> Tue, 21 Apr 2009 15:35:53 GMT @drval I'm a little bummed. Everything here is EMR/PHR #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:35:53 GMT Isn't it ultimately the agency's role to create a strategy to use social media? ESP in #SocPharm that doesn't have the leading Knowledge? ]]> Tue, 21 Apr 2009 15:35:53 GMT #HCBos @williamcrawford is talking about points of failure in the ER and OR, especially with data capture. ]]> Tue, 21 Apr 2009 15:36:50 GMT @johnnywon Strategy development is critical. Believe the speaker is advocating execution responsibilities to the actual company #SocPharm ]]> Tue, 21 Apr 2009 15:36:50 GMT #SocPharm Monitor blogs, chat rooms, social networks, etc Need to develop strategies and policies regarding adverse event reporting . ]]> Tue, 21 Apr 2009 15:36:50 GMT @pitch360: RSS feeds do not equal monitoring the blogosphere - there is too much to monitor (blogs/chat/socnets) #SocPharm ]]> Tue, 21 Apr 2009 15:36:51 GMT As far as understanding ur audience - MONITOR before ever engaging, ID online leaders, engage in discussion #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:36:51 GMT RT @whydotpharma: will patients report more AEs online vs via phys? YES. Imagine a widget on ur site with direct link 2 FDA #SocPharm ]]> Tue, 21 Apr 2009 15:36:51 GMT Our problem: chronic disease, disengaged consumers and reactive care - can't reduce per capita cost w/o treating these 3 issues #HCBos ]]> Tue, 21 Apr 2009 15:37:41 GMT #SocPharm MP: Identify online leaders n engage in discussion w/ ur audinece B4 leading a discussion. Don't need blog to participate w/ them! ]]> Tue, 21 Apr 2009 15:37:42 GMT You don't need a blog to engage in conversation - but must be conservative #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:37:42 GMT #SocPharm Find people in your company authorized to speak to the public and ask them to engage with the audience before leading conversation ]]> Tue, 21 Apr 2009 15:37:42 GMT #SocPharm thanks to MP - "there is a thin line to walk if all you want to do is directly promote your product" ]]> Tue, 21 Apr 2009 15:38:27 GMT RT @Doctor_V: u must FULLY understand ur audience bfore jumping into social media #SocPharm #HCBos Seems like a universal principle. ]]> Tue, 21 Apr 2009 15:38:27 GMT I wonder if any of these pharma people are going to come to my discussion on MDs in Health 2.0?? #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:38:27 GMT RT @Doctor_V: You must FULLY understand your audience before jumping into social media #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:38:27 GMT http://www.patientslikeme.com/ is an excellent source for learning about the thoughts and needs of a specific health community #HCBos ]]> Tue, 21 Apr 2009 15:39:14 GMT @johnnywon I agree - agencies can & should facilitate strategy, just not represent the co's out in soc media - 'teach to fish' #SocPharm ]]> Tue, 21 Apr 2009 15:39:14 GMT @whydotpharma Great pt - did u see @patientslikeme now offers online AE reporting to FDA for MS comm: http://bit.ly/jdkp9? #SocPharm ]]> Tue, 21 Apr 2009 15:39:14 GMT Parks is discussing critical integration among divisions in large pharma co's. Using J&J as an example. #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:39:14 GMT #SocPharm Integration amongst areas v. important - budget constraints between marketing and PR put barriers between working together ]]> Tue, 21 Apr 2009 15:40:12 GMT RT @shwen: #SocPharm MP: Succession Plan? There is none. @Pitch360 can tell attest to that. See http://bit.ly/DRk6Y ]]> Tue, 21 Apr 2009 15:40:12 GMT #SocPharm social media can play a role in your marketing mix, but use it authentically and for the right reasons ]]> Tue, 21 Apr 2009 15:40:12 GMT HealthCamp Bosonn via "cover it live" shows all #HCBos tweets & lets anyone respond without clutting up tweet stream http://twurl.nl/7v628u ]]> Tue, 21 Apr 2009 15:41:06 GMT Is there value in having strictly a product blog - is there enough good content to sustain a blog?? #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:41:06 GMT #HCBos the session around EHR and UI is taking a turn for the interesting. Now moving on to devices and data entry problems. ]]> Tue, 21 Apr 2009 15:41:06 GMT Ken Fasman: Need evangelists to get disengaged consumers engaged, to reach tipping pt; how do we foster evangelists? #HCBos ]]> Tue, 21 Apr 2009 15:41:06 GMT @pharmaguy Re: Succession plan - I think that was part of the "lessons learned" through experience. #SocPharm ]]> Tue, 21 Apr 2009 15:42:07 GMT Who owns SM? See some thoughts at http://bit.ly/GrCNz RT @AnaTellez: GREAT question. Who owns social media?? #SocPharm ]]> Tue, 21 Apr 2009 15:42:07 GMT Need evangilists in the mkt to help get consumers on board in adopting PHRs, where do we find those evangilists? #HCBos ]]> Tue, 21 Apr 2009 15:42:07 GMT RT @Doctor_V As far as understanding ur audience - MONITOR before ever engaging, ID online leaders, engage in discussion #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:42:54 GMT Follow #HCBos tweets live at http://bit.ly/D9ARq and #SocPharm tweets live at http://bit.ly/kK7Jd ]]> Tue, 21 Apr 2009 15:42:55 GMT #SocPharm There is NO cookie cutter approach to SM framework. It's diff for every pharmaco. Starts w/ knowing ur audinece. ]]> Tue, 21 Apr 2009 15:42:55 GMT RT @NewHealthDialog: #SenFin - Glenn Hackbarth,MedPAC calls for change in pymt for primary care and focus on reducing hosp readm #HCBos ]]> Tue, 21 Apr 2009 15:42:55 GMT RT @Doctor_V As far as understanding ur audience - MONITOR before ever engaging, ID online leaders, engage in discussion #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:42:55 GMT Combined #HCBos + #SocPharm tweets at http://tinyurl.com/d5cvu2 ]]> Tue, 21 Apr 2009 15:43:47 GMT #SocPharm MP: We spend so much $ on mkt research b4 launching a drug. Why aren't we willing to that b4 engaging in SM? ]]> Tue, 21 Apr 2009 15:43:47 GMT So true. RT @shwen: #SocPharm There is NO cookie cutter approach to SM. It's diff for every pharmaco. Starts w/ knowing ur audience ]]> Tue, 21 Apr 2009 15:43:47 GMT There is not a "cookie cutter" approach for developing a soc media strategy. @johnnywon points out: no one sz fits all #SocPharm ]]> Tue, 21 Apr 2009 15:43:47 GMT @Doctor_V Re online conversations: We couldn't say it better ourselves. Love the notes #SocPharm #HCBos notes... keep 'em coming. ]]> Tue, 21 Apr 2009 15:43:47 GMT #HCBos #UI how can we make the insanely complicated specs for Healthcare simpler. ]]> Tue, 21 Apr 2009 15:43:47 GMT @shwen Succession plan. "not invented here" syndrome may prevent implementation unless supported at highest levels, no? #SocPharm ]]> Tue, 21 Apr 2009 15:43:47 GMT RT @Doctor_V: Understand ur audience - MONITOR before ever engaging, ID online leaders, engage in discussion #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:44:44 GMT #SocPharm MP: Not just understanding the tools, but also how and when is the right time to have the conversation. Using tools effectively! ]]> Tue, 21 Apr 2009 15:44:44 GMT Watching both #SocPharm and #HCBos courtesy of @tweetgrid. It's almost like being there. http://cli.gs/zqbD0p ]]> Tue, 21 Apr 2009 15:44:44 GMT @anitasamarth Agree. That was a Q from the floor ... #HCBos ]]> Tue, 21 Apr 2009 15:44:44 GMT #SocPharm Audience: Authenticity and Biz Success are not mutually exclusive! It's Trust and Transaction. Improve patient outcomes is goal! ]]> Tue, 21 Apr 2009 15:45:44 GMT @WendyBlackburn thanks for that link. The PR vs marketing vs customer service question is what we are struggling with #SocPharm ]]> Tue, 21 Apr 2009 15:46:40 GMT @miketempleton This is great -- thanks for sharing re: #HCBos #SocPharma. http://cli.gs/zqbD0p ]]> Tue, 21 Apr 2009 15:46:41 GMT RT @john_chilmark: "Need evangilists in mkt to help get consumers on board in adopting PHRs", #HCBos key adoption follows value - time or $ ]]> Tue, 21 Apr 2009 15:48:01 GMT @shwen And just because you have wonderful, new social media tools doesn't mean they are right for every brand and have to be used #SocPharm ]]> Tue, 21 Apr 2009 15:48:01 GMT @TedC Or maybe about blowing it open: Current discussion: if pts "self-disclose" they can potentially improve outcomes, get benefits #HCBos ]]> Tue, 21 Apr 2009 15:48:01 GMT Park - Don't limit your engagement to one product - content is just too limited and your regulatory risk goes up #SocPharm #HCBos ]]> Tue, 21 Apr 2009 15:48:01 GMT #SocPharm MParks lending to great discussion around knowing your audience and how your engagement with them adds value ]]> Tue, 21 Apr 2009 15:48:01 GMT #SocPharm MP: V. dangerous to just have a mktg blog that just talks abt ur product. Info is limited. Reg risk goes up. ]]> Tue, 21 Apr 2009 15:48:01 GMT Balsamiq is a great tool for creating design mockups http://is.gd/tFTz #HCBos ]]> Tue, 21 Apr 2009 15:48:01 GMT Balsamiq is a great tool for creating design mockups http://is.gd/tFTz #HCBos ]]> Tue, 21 Apr 2009 15:48:01 GMT RT @cerro: Combined #HCBos + #SocPharm tweets at http://tinyurl.com/d5cvu2 ]]> Tue, 21 Apr 2009 15:49:06 GMT Product blogs: limited content + higher regulatory risk ="stretching" for good content. Rather, build relationshings as a company #SocPharm ]]> Tue, 21 Apr 2009 15:49:06 GMT RT @healthythinker: BBC America/Harris poll:people trust providers 1st as health data stewards-think Mayo, PCPs as med and info homes #HCBos ]]> Tue, 21 Apr 2009 15:49:06 GMT #HCBos PHR facebook generation/early adopters = chronic disease population ]]> Tue, 21 Apr 2009 15:49:06 GMT Why is user experience broken? 1 reason tis there is difference between the tools used to design & available underlying assets #HCBos ]]> Tue, 21 Apr 2009 15:49:06 GMT RT @shelisrael: Pharmas don't need to spend lots of money to join SM. But they would be wise to come in listening, not talking. #SocPharm ]]> Tue, 21 Apr 2009 15:49:06 GMT #HCBos #UI IA review is extremely valuable. Start with information and interaction design. ]]> Tue, 21 Apr 2009 15:49:06 GMT Provide a holistic view in soc med, not just product pitch. Good point - discuss corp, therapeutic area, etc. #SocPharm ]]> Tue, 21 Apr 2009 15:49:06 GMT #SocPharm You have to talk about the bad along with the good, even if you don't want to. Thats the gospel of transparency. ]]> Tue, 21 Apr 2009 15:49:06 GMT #SocPharm MP: Talk abt company as whole n build relationship/trust by giving a holistic view - Corp, Product, Disease, Therapeutic Class ]]> Tue, 21 Apr 2009 15:50:18 GMT @adamcohen @Stuartcfoster thanx guys, I think we all want to hear more strategy. & disclosure: I'm a strategist at an ad agency #SocPharm ]]> Tue, 21 Apr 2009 15:50:18 GMT YES! RT @shelisrael: @shwen Pharmas don't need to spend lots of money to join SM. But they would be wise to come in listening, not talking. ]]> Tue, 21 Apr 2009 15:51:17 GMT Broaden Pharma blog content, include Corp, product, & therapeutic class - Michael Parks #SocPharm ]]> Tue, 21 Apr 2009 15:51:17 GMT #SocPharm Audience: A lot of ppl don't start because participation creates expectations. Once u start, u can't stop. ]]> Tue, 21 Apr 2009 15:51:17 GMT #HCBos #UX testing is always the first component to get cut from the development budget. (if you even have a budget) ]]> Tue, 21 Apr 2009 15:51:17 GMT RT @TrialX: #HCBos PHR facebook generation/early adopters = chronic disease population ]]> Tue, 21 Apr 2009 15:52:21 GMT @eiobri Totally agree, Eileen. Need to watchout for shiny object syndrome :-) #SocPharm ]]> Tue, 21 Apr 2009 15:52:21 GMT @clifgold - providers (like Partners) are experimenting on #PHR etc with their own employees bcs payors aren't engaging #HCBos ]]> Tue, 21 Apr 2009 15:52:21 GMT Good point RT @shwen: #SocPharm MP: We spend so much $ on mkt research b4 launching a drug. Why aren't we willing to that b4 engaging in SM? ]]> Tue, 21 Apr 2009 15:52:21 GMT RT @WilliamCrawford: #HCBos #UI IA review is extremely valuable. Start with information and interaction design. ]]> Tue, 21 Apr 2009 15:52:21 GMT "if we start this we may never be able to stop it!" Re social media blogs and expectations for pharma companys #SocPharm ]]> Tue, 21 Apr 2009 15:53:17 GMT #SocPharm audience describing @zefrank 's year long daily video blog ]]> Tue, 21 Apr 2009 15:53:18 GMT Audience: Participation raises expectation. Plan to continue. Temporary involvement in SM brings bad reactionl. #SocPharm ]]> Tue, 21 Apr 2009 15:53:18 GMT "Not maintaining a blog that U commit 2 srt cn create more bad press than anything U might say on that blog" - Ex: Alli blog #SocPharm # ... ]]> Tue, 21 Apr 2009 15:53:18 GMT @Marcus_Andrews That is a key point, pharma needs to be in this for the long haul. #SocPharm ]]> Tue, 21 Apr 2009 15:53:18 GMT #HCBos What do you do about the 60 year olds who are afraid of technology and just don't want to touch it. The $600b question. ]]> Tue, 21 Apr 2009 15:54:19 GMT Me too! RT @drval Enjoying @doctor_v 's tweets from the sock farm. I mean the social media pharma summit. #SocPharm ]]> Tue, 21 Apr 2009 15:54:19 GMT RT @swoodruff: Audience: Participation raises expectation. Plan to continue. Temporary involvement in SM brings bad reactionl. #SocPharm ]]> Tue, 21 Apr 2009 15:55:21 GMT A long term plan and succession plan is needed - otherwise exec sponsor & other turnover can thwart soc med efforts #SocPharm ]]> Tue, 21 Apr 2009 15:55:21 GMT Keep thinking about "transparency to whom". Research can help define the personas and their needs. #SocPharm ]]> Tue, 21 Apr 2009 15:55:21 GMT @WilliamCrawford "What do you do about the 60 year olds who are afraid of technology...?" I resemble that remark! #HCBos ]]> Tue, 21 Apr 2009 15:56:28 GMT Excellent point by @stuartcfoster: social media effort is like a faucet - once on, expected to stay on/available even if means chg #SocPharm ]]> Tue, 21 Apr 2009 15:56:28 GMT ? Adoption model for #PHRs - could be like development of ATM network in banking - initial distrust, growing use as needed #HCBos ]]> Tue, 21 Apr 2009 15:56:28 GMT #HCBos Facetime positively correlated with outcomes. Brian Clancy is asking how we can start to gather metrics about this. ]]> Tue, 21 Apr 2009 15:57:46 GMT RT @swoodruff: Audience: Participation raises expectation. Plan to continue. Temporary involvement in SM brings bad reactionl. #SocPharm ]]> Tue, 21 Apr 2009 15:58:43 GMT @mleis @adamcohen It's a simple model: social media is marketing to promote product or support brand #SocPharm ]]> Tue, 21 Apr 2009 15:58:43 GMT @eiobri maybe in a big idea sense, but I don't think this should be a boundry for a pre-set experiment for a brand. #SocPharm ]]> Tue, 21 Apr 2009 15:58:43 GMT #HCBos great healthcare design metric: "Door to Doc" time. Also think about "door to meaningful interaction" time. ]]> Tue, 21 Apr 2009 15:58:43 GMT RT @WilliamCrawford: #HCBos Facetime positively correlated w/outcomes. Brian Clancy is asking how we can start to gather metrics about this. ]]> Tue, 21 Apr 2009 16:00:57 GMT Long-term involvement in SM should not be an issue once the mindset of marketers switches from campaign to customer engagement. #SocPharm ]]> Tue, 21 Apr 2009 16:00:57 GMT @adamcohen @mleis it's convincing people that your social media strategy will work is what's hard. We're all pros remember? #SocPharm ]]> Tue, 21 Apr 2009 16:00:57 GMT @healthblawg stand alone PHR's dead w/out clinical data , data is first step. knowledge to wisdom critical piece - behavior change #HCBos ]]> Tue, 21 Apr 2009 16:00:57 GMT I need a Mac video adapter plug. Anyone at #SocPharm #HCBos have one I can use for the 2 pm session? If so, send me a DM ]]> Tue, 21 Apr 2009 16:00:57 GMT #SocPharm I think rule #1 in SM is identifying the patient unmet needs, and can SM tactics help to address them and support brand goals? ]]> Tue, 21 Apr 2009 16:00:57 GMT #SocPharm audience comment - betware of a vocal, disfunctional minority vs. a real online conversation ]]> Tue, 21 Apr 2009 16:00:57 GMT @Marcus_Andrews Good point, and we can't lump all "social media" tools in 1 big category. #SocPharm ]]> Tue, 21 Apr 2009 16:02:07 GMT RT @shwen: Link to @fardj's webinar and whitepaper on Achieving Openess in Pharma: http://bit.ly/SleFV #SocPharm ]]> Tue, 21 Apr 2009 16:02:07 GMT #HCBos US health system's virulent syndemic: chronic diseases; disengaged consumers; reactive care - http://bkite.com/06HwT ]]> Tue, 21 Apr 2009 16:03:10 GMT @kristinkeller It's always important to ask -- how are we bringing value to the patient/HCP? #SocPharm ]]> Tue, 21 Apr 2009 16:03:10 GMT @ekivemark - How to incent ppl to adopt #PHRs - plans nd to support mult platforms and give $ to members who share more data w plan #HCBos ]]> Tue, 21 Apr 2009 16:03:10 GMT Incentivize PHR Adoption: Health plans can push consumers for self health management, high deductibles #HCBos ]]> Tue, 21 Apr 2009 16:04:10 GMT @msmamet True. But make damn sure you at least engage on a surface level. Break off if it is just wasteful though. #SocPharm ]]> Tue, 21 Apr 2009 16:04:10 GMT #SocPharm MP: Next steps... All audineces clearly defined/studied, Know exactly what u will/will not talk abt, SM tools ID'ed n w/ experienc ]]> Tue, 21 Apr 2009 16:04:10 GMT Great point RT @eiobri: @kristinkeller It's always important to ask -- how are we bringing value to the patient/HCP? #SocPharm ]]> Tue, 21 Apr 2009 16:04:10 GMT #SocPharm MP: Need an intergrated approach to SM strat - look at all MarComm plans. Estab policies 4: SM monitoring, engagement, AE reportin ]]> Tue, 21 Apr 2009 16:04:10 GMT #HCBos #UI ...and it all comes down to physician reimbursement. You need to find a way to pay docs for a better patient experience. ]]> Tue, 21 Apr 2009 16:05:11 GMT Need clear and comprehensive SM policies for interacting on-line. Will actually speed ability to respond. #SocPharm ]]> Tue, 21 Apr 2009 16:06:22 GMT #SocPharm MP: Estab a multifunctional team 2 frequently assess SM progress, metrics, and policies - Ability 2 respond in any situation. ]]> Tue, 21 Apr 2009 16:06:22 GMT Policies will determine the speed by which u can respond via SM. Need policy for monitoring, engagement and adverse events #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:06:22 GMT talking about negative and positive incentives: smokers taxed for smoking or smokers being paid NOT to smoke. Fascinating #HCBos ]]> Tue, 21 Apr 2009 16:06:22 GMT #PHR adoption incentives must be finely tuned #HCBos ]]> Tue, 21 Apr 2009 16:07:31 GMT #SocPharm MP: 'Area of receptivity' w/ audience goes up exponentially when u r transparent n they learn more abt u; not just mktg message. ]]> Tue, 21 Apr 2009 16:07:31 GMT #HCBos. What is the net xollective knowledge on getting both positive and negative incentives that work in managing chronic care ]]> Tue, 21 Apr 2009 16:08:34 GMT @johnnywon @mleis agree on convincing people soc media strategy will work, & with approach to embed peeps to lead/consult/train #SocPharm ]]> Tue, 21 Apr 2009 16:09:51 GMT @johnnywon @mleis especially when agencies can accelerate research, understanding customer & developing insight #SocPharm ]]> Tue, 21 Apr 2009 16:09:51 GMT I just asked, "where is the @scottmonty of pharma or healthcare" Lots of headscratching and looking at the floor. #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:09:51 GMT I'm feeling that the pharma marketers & PR folks at #SocPharm know the importance of online video to authenticity & transparency ]]> Tue, 21 Apr 2009 16:11:07 GMT Thanks, Michael Parks. "No reason not to do this (pharma involvement in social media) today." FDA silence notwithstanding. #SocPharm ]]> Tue, 21 Apr 2009 16:11:07 GMT It's unclear what the FDA thinks about SM #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:12:36 GMT RT @Doctor_V just asked, "where is the @scottmonty of pharma/healthcare" Lots of headscratching and looking at the floor #SocPharm [agree!] ]]> Tue, 21 Apr 2009 16:12:36 GMT Q: Who's going to drive this? A: S/he who pays (ultimate payor) #HCBos ]]> Tue, 21 Apr 2009 16:12:36 GMT #HCBos "a virulent syndemic" - Chronic Disease, Disengaged Consumers, Reactive Care. Fixing three things at once. ]]> Tue, 21 Apr 2009 16:12:36 GMT I highly recommend Radian 6, a few Google Alerts for your brad and Google Reader feeds for your monitoring needs #SocPharm ]]> Tue, 21 Apr 2009 16:12:36 GMT @adamcohen Hahahahahaha. What about the @GaryV of pharma? #SocPharm ]]> Tue, 21 Apr 2009 16:12:36 GMT #SocPharm Need to be flexible in terms of outcomes ]]> Tue, 21 Apr 2009 16:12:36 GMT #SocPharm Audience: What metrics do u use to measure trust vs. transaction? // Great question! ]]> Tue, 21 Apr 2009 16:12:36 GMT @adamcohen @garyVee * #SocPharm ]]> Tue, 21 Apr 2009 16:12:36 GMT RT @swoodruff: Need clear and comprehensive SM policies for interacting on-line. Will actually speed ability to respond. #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @Stuartcfoster I can only imagine the @garyvee of Pharma: "This inhibits tumor growth - with THUNDER" #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @adamcohen Don't forget that @ScottMonty came from BioPharma/Healthcare b4 auto industry. #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT #SocPharm Social Med represents an opportunity for service enhancement, responsiveness. Great point by someone in the audience. ]]> Tue, 21 Apr 2009 16:15:30 GMT @WilliamCrawford Tell the source that 60 is the new 40 as far as Internet goes! #HCBos ]]> Tue, 21 Apr 2009 16:15:30 GMT @clifgold - I don't care if you have a #PHR or #EHR - Real Q: What are technologies that will make a difference? #HCBos ]]> Tue, 21 Apr 2009 16:15:30 GMT I'm feeling the pain that pharma PR & marketers endure to engage in online social discussions & maintain legal/reg compliance #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @adamcohen Sorry - we can't have @garyvee style Thundercruise due to perception of spending - LOL! #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @shwen good point - and @scottmonty left pharma too ;) [with an agency stop in between] #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT @adamcohen @johnnywon Yep - the tough part is convincing ppl to spend on what amounts to creating channels + campaigns #SocPharm ]]> Tue, 21 Apr 2009 16:15:30 GMT RT @shwen: @adamcohen Don't forget that @ScottMonty came from BioPharma/Healthcare b4 auto industry. #SocPharm ]]> Tue, 21 Apr 2009 16:17:37 GMT at an unconference the schedule wall is flexible and a gathering point - http://mobypicture.com/?gby448 ]]> Tue, 21 Apr 2009 16:17:37 GMT RT @adamcohen: @Stuartcfoster I can only imagine the @garyvee of Pharma: "This inhibits tumor growth - with THUNDER" #SocPharm ]]> Tue, 21 Apr 2009 16:17:37 GMT RT @WilliamCrawford: #HCBos - Chronic Disease, Disengaged Consumers, Reactive Care. " I don't believe consumers are disengaged" ]]> Tue, 21 Apr 2009 16:17:37 GMT #HCBos "HIT" -> "Health Improvement Technology". Collaborative technologies rather than information technologies. Absolutely. ]]> Tue, 21 Apr 2009 16:17:37 GMT @clifgold - currency of hew health economy - "information is a process feed" - lets talk about #HIT where I = improvement #HCBos ]]> Tue, 21 Apr 2009 16:17:37 GMT @ScottMonty Heh heh... he chimes in. We're talkin abt u here in ur home town. Wondering where the YOU for pharma is :-). #SocPharm. ]]> Tue, 21 Apr 2009 16:17:37 GMT Special section in The Economist about technology and health care including Health 2.0/Social Media: http://tinyurl.com/coqj5n. #SocPharm ]]> Tue, 21 Apr 2009 16:20:01 GMT #SocPharm OK, next up is John Murray from GoodReprintPractices.com. Used to work with Michael Parks on CNTO regs. ]]> Tue, 21 Apr 2009 16:20:01 GMT Collaborate team process and health care improvement...#HCBos ]]> Tue, 21 Apr 2009 16:20:01 GMT @ekivemark - GOOG didn't collect the internet & put it in 1 place ; #EHR #PHR needs to pull in feeds similarly #HCBos ]]> Tue, 21 Apr 2009 16:20:01 GMT information technologies. Absolutely. 2/2 #HCBos ]]> Tue, 21 Apr 2009 16:20:02 GMT RT @WilliamCrawford #HCBos "HIT" -> "Health Improvement Technology". Collaborative technologies rather than 1/2 ]]> Tue, 21 Apr 2009 16:20:02 GMT #SocPharm John's talk is titled "If u build it , they will come (and criticize it) - becoming a catalyst for reg change..." ]]> Tue, 21 Apr 2009 16:20:02 GMT 1 - "plumbing" issue, 2 - avoid info overload, 3 - what do we do with it? ... 1- "Medical Dial Tone" #HCBos ]]> Tue, 21 Apr 2009 16:20:02 GMT "medical dial-tone" as a concept #HCBos How to connect, collaborate more? ]]> Tue, 21 Apr 2009 16:21:29 GMT @msmamet that's the point isn't it? Is it worth the pain to engage in all discussions? Which ones are worth our finite time? #SocPharm ]]> Tue, 21 Apr 2009 16:21:29 GMT RT @clifgold - currency of hew health economy - "information is a process feed" - lets talk about #HIT where I = improvement #HCBos ]]> Tue, 21 Apr 2009 16:22:42 GMT If you are interested in Social Media and how it can help Healthcare, follow the #SocPharm tag today for the event happening in Boston. ]]> Tue, 21 Apr 2009 16:22:43 GMT I agree, this is the holy grail RT @zelliott: #SocPharm Social Med represents an opportunity for service enhancement, responsiveness. ]]> Tue, 21 Apr 2009 16:22:43 GMT At #HCBos - switched sessions and now hearing a discussion about how to create collaborative team processes, e.g. for referrals ]]> Tue, 21 Apr 2009 16:22:43 GMT #SocPharm JM: Even when u do everything "right" for an SM strat, it is still extremely laborious for legal/reg group. ]]> Tue, 21 Apr 2009 16:22:43 GMT Just now landed in Boston- whew! ]]> Tue, 21 Apr 2009 16:22:43 GMT #HCBos the collective wisdom at this conference is phenomenal. Is it the 1st time these folks find a common venue? ]]> Tue, 21 Apr 2009 16:24:04 GMT There seems to be some belief that SM in pharma would be different from SM in auto industry. Not sure I agree #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:24:04 GMT JMurray "Even when you do everything right it can be extremely laborious for the Regulatory group." #SocPharm ]]> Tue, 21 Apr 2009 16:24:04 GMT @Doctor_V Those who take the lead steering Social media in medical/pharma, have a great responsibility to be truly consumer-centric #HCBos ]]> Tue, 21 Apr 2009 16:24:04 GMT American Well - starting to show results for the Blues plan in HI; Aetna "activehealth" sys #HCBos - real value for collaborative work ]]> Tue, 21 Apr 2009 16:25:45 GMT What are you seeking from FDA? Clarification, or Change? Interesting question #SocPharm ]]> Tue, 21 Apr 2009 16:25:45 GMT #SocPharm JM: What r we seeking from FDA? Clarification OR Change? ]]> Tue, 21 Apr 2009 16:25:45 GMT RT @Doctor_V: Seems to be some belief that SM in pharma would be diff from SM in auto indstry Not sure I agree #SocPharm #HCBos // I'm w you ]]> Tue, 21 Apr 2009 16:25:45 GMT @shwen I think this underscores the need for corp pr, branded & unbranded strategies 4 #SocPharm multi tier and angles. This talk nails it ]]> Tue, 21 Apr 2009 16:25:45 GMT RT @socialmediaclub: If you are interested in Social Media / Healthcare, follow the #SocPharm tag today for the event in Boston. ]]> Tue, 21 Apr 2009 16:25:45 GMT @johnnywon to @stuartcfoster 's point - dialogue about your brand happens if you participate or not. Usually better to be involved #SocPharm ]]> Tue, 21 Apr 2009 16:25:45 GMT RT @healthblawg @ekivemark - GOOG didn't collect the internet & put it in 1 place ; #EHR #PHR needs to pull in feeds similarly #HCBos ]]> Tue, 21 Apr 2009 16:26:52 GMT #SocPharm tweeters - thank you from we who aren't with you (and/or stuck at airports) wishing we WERE with you f2f! Appreciate your notes! ]]> Tue, 21 Apr 2009 16:26:52 GMT RT @Doctor_V Those who take the lead steering Social media in medical/pharma have to be truly consumer-centric #HCBos ]]> Tue, 21 Apr 2009 16:26:52 GMT @shwen I'm busy at Ford. ;-) #SocPharm ]]> Tue, 21 Apr 2009 16:26:52 GMT Broadcasting live now! See me at http://tinyurl.com/c4c94j not sure how good sound will be. Large room ]]> Tue, 21 Apr 2009 16:26:52 GMT RT @swoodruff: What are you seeking from FDA? Clarification, or Change? #SocPharm ans: Clarification of the changes that are coming! ]]> Tue, 21 Apr 2009 16:26:52 GMT http://twitpic.com/3psy1 - Following #SocPharm #health2con ]]> Tue, 21 Apr 2009 16:26:52 GMT Broadcasting live now! See me at http://tinyurl.com/c4c94j not sure how good sound will be. Large room #HCBos ]]> Tue, 21 Apr 2009 16:26:52 GMT RT @socialmediaclub: If you're interested in Social Media and how it can help Healthcare, follow the #SocPharm tag today 4 event in Boston. ]]> Tue, 21 Apr 2009 16:26:52 GMT #HCBos Question: How many people can call their physician right now? Two or three hands. More can email-but how long for a response? ]]> Tue, 21 Apr 2009 16:26:52 GMT #HCBos does it take a CIO or an economist to solve healthcare IT issues? Incentives are such a huge issue. ]]> Tue, 21 Apr 2009 16:27:52 GMT @IxCat Cool! Glad u r following - hope u r finding it interesting. #SocPharm #health2con ]]> Tue, 21 Apr 2009 16:27:52 GMT Understanding data could be collab process btween providers n patients. If so, we think Health literacy principles are key! #HCBos ]]> Tue, 21 Apr 2009 16:27:52 GMT @carlosrizo - let's not delude ourselves - can we contact our MDs via email or even telephone today (few hands raised) #HCBos ]]> Tue, 21 Apr 2009 16:27:52 GMT Wondering if all the non-healthcare friends following me on Twitter will stop following because of all the #HCBos tweets. ]]> Tue, 21 Apr 2009 16:27:52 GMT #SocPharm JM: "are we seeking clarification or change from FDA? Very different." great question... ]]> Tue, 21 Apr 2009 16:28:52 GMT Ease of communication is vital for healthcare. How many of you can reach your doctor and get a quick response? #HCBos ]]> Tue, 21 Apr 2009 16:28:52 GMT is SocMed "healing" ? #HCBos ]]> Tue, 21 Apr 2009 16:28:52 GMT @adamcohen the compliance is similar to fin svcs. #SocPharm ]]> Tue, 21 Apr 2009 16:28:52 GMT @john_chilmark I think you'll find no shortage of evangelists in the nonprofit world, esp. with the huge rise in e-advocacy. #HCBos ]]> Tue, 21 Apr 2009 16:28:52 GMT #SocPharm JM: If seeking change, why wuld any regulator be receptive to new mktg idea if they believe products r being over mkt'ed already? ]]> Tue, 21 Apr 2009 16:29:55 GMT "why would any regulator be receptive to a new highly innovative mktg idea for products believed to be over-marketed to start?" #SocPharm ]]> Tue, 21 Apr 2009 16:29:55 GMT RT @TrialX #HCBos PHR FB generation/early adopters = chronic disease population [unfortunately true--this group=lousy food/exercise habits!] ]]> Tue, 21 Apr 2009 16:29:55 GMT R SM tools constructed with empathy for the patient in mind? Complling ... asked by @christinekraft #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:29:56 GMT #HCBos look at "moments of collaboration" to engage the patient/consumer. ]]> Tue, 21 Apr 2009 16:29:56 GMT #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 16:29:56 GMT RT @socialmediaclub: If you are interested in Social Media and Healthcare, follow the #SocPharm tag today for the event happening in Boston. ]]> Tue, 21 Apr 2009 16:30:47 GMT #HCBos At Health Camp Boston, I'm simultaneously in a lecture and reading tweets re conf using search on Tweetie... - http://bkite.com/06HzM ]]> Tue, 21 Apr 2009 16:30:47 GMT @ScottMonty Haha...I'm sure u've got ur hands full there! Just don't mind ur ears burning as we talk abt u here ;-) #SocPharm ]]> Tue, 21 Apr 2009 16:30:47 GMT This is the elephant in the room RT @guidodavidzon: #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 16:31:35 GMT Kind if wish I was at #HCBos, but I've got patients to tend to. ]]> Tue, 21 Apr 2009 16:31:35 GMT RT @Doctor_V: This is the elephant in the room: @guidodavidzon: #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 16:31:35 GMT Great point: need to incorporate empathy 2 engage patients w each of these new tools. Engaging patients is SO important for wellness #HCBos ]]> Tue, 21 Apr 2009 16:31:35 GMT RT @Doctor_V: This is the elephant in the room RT @guidodavidzon: #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 16:32:28 GMT @healthblawg there are little incentives for good communication and that may impair the adoption of existing and new tools #HCBos ]]> Tue, 21 Apr 2009 16:32:28 GMT @healthblawg social media is community and I think THAT is the healing component. Having someone to encourage you does wonders #HCBos ]]> Tue, 21 Apr 2009 16:32:28 GMT "Why is Social Media Marketing ok and regulators should be receptive?" patient education, engagement and usage education #SocPharm ]]> Tue, 21 Apr 2009 16:32:28 GMT Q: What is the outcome we're looking for? Engaged pts? Improved healthcare outcomes? #HCBos ]]> Tue, 21 Apr 2009 16:32:28 GMT RT @katemgilbert: Ease of communication is vital for healthcare. How many of you can reach your doctor and get a quick response? #HCBos ]]> Tue, 21 Apr 2009 16:32:28 GMT Kind of wish I was at #HCBos, but I've got patients to tend to. ]]> Tue, 21 Apr 2009 16:32:28 GMT #HCBos With an incentive in place, I'm sure physicians would be happy to see half of the patients and answer some e-mails from their desks. ]]> Tue, 21 Apr 2009 16:33:13 GMT #HCBos. We need incentives that support participatory medicine as a constructive dialogue that allow for task and labor shifting ]]> Tue, 21 Apr 2009 16:33:13 GMT Discussions are civil but lively at #SocPharm. People from various stakeholder camps are quite thoughtful. #SocPharm ]]> Tue, 21 Apr 2009 16:34:04 GMT @yasserdahab Hope you're engaging with them transparently #HCBos ]]> Tue, 21 Apr 2009 16:34:04 GMT @zelliott #SocPharm But is pharma ready for social media and have the people? In addition they are on risk adverse now ]]> Tue, 21 Apr 2009 16:34:57 GMT #SocPharm http://tinyurl.com/c4gn42 ]]> Tue, 21 Apr 2009 16:34:57 GMT Discussion now about whether social media can: make drug safety more predictable, make drugs safer/more effective/affordable. #SocPharm ]]> Tue, 21 Apr 2009 16:34:57 GMT #SocPharm Audience: If ur goal is truly pat ed, safe/effective use, etc. can we not do that under current regs? Do we really need change? ]]> Tue, 21 Apr 2009 16:35:59 GMT RT @guidodavidzon: #HCBos With incentive in place, I'm sure physicians would be happy to see half the pts and answer some e-mails // Yes ]]> Tue, 21 Apr 2009 16:35:59 GMT #HCBos now we're getting into ePatient Dave's Google Health data experience. New session: what do we do about bad data? ]]> Tue, 21 Apr 2009 16:35:59 GMT @healthblawg I would say engaged n informed pts that follow up on their own w ACTIONABLE information leading to culture of wellness #HCBos ]]> Tue, 21 Apr 2009 16:35:59 GMT @adamcohen I think the potential is there. Lowers barrier for entry. #SocPharm ]]> Tue, 21 Apr 2009 16:35:59 GMT @msmamet and in pharma, if your brand is a drug then your restricted by what you can and cannot say. Fairclaims points #SocPharm ]]> Tue, 21 Apr 2009 16:35:59 GMT If you want to view HealthCamp Boston live: http://tinyurl.com/c4c94j - thanks @ekivemark #HCBos ]]> Tue, 21 Apr 2009 16:35:59 GMT It would be fun to have an FDA-equivalent for claims by politicians. With the ability to levy fines. Hoo-boy! #SocPharm ]]> Tue, 21 Apr 2009 16:35:59 GMT I was just told by @christinekraft that I don't look like my avatar. Not sure if that's good or bad #HCBos ]]> Tue, 21 Apr 2009 16:35:59 GMT Email question from UK for John Murray - Any comments on John Mack's appeal for an FDA public hearing on pharma + social media? #SocPharm ]]> Tue, 21 Apr 2009 16:36:45 GMT #HCBos @john_chilmark is now telling @epatientdave's story. about moving data from Beth Israel to GoogleHealth. ]]> Tue, 21 Apr 2009 16:36:45 GMT is there such a thing as 'bad' data? Talking about @epatientdave's experience on the media #HCBos ]]> Tue, 21 Apr 2009 16:36:45 GMT Broadcasting live now! See me at http://tinyurl.com/c4c94j not sure how good sound will be. John Moore speaking #HCBos ]]> Tue, 21 Apr 2009 16:36:46 GMT #HCBos The word @john_chilmark's looking for to describe the results begins with "cluster". ]]> Tue, 21 Apr 2009 16:39:31 GMT #HCBos learning about twitter, barcamp, and social media - volunteering at front desk at health camp boston. ]]> Tue, 21 Apr 2009 16:39:31 GMT @rdjfraser @TrishaTorrey How is "One Patient, One Record" in #toronto. We're talking about similar issues at #HCBos ]]> Tue, 21 Apr 2009 16:39:31 GMT #SocPharm Harrell - the more a product is differentiated, the more they can take a strong position on the "we're concerned about outcomes" ]]> Tue, 21 Apr 2009 16:39:31 GMT RT @ekivemark: Broadcasting live now! See me at http://tinyurl.com/c4c94j not sure how good sound will be. John Moore speaking #HCBos ]]> Tue, 21 Apr 2009 16:39:42 GMT Tue, 21 Apr 2009 16:40:22 GMT tough travel day, working my way to Boston for #HCBos ]]> Tue, 21 Apr 2009 16:40:23 GMT Any thoughts on how FDA social media guidelines can affect regulating bodies in UK/ EU? #SocPharm ]]> Tue, 21 Apr 2009 16:41:10 GMT Also who is participating in convo. @johnnywon: @msmamet if your brand is a drug then your restricted by what you cansay. #SocPharm ]]> Tue, 21 Apr 2009 16:41:10 GMT RT @cerro: Email question for John Murray - Any comments on John Mack's appeal for an FDA public hearing on pharma + social media? #SocPharm ]]> Tue, 21 Apr 2009 16:41:10 GMT #SocPharm Audience: We have the ability to educate patients now, but we regs get in the way of a more authentic comms/relationship via SM. ]]> Tue, 21 Apr 2009 16:41:59 GMT I'm gettin' nastygrams suggesting that my question about reimbursement for social engagement reflects not wanting to communicate #HCBos ]]> Tue, 21 Apr 2009 16:42:48 GMT RT @AnaTellez @healthblawg I would say engaged pts that follow up on ACTIONABLE information leading to culture of wellness #HCBos #prevwell ]]> Tue, 21 Apr 2009 16:42:48 GMT #HCBos Docs use their Own EMR plus data they take from patient in interview. Taking from other sources is a BIG change. ]]> Tue, 21 Apr 2009 16:42:48 GMT You can have authentic patient experiences, they just tend to get regulated by your internal legal team #SocPharm ]]> Tue, 21 Apr 2009 16:43:37 GMT #HCBos Should we insist on Author information being included in CCR to allow some assessment of validity/authenticity/professionalism ]]> Tue, 21 Apr 2009 16:44:32 GMT #SocPharm JM: Be careful what u wish 4 - if we have a public appeal (re: @pharmaguy) w/ FDA+SM we need to step up n participate. ]]> Tue, 21 Apr 2009 16:44:32 GMT everyone seems to be talking about lack of incentives...without a viable business model then all HC data will remain disconnected #HCBos ]]> Tue, 21 Apr 2009 16:44:32 GMT #SocPharm I think I want clarification on what the changes will be. ]]> Tue, 21 Apr 2009 16:45:33 GMT RT @healthythinker: #SocPharm tweeters - thank you from we who aren't with you (and/or stuck at airports) wishing we WERE with you f2f! ]]> Tue, 21 Apr 2009 16:45:33 GMT RT @shwen: #SocPharm JM: Be careful what u wish 4 - NOT a public appeal for FDA to act, a public HEARING BEFORE they act! ]]> Tue, 21 Apr 2009 16:45:33 GMT #HCBos @john_chilmark HIMSS 70% of Docs concerned with taking data from PHRs due to liability issues. ]]> Tue, 21 Apr 2009 16:45:33 GMT #HCBos Great point: need to differentiate between primary data (Xrays, MRI, etc) and physician data when passing data through CCR. ]]> Tue, 21 Apr 2009 16:45:34 GMT #HCBos What sources of personal health data are useful and respected by docs? ]]> Tue, 21 Apr 2009 16:46:35 GMT How do we prove as marketers that social media is not a way to out smart the public? #SocPharm ]]> Tue, 21 Apr 2009 16:46:35 GMT AMA survey says 74% of docs very concerned about "unsigned" data entered into #PHRs @john_chilmark - worried abt being overwhelmed #HCBos ]]> Tue, 21 Apr 2009 16:46:35 GMT RT @ekivemark: #HCBos @john_chilmark HIMSS 70% of Docs concerned with taking data from PHRs due to liability issues. ]]> Tue, 21 Apr 2009 16:46:35 GMT @lucianotourn Check www.medincentive.com for a very interesting business model on incentives (no competing interests) #HCBos ]]> Tue, 21 Apr 2009 16:46:35 GMT RT @jenmccabegorman In cab- Create new class of cPR DRG ICD umm 11 codes to pay docs for eHealth mHealth encounters please share! #HCBos ]]> Tue, 21 Apr 2009 16:46:35 GMT Over 500 tweets from #SocPharm and #HCBos today at HealthCampBoston + SocialPharmer ]]> Tue, 21 Apr 2009 16:46:35 GMT This is an awesome talk, I don't entirely agree but everyone should think about #SocPharm I want some clarity not more rules ]]> Tue, 21 Apr 2009 16:46:36 GMT @JNJComm Thx Marc - really wish u were here - ur name was brought up a few times. Ears burning? #SocPharm ]]> Tue, 21 Apr 2009 16:47:29 GMT RT @cerro: Over 500 tweets from #SocPharm and #HCBos today at HealthCampBoston + SocialPharmer ]]> Tue, 21 Apr 2009 16:47:29 GMT @healthblawg Wondering if physicians trust the data provided by patients or collected by their mobile devices passively #ODL #HCBos ]]> Tue, 21 Apr 2009 16:47:29 GMT Following the #SocPharm talk with avid interest.... A very tricky topic to tackle. ]]> Tue, 21 Apr 2009 16:48:38 GMT Do new media strategies 'outsmart' health consumers? #HCBos ]]> Tue, 21 Apr 2009 16:48:38 GMT HealthCamp ALERT @jenmccabegorman is in a cab & headed ths way at top speed. Itchin' 2 get in on reimbursement issue w/ email/sm #HCBos ]]> Tue, 21 Apr 2009 16:49:56 GMT over 120 folks here for #HCBos and #SocPharm in Cambridge (close to Boston) today ]]> Tue, 21 Apr 2009 16:49:56 GMT RT @shwen: #SocPharm JM: Be careful what u wish 4 - if we have a public appeal (re: @pharmaguy) w/FDA+SM we need to step up n participate ]]> Tue, 21 Apr 2009 16:49:56 GMT If FDA has done a poor job of policing conventional drug mktg, it will take forever for regulatory to come round to soc media #SocPharm ]]> Tue, 21 Apr 2009 16:49:56 GMT RT @socialmediaclub: If ur interested in SMedia & how it can help Healthcare, follow the #SocPharm tag today 4 the event happening in Boston ]]> Tue, 21 Apr 2009 16:49:56 GMT @carlosrizo #HCBos ... Well we trust patients when we take their history in our office ]]> Tue, 21 Apr 2009 16:51:22 GMT #SocPharm JM: SM is here to stay. What is "side FX" of ecosystem if Pharma doesn't participate? We r experts on our products! ]]> Tue, 21 Apr 2009 16:51:22 GMT Social Media & Pharma-join the discussion. Visit Impactiviti blog ( http://bit.ly/BFAmN ) at 1 pm EST & tweet your input #SocPharm ]]> Tue, 21 Apr 2009 16:51:22 GMT RT @pharmaguy: Most support a public hearing BEFORE FDA issues guidance on SM for pharma. See data: http://bit.ly/XF60A #SocPharm ]]> Tue, 21 Apr 2009 16:51:22 GMT @healthblawg says that the first requirement for PHRs is to have accurate data. Agree! Who's role is to verify it? Patients IMO #HCBos ]]> Tue, 21 Apr 2009 16:51:22 GMT What about physician to consumer care coordination where the patients use their own health records to direct their care? #HCBos ]]> Tue, 21 Apr 2009 16:51:22 GMT meaningful use, requires care coordination; 1st step - make sure all providers can look at data and make sure it's accurate #HCBos ]]> Tue, 21 Apr 2009 16:51:22 GMT #SocPharm JM: Industry experts r the only ppl who have the know how to engineer SM for virtuous outcomes. Need tangible n realistic model! ]]> Tue, 21 Apr 2009 16:51:23 GMT In the meantime, social media is here to stay - Pharma HAS to be a participant. Industry experts are here too. #SocPharm ]]> Tue, 21 Apr 2009 16:51:23 GMT RT @ekivemark: #HCBos @john_chilmark HIMSS/Markle 70% of Docs concerned with taking data from PHRs due to liability issues. ]]> Tue, 21 Apr 2009 16:51:23 GMT RT @pharmaguy: Most support a public hearing BEFORE FDA issues guidance on SM for pharma. See data: http://bit.ly/XF60A #SocPharm ]]> Tue, 21 Apr 2009 16:52:35 GMT RT @cerro: Email qst from UK for JMurray - Any comments on John Mack's appeal for an FDA public hearing on pharma + social media? #SocPharm ]]> Tue, 21 Apr 2009 16:52:35 GMT Suggested care coordination step zero: every provider and consumer can ACCESS and see the data in their EHR. #HCBos #prevwell ]]> Tue, 21 Apr 2009 16:52:35 GMT #SocPharm Seek guidance on new regulatory constructs in achievable portions - public hearing is a way fwd, but need good guidance. ]]> Tue, 21 Apr 2009 16:52:36 GMT Tangible/realistic model is key - Ambiguous/conceptual guidance seeking begets more ambiguous/conceptual dialog & guidance #SocPharm ]]> Tue, 21 Apr 2009 16:53:32 GMT @kcarruthers Will do! You can follow along #SocPharm here too http://tinyurl.com/d5cvu2 ]]> Tue, 21 Apr 2009 16:53:32 GMT #HCBos @John_Chilmark asks: what do we do about all the bad data (in our EHRs) - http://bkite.com/06HCa ]]> Tue, 21 Apr 2009 16:53:32 GMT @WendyBlackburn Clarity. People don't like surprises! You're right - there's a felt need for "rules". So as to avoid a spanking! #SocPharm ]]> Tue, 21 Apr 2009 16:53:32 GMT John Murray "stop asking for general guidance from FDA and start seeking guidance in acheivable portions" #SocPharm ]]> Tue, 21 Apr 2009 16:53:32 GMT @TaylorM Will do! You can follow along #SocPharm here too http://tinyurl.com/d5cvu2 ]]> Tue, 21 Apr 2009 16:54:22 GMT Seeing Tweets from Health 2.0 conference rolling in - #HCBos. HHS is there, follow @healthfinder to see what they are saying. ]]> Tue, 21 Apr 2009 16:54:22 GMT Can't expect FDA guidance soon. Took 10 years for paid search guidance - which is antiquated. #SocPharm http://myloc.me/6HY ]]> Tue, 21 Apr 2009 16:54:22 GMT @shwen eek! Industry experts NOT only folks capable of using SM for virtuous aims in health, pharma...#HCBos ]]> Tue, 21 Apr 2009 16:55:09 GMT RT @shwen: #SocPharm JM: "Industry experts r the only ppl who have the know how to engineer SM for virtuous outcomes." Huh? Please explain. ]]> Tue, 21 Apr 2009 16:55:09 GMT The discussion around collaborative care is revealing. Where does collaboration start? How can it be measured? #HCBos #SocPharma ]]> Tue, 21 Apr 2009 16:55:09 GMT #HCBos attendee: can you build an expert system that balances out the different sources of data for decision support? Machine learning? ]]> Tue, 21 Apr 2009 16:55:09 GMT @WilliamCrawford #HCBos Right. When we write/read pt data in a EMR a legal framework exist. I don't see that in a PHR. ]]> Tue, 21 Apr 2009 16:55:09 GMT we are starting to talk about tapping into early adopters as a way to learn how to collaborate in healthcare #HCBos ]]> Tue, 21 Apr 2009 16:55:56 GMT @adamred might want check out #SocPharm hashtag for relevant discussion around: http://tinyurl.com/d7d88d btw, just realized i owe u a call! ]]> Tue, 21 Apr 2009 16:55:56 GMT Public hearing would be ideal, ex: search media has been 10yo+ and suddenly you can't make claims? this why I want clarity #SocPharm ]]> Tue, 21 Apr 2009 16:55:56 GMT #HCBos #opensource community is sometimes seen as a bit of a magic solution for big development problems that haven't been well solved. ]]> Tue, 21 Apr 2009 16:56:44 GMT The pharma discussions have been far more interesting here #SocPharm #HCBos ]]> Tue, 21 Apr 2009 16:56:44 GMT RT @medullan The discussion around collaborative care is revealing. Where does collaboration start? How can we measure? #HCBos #SocPharma ]]> Tue, 21 Apr 2009 16:56:44 GMT I like this slide on how to navigate through regulations now. Funny how we can so easily miss obvious #SocPharm ]]> Tue, 21 Apr 2009 16:57:27 GMT RT @stevenwardell #HCBos @John_Chilmark asks: what do we do about all the bad data (in our EHRs) - http://bkite.com/06HCa ]]> Tue, 21 Apr 2009 16:57:27 GMT #SocPharm If you engage in just messaging , you'll be in trouble. Speak with words and show don't tell. ]]> Tue, 21 Apr 2009 16:57:27 GMT @adamcohen Fear & lack of resources/understanding is holding Pharma back. #SocPharm We should start a pharma education community. ]]> Tue, 21 Apr 2009 16:57:27 GMT Are the generators of data, i.e. the doctors, are resistant to sharing patient data, & that’s what’s holding back collaborative care? #HCBos ]]> Tue, 21 Apr 2009 16:58:13 GMT #SocPharm @steve woodruff Love the politician idea; what a great world that would be. Let's call the FTC ]]> Tue, 21 Apr 2009 16:58:13 GMT RT @jrwhitney6: "Can't expect FDA guidance soon. " Not if you sit on ass and wait for them! Demand it after public hearing. #SocPharm ]]> Tue, 21 Apr 2009 16:58:13 GMT #HCBos @M2Engage asking if EHRs are linear or problem/system organized. Answer is that they're mixed. Episodes and illnesses. ]]> Tue, 21 Apr 2009 16:59:01 GMT Discussion: How 2 deal w bad data in EHRs. Suggestion: Work w patients 2 clean the data. We say: need 2 edu ppl 2 understand the data #HCBos ]]> Tue, 21 Apr 2009 16:59:01 GMT @jimpeake are you on this? #SocPharm This dovetails into your work...follow the tag... ]]> Tue, 21 Apr 2009 16:59:01 GMT @pharmaguy I think JM meant thatus in industry know our product & customer best & how to create value/good for them. #SocPharm ]]> Tue, 21 Apr 2009 16:59:01 GMT #HCBos @katemgilbert They own a copy of the data and that's an asset. Large healthcare systems are nervous about giving away assets. ]]> Tue, 21 Apr 2009 16:59:51 GMT #HCBos great analogy of medical rcords to credit reports. ]]> Tue, 21 Apr 2009 17:00:39 GMT Hone in on what’s digestible at brand level JM: stop asking for general guidance from FDA and seek guidance in achievable portions #SocPharm ]]> Tue, 21 Apr 2009 17:01:34 GMT #SocPharm JMurray Attainable first steps focused on authenticity and transparency will work best in engaging in SM then work fwd ]]> Tue, 21 Apr 2009 17:01:34 GMT #SocPharm JM: Shows FDA Social Media page: http://bit.ly/kpqVv and FDA YouTube channel - which allows comments & 2way engagement. ]]> Tue, 21 Apr 2009 17:01:34 GMT @jrwhitney6 exactly, why can't we get #SocPharm rules now? Kinds suggest sluggishness of FDA. Irony is in FDA YouTube which is + ]]> Tue, 21 Apr 2009 17:02:26 GMT RT @pharmaguy Most support a public hearing BEFORE FDA issues guidance on SM for pharma. See data: http://bit.ly/XF60A #SocPharm ]]> Tue, 21 Apr 2009 17:02:26 GMT RT @shwen: "I think JM meant that us in industry know our product & customer best." Really? REALLY? Then why bother with SM? #SocPharm ]]> Tue, 21 Apr 2009 17:02:26 GMT RT @AndrewPWilson Seeing Tweets from #HCBos i.e. Healthcamp rolling in. HHS is there, follow @healthfinder to see what they are saying. ]]> Tue, 21 Apr 2009 17:02:26 GMT FDA is using social media - example page with lots of soc me resources http://is.gd/gs4Q & FDA Youtube channel #SocPharm ]]> Tue, 21 Apr 2009 17:03:19 GMT @adamcohen Adam thanks for tweeting this info. I'm in the Pharma/Biotech space, and this information is excellent! #SocPharm ]]> Tue, 21 Apr 2009 17:03:20 GMT #SocPharm Off to lunch ]]> Tue, 21 Apr 2009 17:03:20 GMT Other compliance concerns: Adverse event monitoring, employee monitoring (doing it right?), state/international laws/privacy #SocPharm ]]> Tue, 21 Apr 2009 17:04:04 GMT #SocPharm JB: ddmac says bring them a SM program to review and clear ]]> Tue, 21 Apr 2009 17:04:04 GMT OK... we're breaking for lunch now, so u probably should too :-) Come join us at tweetup tonite if u can: http://twtvite.com/si0sf9 ]]> Tue, 21 Apr 2009 17:05:47 GMT Thanks to all keeping me updated at #SocPharm ]]> Tue, 21 Apr 2009 17:05:47 GMT RT @adamcohen: FDA is using social media - example page with lots of soc me resources http://is.gd/gs4Q & FDA Youtube channel #SocPharm ]]> Tue, 21 Apr 2009 17:06:40 GMT PMN reprint available: FDA Use of Social Media. Use discount code 'FDA495' to get it FREE when ordering here: http://bit.ly/eN7E #SocPharm ]]> Tue, 21 Apr 2009 17:06:40 GMT @shwen Thanks for letting us know abt the break! Got errands to do! #SocPharm ]]> Tue, 21 Apr 2009 17:10:50 GMT RT @AndrewPWilson: Seeing Tweets from Health 2.0 conf. rolling in: #HCBos. HHS is there, follow @healthfinder to see what they're saying. ]]> Tue, 21 Apr 2009 17:10:50 GMT RT @carlosrizo: is there such a thing as 'bad' data? Talking about @epatientdave's experience on the media #HCBos ]]> Tue, 21 Apr 2009 17:11:41 GMT RT @AndrewPWilson: Seeing Tweets from Health 2.0 conf. rolling in: #HCBos. HHS is there, follow @healthfinder to see what they're saying. ]]> Tue, 21 Apr 2009 17:12:26 GMT RT @healthfinder: RT @AndrewPWilson: Seeing Tweets from Health 2.0 conf. rolling in: #HCBos. HHS is there, follow @healthfinder to see w ... ]]> Tue, 21 Apr 2009 17:13:18 GMT RT @healthcampSD: RT @healthfinder: RT @AndrewPWilson: Seeing Tweets from Health 2.0 conf. rolling in: #HCBos. HHS is there = @healthfinder ]]> Tue, 21 Apr 2009 17:14:00 GMT great stream on #SocPharm today - thanks everyone for the ongoing tweets ]]> Tue, 21 Apr 2009 17:14:00 GMT PMN reprint available: FDA Use of Social Media. Use discount code 'FDA495' to get it FREE when ordering here: http://bit.ly/eN7E #SocPharm ]]> Tue, 21 Apr 2009 17:16:27 GMT @GoRonGo #SocPharm thanks Ron, we should tell them about http://treatment-centers.net the worlds largest database of Rehabs ]]> Tue, 21 Apr 2009 17:18:22 GMT RT @ekivemark: #HCBos Docs use their Own EMR plus data they take from patient in interview. Taking from other sources is a BIG change. ]]> Tue, 21 Apr 2009 17:18:22 GMT RT @modulist: #HCBos Great point: need to differentiate between primary data (Xrays, MRI, etc) and physician data when passing data thro ... ]]> Tue, 21 Apr 2009 17:18:22 GMT RT @carlosrizo: @lucianotourn Check www.medincentive.com for a very interesting business model on incentives (no competing interests) #HCBos ]]> Tue, 21 Apr 2009 17:19:16 GMT HealthCampBoston+SocialPharmer scedule change: @jenmccabegorman 2 PM SocialMedia in HealthCare ** Case Study ** #HCBos #SocPharm ]]> Tue, 21 Apr 2009 17:20:12 GMT But SM in Pharma is raging whether or not the Pharma companies do anything. Consumers are talking and won't stop #SocPharm ]]> Tue, 21 Apr 2009 17:20:12 GMT @JimPeake #SocPharm it's not just pharma and health plans. Some focus on social ills would save gov't big $$. The New Heal Thyself Plan!! ]]> Tue, 21 Apr 2009 17:20:12 GMT RT @healthcampSD: RT @carlosrizo: @lucianotourn Check www.medincentive.com interesting biz model on incentives/no competing interests #HCBos ]]> Tue, 21 Apr 2009 17:22:39 GMT How are things going over there at #HCBos ? ]]> Tue, 21 Apr 2009 17:24:19 GMT @philbaumann It's lunchtime! Starting up again at 1:00 #HCBos ]]> Tue, 21 Apr 2009 17:24:19 GMT @rainesmaker rt @tomob But SM in Pharma is raging whether or not Pharma companies do anything. Consumers are talking, won't stop #SocPharm ]]> Tue, 21 Apr 2009 17:25:14 GMT RT @tomob: But SM in Pharma is raging whether or not the Pharma companies do anything. Consumers are talking and won't stop #SocPharm ]]> Tue, 21 Apr 2009 17:29:42 GMT RT @swoodruff: It would be fun to have an FDA-equivalent for claims by politicians. With the ability to levy fines. Hoo-boy! #SocPharm ]]> Tue, 21 Apr 2009 17:33:31 GMT Not able to attend Health 2.0 but trying to track #HCBos - in my spare time ;). Anyone able to share insight directly, "@"s much apprec. ]]> Tue, 21 Apr 2009 17:33:31 GMT RT @socialmediaclub: If you are interested in how SM can help Healthcare, follow the #SocPharm tag today for the event happening in Boston. ]]> Tue, 21 Apr 2009 17:34:23 GMT #HCBos why not a "healthwatch" equivalent to http://stimuluswatch.org/ ]]> Tue, 21 Apr 2009 17:37:30 GMT RT @lostonroute66: #HCBos #UX spend time with your users. in their environment. shadow. listen. immerse yourself in their experience. ]]> Tue, 21 Apr 2009 17:37:30 GMT RT @tomob: But SM in Pharma is raging whether or not the Pharma companies do anything. Consumers are talking and won't stop #SocPharm ]]> Tue, 21 Apr 2009 17:39:14 GMT Woof. On a break from taping #SocPharm. You shoud swing by. http://bit.ly/16gETl http://twitpic.com/3px9h ]]> Tue, 21 Apr 2009 17:41:04 GMT Agree! RT @healthfinder Suggested care coord step zero: every provider & consumer can ACCESS & see the data in their EHR. #HCBos #prevwell ]]> Tue, 21 Apr 2009 17:43:39 GMT RT @AndrewPWilson: trying to track #HCBos -. Anyone able to share insight directly, "@"s much apprec. tweet stream http://twurl.nl/xu6ihf ]]> Tue, 21 Apr 2009 17:44:30 GMT #HCBos Tweets >http://bit.ly/2a0Nv< TY @cascadia ]]> Tue, 21 Apr 2009 17:47:16 GMT #HCBos virtual room trending at http://hashtags.org/tag/hcbos/messages ]]> Tue, 21 Apr 2009 17:50:03 GMT Q: Who gets tasked w/SM adoption Med Affairs, Reg, Mktg - require Mktg firewall or create need for an integrated team/new dept? #SocPharm ]]> Tue, 21 Apr 2009 17:50:03 GMT Un-conference format is working well. There are folks from Pharma, physicians, insurance, industry and patient advocates. #HCBos #SocPharma ]]> Tue, 21 Apr 2009 17:50:55 GMT @philbaumann why not "have another hit..." Quicksilver Messenger Service >http://song.ly/3xwb< #HCBos ]]> Tue, 21 Apr 2009 17:52:48 GMT @AndrewPWilson also a ustream feed tho dormant at moment >http://tinyurl.com/c4c94j< #HCBos ]]> Tue, 21 Apr 2009 17:52:48 GMT What would be a killer healthapp? http://poll.fm/xdgh #HCBos ]]> Tue, 21 Apr 2009 17:54:26 GMT All who are following #SocPharm, email your non-twitter eMarketing friends ASAP so they can keep in the loop with this: http://bit.ly/9whOb ]]> Tue, 21 Apr 2009 18:00:51 GMT @carlosrizo "bad" data or not depends entirely on yr purpose! Better words: suitable or effective. #HCBos ]]> Tue, 21 Apr 2009 18:00:51 GMT @swoodruff is getting ready to speak at #SocPharm he has some plans for people moving around. Excited about the possibilities ]]> Tue, 21 Apr 2009 18:03:33 GMT @carlosrizo I do NOT understand why so many HIT peeps don't comprehend that the I is for information, which is encoded for a purpose. #HCBos ]]> Tue, 21 Apr 2009 18:03:33 GMT More coffee on the way at #HCBos #SocPharm ... Worry not. ]]> Tue, 21 Apr 2009 18:05:08 GMT #HCBos listening to @doctor_v session on Docs and Social Media ]]> Tue, 21 Apr 2009 18:07:38 GMT @ePatientDave some docs consider all "SOAP" entries as irrelevant & page filler; may B some periodic truth; goes to "perspective" #HCBos ]]> Tue, 21 Apr 2009 18:08:37 GMT Thinking about how to encourage providers to be collaborative with patients and with other providers at #HCBos ]]> Tue, 21 Apr 2009 18:09:32 GMT #SocPharm OK - we're back from lunch! Starting up the second half of the day with @swoodruff ]]> Tue, 21 Apr 2009 18:09:32 GMT At session re the role of physicians in SM and the future of participatory medicine. How 2 ensure credible info is transmitted in SM. #HCBos ]]> Tue, 21 Apr 2009 18:10:23 GMT Just arrived #HCBos, waiting for @healthblawg David Harlow to start session on: son of #HIPAA ]]> Tue, 21 Apr 2009 18:11:18 GMT #HCBos - about to learn about social networking applications that work for pharma today. Looks like focus will be mostly on marketing. ]]> Tue, 21 Apr 2009 18:11:18 GMT #SocPharm Steve is talkin abt Social Networking Biz Apps in Pharma Now. ]]> Tue, 21 Apr 2009 18:13:48 GMT exploring the connection between social media and medical value creation #HCBos ]]> Tue, 21 Apr 2009 18:13:48 GMT #ScoPharm Steve is aarranging us into 5 groups for a "live" workshop. ]]> Tue, 21 Apr 2009 18:13:48 GMT RT @SlideRocket: Today is Free Cone Day at Ben & Jerry's! (RT to pass it on) http://ow.ly/3rYX (via @chrisbrogan) ]]> Tue, 21 Apr 2009 18:14:35 GMT Physicians have an obligation to be active online to help direct the information, rather than just complain about misinformation #HCBos ]]> Tue, 21 Apr 2009 18:15:23 GMT #HCBos: Are physicians/ HC Providers being marginalized in the use of social media in Health Care 2.0? ]]> Tue, 21 Apr 2009 18:16:15 GMT #SocPharm Interactive exercise: where's the low hanging fruit? Most community value, best biz potential, least risk ]]> Tue, 21 Apr 2009 18:17:06 GMT #ScoPharm "low hanging fruit" = most community value, best biz potential, least risk - SW lists many examples (mktg, resch, corporate, etc) ]]> Tue, 21 Apr 2009 18:17:06 GMT @shwen Can you share what these apps are? I feel like I'm missing the big show. #SocPharm ]]> Tue, 21 Apr 2009 18:17:06 GMT #HCBos: Physicians as a source of correcting misinformation to the public – cool. ]]> Tue, 21 Apr 2009 18:17:57 GMT #SocPharm Oops... "low hanging fruit" = most comm value, best biz potential, least risk - SW lists many e.g.'s (mktg, resch, corporate, etc) ]]> Tue, 21 Apr 2009 18:17:57 GMT RT @eyeforpharma: All who are following #SocPharm, email your non-twitter eMarketing friends ASAP so they can keep in the loop with this ... ]]> Tue, 21 Apr 2009 18:18:55 GMT @jonmrich SW is not listing apps per se - giving examples of the functions they can perform. #SocPharm ]]> Tue, 21 Apr 2009 18:18:55 GMT RT @ChuckRehberg: #HCBos: Physicians as a source of correcting misinformation to the public – cool. ]]> Tue, 21 Apr 2009 18:19:44 GMT #HCBos Should Docs keep a personal and prof identity in social media ]]> Tue, 21 Apr 2009 18:19:44 GMT @shwen Sounds like you need me to build you some apps. What are the functions? #SocPharm ]]> Tue, 21 Apr 2009 18:20:34 GMT RT @healthcampSD: RT @ChuckRehberg: #HCBos: Physicians as a source of correcting misinformation to the public; cool.! >>aho!!<< ]]> Tue, 21 Apr 2009 18:20:34 GMT #SocPharm Steve is giving case scenarios to each group (e.g. Pharma w/ hot new Tx for neuro disease). Asking us 2 come up w/ low fruit. ]]> Tue, 21 Apr 2009 18:21:20 GMT @ekivemark Think you need to blend the two. (My personal opinion though, don't know how practical this is) #HCBos ]]> Tue, 21 Apr 2009 18:21:20 GMT @shwen Can I be in a virtual group? #SocPharm ]]> Tue, 21 Apr 2009 18:22:06 GMT @modulist proposes HIPPA and PCI merge and consent to share records seamlessly. I am listening... #HCBos ]]> Tue, 21 Apr 2009 18:23:02 GMT RT @ekivemark: #HCBos Should Docs keep a personal and prof identity in social media >>schizoid duality rarely a good thing<< ]]> Tue, 21 Apr 2009 18:23:02 GMT @jonmrich Go to Steve's blog to see the slide he's showing http://impactiviti.wordpress.com #SocPharm ]]> Tue, 21 Apr 2009 18:23:02 GMT @jonmrich LOL! I meant function like mktg and corp comm and list apps like Blogs, micro blogs, podcasting, mobile, etc. #SocPharm ]]> Tue, 21 Apr 2009 18:23:02 GMT Social Media & Pharma-join the discussion. Visit Impactiviti blog ( http://bit.ly/BFAmN ) at 1 pm EST & tweet your input #SocPharm ]]> Tue, 21 Apr 2009 18:24:38 GMT OK, we have 5 breakout groups figuring out Pharma SM biz apps for different scenarios. I get to shut up and watch! #SocPharm ]]> Tue, 21 Apr 2009 18:24:39 GMT Learning about SaaS (software as a service) #HCBos ]]> Tue, 21 Apr 2009 18:24:39 GMT RT @swoodruff: SM & Pharma-join the discussion. Visit Impactiviti blog ( http://bit.ly/BFAmN ) at 1 pm EST & tweet your input #SocPharm ]]> Tue, 21 Apr 2009 18:24:39 GMT #SocPharm Brainstorm! http://bit.ly/16gETl http://twitpic.com/3q0hh ]]> Tue, 21 Apr 2009 18:24:39 GMT RT @2healthguru RT @ekivemark: #HCBos Should Docs keep a personal and prof identity in social media >>schizoid duality rarely a good thing< ]]> Tue, 21 Apr 2009 18:26:22 GMT Hospital Social Network List http://bit.ly/1azPr5 #HCBos ]]> Tue, 21 Apr 2009 18:26:22 GMT RT @katemgilbert Physicians have obligation 2b active online & help direct information, rather than complain about misinformation #HCBos ]]> Tue, 21 Apr 2009 18:27:08 GMT @medxcentral #HCBos Even in Sermo, an online physician ONLY community, physicians write with nicknames... ]]> Tue, 21 Apr 2009 18:28:50 GMT @swoodruff Any virtual groups? This is digital right? #SocPharm ]]> Tue, 21 Apr 2009 18:29:52 GMT RT @katemgilbert Physicians have obligation 2b active online & help direct information, rather than complain about misinformation #HCBos ]]> Tue, 21 Apr 2009 18:29:52 GMT @2healthguru SOAP entries? #HCBos ]]> Tue, 21 Apr 2009 18:30:41 GMT @guidodavidzon may need virtual credentialing authority/seal 2 establish online, vetted & credible medical voice #HCBos ]]> Tue, 21 Apr 2009 18:31:32 GMT @jonmrich One big Twitter group - you'll have to tweet your thoughts based on the post here: http://bit.ly/BFAmN #SocPharm ]]> Tue, 21 Apr 2009 18:31:32 GMT @guidodavidzon unfortunately absent EBM + high geo practice variations, what's credible other than best practices? #HCBos ]]> Tue, 21 Apr 2009 18:31:32 GMT RT @healthfinder: Physicians have obligation 2b active online Remember MDs have very little free time..#HCBos ]]> Tue, 21 Apr 2009 18:33:25 GMT Learning about Joe Bugajsky's (AI expert) healthcare experience http://tinyurl.com/ceyhfz #HCBos ]]> Tue, 21 Apr 2009 18:33:25 GMT #HCBos can doctors, collectively via Twitter, confront medical nonsense with truth? Are they obliged to? - http://bkite.com/06HMK ]]> Tue, 21 Apr 2009 18:34:19 GMT @2healthguru Def agree. Most people navigating SM need roadmaps to the credible and reliable info that's 'published' in new platforms #HCBos ]]> Tue, 21 Apr 2009 18:34:19 GMT @ePatientDave SOAP= "subjective/objective/assessment/plan" usually nursing entries? #HCBos ]]> Tue, 21 Apr 2009 18:34:19 GMT @modulist suggests addressing one problem at a time (like pealing an onion) #HCBos ]]> Tue, 21 Apr 2009 18:35:15 GMT RT @Doctor_V: elephant in the room RT @guidodavidzon: #HCBos what is incentive 4 dos to answer patient emails? better outcomes & business ]]> Tue, 21 Apr 2009 18:36:13 GMT #HCBos: When MD blogs, what constraints exist? If tweet/blog about your inst, would they rspnd? Tstd by http://twitter.com/Doctor_V - yes. ]]> Tue, 21 Apr 2009 18:36:13 GMT TODAY: New Tweetup: HealthCamp Boston & Social Pharmer Tweetup, RSVP http://twtvite.com/si0sf9 #HCBos, #SocPharm #twtvite ]]> Tue, 21 Apr 2009 18:36:13 GMT The Onion by @modulist (presentation layer, logic layer (web services), database (synchronization) #HCBos ]]> Tue, 21 Apr 2009 18:36:13 GMT Listening to @modulist describe how we need to "peel the onion" #HCBos Wishing @studionumber9 was here too. ]]> Tue, 21 Apr 2009 18:38:00 GMT @swoodruff Okay, I tweeted my two cents. Interested to see what everyone else comes up with. #SocPharm ]]> Tue, 21 Apr 2009 18:38:00 GMT Physician use of social media. Importance of forum for doctors not subject to legal #HCBos ]]> Tue, 21 Apr 2009 18:38:00 GMT #HCBos @ChuckRehberg Key question: who "owns" the social media "voice" is their an "entitlement"? Can it B solely corp/inst v personal? ]]> Tue, 21 Apr 2009 18:39:00 GMT @CommunispaceCEO: Your co has been mentioned several times at #SocPharm ]]> Tue, 21 Apr 2009 18:39:57 GMT @mkmackey Agreed! That's healthfinder's mission: to provide reliable evidence-based health info n voice online - not solely MD burden #HCBos ]]> Tue, 21 Apr 2009 18:39:57 GMT @carlosrizo is there a slideshare of @modulist presentation? #HCBos ]]> Tue, 21 Apr 2009 18:39:58 GMT @jonmrich The hashtag is #SocPharm, john - we missed ur 2cents w/ the wrong tag :-) ]]> Tue, 21 Apr 2009 18:41:07 GMT #SocPharm unconference style in practice. Great way to come back after lunch http://twitpic.com/3q1md ]]> Tue, 21 Apr 2009 18:42:18 GMT RT @healthfinder: @mkmackey Healthfinder's mission: to provide reliable evidence-based health info online - not solely MD burden #HCBos ]]> Tue, 21 Apr 2009 18:42:18 GMT Healthcare Social Media ADPIE: Assess-Diagnose-Plan-Intervene-Evaluate. Repeat daily. #HCBos #SocPharm ]]> Tue, 21 Apr 2009 18:43:19 GMT Whoops that's @healthblawg doing this very active #HCBos session-"whatever is more stringent, protective of patient wins" state vs federal ]]> Tue, 21 Apr 2009 18:43:19 GMT What are we talking about at #HCBos? A biased Wordle.net cloud tag at http://twitpic.com/3q1ob - Interesting but we need semantic reasoners ]]> Tue, 21 Apr 2009 18:44:27 GMT @shwen Need me to resend #SocPharm ]]> Tue, 21 Apr 2009 18:44:27 GMT @healthcampSD Ah, in high tech / web services SOAP=Simple Object Access Protocol. :) Here we go w/ the vocabulary thing again! #HCBos ]]> Tue, 21 Apr 2009 18:44:27 GMT How about pharma companies asking consumers what community they really need? Use twitter to define a useful new community. #SocPharm ]]> Tue, 21 Apr 2009 18:44:27 GMT Good conv re bad data in HC system, how to triage. Like PHR breach notifiy, we need a stnd bad data notify from data source policy #HCBos ]]> Tue, 21 Apr 2009 18:44:27 GMT @healthblawg Probably more "healing" than "curative." #HCBos ]]> Tue, 21 Apr 2009 18:45:22 GMT Using tools that mimic FB Connect, create tools to allow patients 2 see what other patients r doing online. Every site is social. #SocPharm ]]> Tue, 21 Apr 2009 18:45:22 GMT RT @Doctor_V: This is the elephant in the room: @guidodavidzon: #HCBos what is the incentive for physicians to answer patient emails? ]]> Tue, 21 Apr 2009 18:45:22 GMT What Social Media Can Learn from Nursing - http://bit.ly/19DzM3 #hcbox #SocPharm ]]> Tue, 21 Apr 2009 18:46:23 GMT How to visualize what we're talking about?: Enter http://tinyurl.com/chxs5v at http://www.wordle.net/create #HCBos ]]> Tue, 21 Apr 2009 18:46:23 GMT encourage docs to tweet when they see new disease cases and build a map showing outbreaks in real-time. Use also to find trends #SocPharm ]]> Tue, 21 Apr 2009 18:46:23 GMT Lots of value from paying attention to #HCBos today. Thanks, tweeple, for providing great coverage/reportage. ]]> Tue, 21 Apr 2009 18:46:23 GMT "is there or will there be a business associate agreement required between say Mayo and Twitter?" @healthblawg #HCBos ]]> Tue, 21 Apr 2009 18:46:23 GMT Maybe http://twtvite.com/si0sf9 #twtvite #HCBos, #SocPharm ]]> Tue, 21 Apr 2009 18:47:22 GMT @healthblawg Won't engaged patients lead to improved healthcare outcomes? #HCBos ]]> Tue, 21 Apr 2009 18:47:22 GMT Ah, the low-hanging fruit, a seemingly delicious and often impossibly hard to define tactic that rots without a strategic plan #SocPharm ]]> Tue, 21 Apr 2009 18:47:22 GMT RT @carlosrizo: How to visualize what we're talking about?: Enter http://tinyurl.com/chxs5v at http://www.wordle.net/create #HCBos ]]> Tue, 21 Apr 2009 18:47:22 GMT ADPIE for Social Media Explained - http://bit.ly/19DzM3 #HCBos <]]> Tue, 21 Apr 2009 18:49:17 GMT In the #SocPharm session on SM tools, where's the value prop discussion- packed audience, hot topic ]]> Tue, 21 Apr 2009 18:49:17 GMT Learning why the semantic web needs trusted information. Can it be bulit from "noise" data or convert "noise" into trusted info? #HCBos ]]> Tue, 21 Apr 2009 18:49:17 GMT Deep Q: how can we leverage potential functions of SocMed tools to be more efficient in healthcare? e.g., secure Twitter feed in hosp #HCBos ]]> Tue, 21 Apr 2009 18:49:17 GMT I wish I could be you all of you at #HCBos , but somebody has to stay home and keep the Internet running. Have fun. ]]> Tue, 21 Apr 2009 18:49:17 GMT RT @carlosrizo: Semantic web needs trusted information. Can it be bulit from "noise" data or convert "noise" into trusted info? #HCBos ]]> Tue, 21 Apr 2009 18:49:17 GMT Absolutely painful exercise of coming up with a SM strategy with a group of strangers in 15 minutes. #SocPharm ]]> Tue, 21 Apr 2009 18:50:37 GMT Attendee...."the original HIPAA...kind of like Original Sin..." #HCBos ]]> Tue, 21 Apr 2009 18:50:37 GMT devil advocating: all your low hanging fruit come with $, approvals & future obligations. be absolutely clear u take consideration #SocPharm ]]> Tue, 21 Apr 2009 18:50:37 GMT Funny metaphor on innovation and cars by @modulist. Is adding reverse to a car a real innovation? #HCBos ]]> Tue, 21 Apr 2009 18:50:37 GMT @PhilBaumann very relevant points. Commitment to customer at the centre. #hcbox #SocPharm ]]> Tue, 21 Apr 2009 18:52:57 GMT RT @tapsonic: Absolutely painful exercise of coming up with a SM strategy with a group of strangers in 15 minutes. #SocPharm ]]> Tue, 21 Apr 2009 18:52:57 GMT there is no innovation between API and web services, it's implementation says @modulist #HCBos ]]> Tue, 21 Apr 2009 18:52:57 GMT @EdBennett and i thought it was just me! Doing my best 4 west coast audience... #HCBos ]]> Tue, 21 Apr 2009 18:52:57 GMT @johnnywon Need a culture buy in as well. Feel that's a must...don't engage if you can't engage on a high level. #SocPharm ]]> Tue, 21 Apr 2009 18:52:57 GMT #FTW: RT @tapsonic: Absolutely painful exercise of coming up with a SM strategy with a group of strangers in 15 minutes. #SocPharm ]]> Tue, 21 Apr 2009 18:52:57 GMT #SocPharm Once again, impressed by this group of professionals and how they can effectively apply Soc Media techniques. So whats next? ]]> Tue, 21 Apr 2009 18:54:56 GMT @carlosrizo yes! Innovation gets you some where, some way you couldn't go before ...car in reverse qualifies #HCBos ]]> Tue, 21 Apr 2009 18:54:56 GMT It's nearly 2pm at #SocPharm and the first mention of wiki as a social media tool. Let's not forget the Godfather of readwriteweb .., ]]> Tue, 21 Apr 2009 18:54:56 GMT i totally agree, as little risk as possible should be your entire presentation for a social idea. play some game theory, it helps #SocPharm ]]> Tue, 21 Apr 2009 18:54:56 GMT RT @carlosrizo: there is no innovation between API and web services, it's implementation says @modulist #HCBos ]]> Tue, 21 Apr 2009 18:54:56 GMT @jonmrich All great points, Jon. Really wish u had been here to be part of the discussion. We're all presenting our "strats". #SocPharm ]]> Tue, 21 Apr 2009 18:54:56 GMT #HCBos: Younger physicians may view their relationship with patients as partnership and take their "medical" input, older ones not as much. ]]> Tue, 21 Apr 2009 18:54:56 GMT @rilescat do you think open source would be faster? If so maybe some of us here could put our heads together... Wish I was at #HCBos :( ]]> Tue, 21 Apr 2009 18:54:56 GMT @johnnywon Tragedy of the Commons FTW :) #SocPharm ]]> Tue, 21 Apr 2009 18:56:49 GMT #SocPharm SW brings up the point that patient adherence/compliance is an area of big $ loss where support/community may be beneficial. ]]> Tue, 21 Apr 2009 18:56:49 GMT #SocPharm. Internal communication and collaboration is low hanging fruit for social. ]]> Tue, 21 Apr 2009 18:56:49 GMT #HCBos Why don't we create a Medical Digg or Delicious to let Docs rate and tag articles given to them by Patients.Would help info Quality ]]> Tue, 21 Apr 2009 18:56:49 GMT @shwen Sorry I'm missing it. Would love to see some summaries from the meeting and help with some follow up. #SocPharm ]]> Tue, 21 Apr 2009 18:58:07 GMT @AnaTellez: not only clueless, lack capacity to even process information to make informed choice, imj. #HCBos ]]> Tue, 21 Apr 2009 18:58:07 GMT @swoodruff Sounds like a great mtg. Can't wait for the follow-up summary. #SocPharm ]]> Tue, 21 Apr 2009 18:59:13 GMT RT @MeredithGould: @healthblawg Won't engaged patients lead to improved healthcare outcomes? #HCBos ]]> Tue, 21 Apr 2009 18:59:13 GMT Terrific discussion led by @Doctor_V about physicians & providers in Health 2.0/Participatory Medicine context. #HCBos #SocPharm ]]> Tue, 21 Apr 2009 18:59:13 GMT @ormshr in #SocPharm success is your defined goals but has to be monetized (drug sales). i think regulation makes seeing success 3months ]]> Tue, 21 Apr 2009 18:59:13 GMT @sharemyidea RT @ekivemark: #HCBos Why don't we create a Medical Digg or Delicious to let Docs rate/tag articles given to them by Patients ]]> Tue, 21 Apr 2009 19:01:05 GMT RT @cerro: Terrific discussion led by @Doctor_V about physicians & providers in Health 2.0/Participatory Medicine context. #HCBos #SocPharm ]]> Tue, 21 Apr 2009 19:01:05 GMT #SocPharm SW: Patient adherence/compliance is an area of big $ loss where support/community may be beneficial. (via @shwen) ]]> Tue, 21 Apr 2009 19:01:05 GMT #SocPharm OK... winding down SW's great "workshop" - Josh Bernoff (@jbernoff) is up next w/ how to do SM in pharma n not get fired :-) ]]> Tue, 21 Apr 2009 19:01:05 GMT I wanted to call out Webby's nom in Pharma: http://is.gd/ss7u check out natrelle's unbranded vs. unbranded work in #SocPharm ]]> Tue, 21 Apr 2009 19:01:05 GMT going to walk peeps through @polarwisdom case study for @organizedwisdom, how to use/design social media channel use for health #HCBos ]]> Tue, 21 Apr 2009 19:01:05 GMT #SocPharm patient adherence/compliance: But I heard yesterday that one big pharma is giving up on adherence. The docs job, not pharma... ]]> Tue, 21 Apr 2009 19:01:05 GMT Room A y'all. Ignore the shaky voice and nerves :) ]]> Tue, 21 Apr 2009 19:01:05 GMT RT @SuzanneDewey: RT @MeredithGould: @healthblawg Won't engaged patients lead to improved healthcare outcomes? #HCBos ]]> Tue, 21 Apr 2009 19:01:05 GMT #SocPharm Well done Impactiviti - excellent conversation and sharing of ideas. Well facilitated exercise that confirmed the brainpower here ]]> Tue, 21 Apr 2009 19:02:18 GMT Mentioned @Doctor_V 's session: Tool to check social media username availability, avoid cybersquats http://checkusernames.com/ #HCBos ]]> Tue, 21 Apr 2009 19:03:32 GMT RT @ekivemark: #HCBos Why not create a Medical Digg or Delicious 2 let Docs rate/tag articles given 2 them by Patients? ]]> Tue, 21 Apr 2009 19:03:32 GMT what is the role of patients in open source development? Based on the meritocracy explained by @modulist one needs to be a coder... #HCBos ]]> Tue, 21 Apr 2009 19:03:32 GMT #HCBos Getting ready to finally sit in on @jenmccabegorman session (3rd time lucky!) after #HCPhl and #HCDC ]]> Tue, 21 Apr 2009 19:03:32 GMT @shwen Our company's working on an idea here. We call it "Social Compliance". I've got to share with you at some point. #SocPharm ]]> Tue, 21 Apr 2009 19:04:41 GMT Tracking the back channel at healthCamp Boston #HCBos ]]> Tue, 21 Apr 2009 19:04:41 GMT #SocPharm Groundswell author, Josh Bernoff from Forrester research is presenting new information ]]> Tue, 21 Apr 2009 19:04:41 GMT #SocPharm bernoff: new research being presented. How to do social in life sciences ]]> Tue, 21 Apr 2009 19:04:41 GMT #SocPharm JB is presenting brand new research (for 1st time) on how pharma/healthcare is adopting SM. ]]> Tue, 21 Apr 2009 19:04:41 GMT @2healthguru @ekivemark this is a terrific idea but then again, are there any incentives for providers to do this? Patients can help! #HCBos ]]> Tue, 21 Apr 2009 19:05:52 GMT #SocPharm "How to do a social application in life sciences without getting fired" ]]> Tue, 21 Apr 2009 19:05:52 GMT RT @PhilBaumann:Healthcare Social Media ADPIE: Assess-Diagnose-Plan-Intervene-Evaluate. Repeat daily. #HCBos #SocPharm ]]> Tue, 21 Apr 2009 19:05:52 GMT @jonmrich Would luv to hear more abt ur Social Compliance prog, Jon. We should catch up soon! #SocPharm ]]> Tue, 21 Apr 2009 19:05:52 GMT RT @shwen: #SocPharm Josh Berhoff is presenting brand new research (for 1st time) on how pharma/healthcare is adopting SM. ]]> Tue, 21 Apr 2009 19:06:46 GMT @shwen Let us know how to get the report...and how about a sneak preview? #SocPharm ]]> Tue, 21 Apr 2009 19:06:46 GMT #SocPharm JB: "Choose ur strategy based on social benefits and regulatory risk". ]]> Tue, 21 Apr 2009 19:06:46 GMT #SocPharm bernoff: choose strat based on social benefits and regulatory risks ]]> Tue, 21 Apr 2009 19:07:38 GMT #SocPharm JB estimates that Pharma is abt 18mths behind other industries in implementing SM (not just because of legal/reg). ]]> Tue, 21 Apr 2009 19:07:38 GMT #SocPharm bernoff: pharma 18 mos behind ]]> Tue, 21 Apr 2009 19:07:38 GMT #SocPharm Berhoff from Groundswell says that Pharma is 18 months behind other industries - help us, Josh! ]]> Tue, 21 Apr 2009 19:07:38 GMT Pharma 18months behind in social applications #SocPharm ]]> Tue, 21 Apr 2009 19:08:37 GMT RT @shwen: #SocPharm JB estimates that Pharma is abt 18mths behind other industries in implementing SM (not just because of legal/reg). ]]> Tue, 21 Apr 2009 19:08:37 GMT @shwen Will do. I'll figure out some time shortly. We're still touching it up a bit, but would love your feedback. #SocPharm ]]> Tue, 21 Apr 2009 19:08:37 GMT RT @shwen: #SocPharm JB estimates that Pharma is abt 18mths behind other industries in implementing SM (not just because of legal/reg). ]]> Tue, 21 Apr 2009 19:08:37 GMT @staticnrg unsuitable in open environment; whether EBM, best practice or prevailing geo customary protocol should never be "secret" #HCBos ]]> Tue, 21 Apr 2009 19:09:45 GMT @carlosrizo #HCBos I wonder about this too, do docs have time to get involved? what's the ROI? ]]> Tue, 21 Apr 2009 19:09:45 GMT Waiting for @jenmccabegorman to speak #HCBos ]]> Tue, 21 Apr 2009 19:10:37 GMT #SocPharm JB: If it becomes a complete "outbound" technology, u will lose ur customers as they go somewhere else to interact. ]]> Tue, 21 Apr 2009 19:10:37 GMT @carlosrizo me thinks its this accountability tsunami called open, real time, silo leveled access to tribe. Econ model to follow... #HCBos ]]> Tue, 21 Apr 2009 19:10:37 GMT #SocPharm Research base - 3 mos in Q109; 25 interviews (10 pharma cos, 12 vendors, 1 insurance) ; looked at consumer data from 60K survey ]]> Tue, 21 Apr 2009 19:10:37 GMT RT @shwen: #SocPharm JB is presenting brand new research (for 1st time) on how pharma/healthcare is adopting SM. [Josh Bernoff] ]]> Tue, 21 Apr 2009 19:11:37 GMT finished up HIPAA / Son of HIPAA sess; Ken Fasman starting to discuss how to be an engaged pt & advocate using SocMed #HCBos ]]> Tue, 21 Apr 2009 19:11:37 GMT #SocPharm JB: Research - over 3mths in Q1 2009 - 25 interviews: 10 pharma, 12 vendors, 1 insurance. Analyzed consumer data from 60K cons ... ]]> Tue, 21 Apr 2009 19:11:37 GMT RT @DUrbaniak Most of us in pharma know products but not customer needs, customers lives are not centered around our products. #SocPharm ]]> Tue, 21 Apr 2009 19:11:37 GMT Hey, it's 10 after the hour. Let's get @jenmccabegorman up there #HCBos ]]> Tue, 21 Apr 2009 19:11:37 GMT #HCBos excellent session facilitated by @healthblawg. Gist of HIPAA 2.0: it's confusing, and it depends. ]]> Tue, 21 Apr 2009 19:11:37 GMT #SocPharm Consumers want to connect and Pharma cos want to talk but FDA is getting in the way ]]> Tue, 21 Apr 2009 19:12:28 GMT #HCBos CVera thinks certification should be on a path of CQI ]]> Tue, 21 Apr 2009 19:12:28 GMT RT @shwen: #SocPharm JB estimates that Pharma is abt 18mths behind other industries in implementing SM (not just because of legal/reg). ]]> Tue, 21 Apr 2009 19:12:28 GMT JB asks where are the FDA people at #SocPharm? ]]> Tue, 21 Apr 2009 19:12:28 GMT @WilliamCrawford Man, you make me sound like a lawyer #HCBos ]]> Tue, 21 Apr 2009 19:13:22 GMT #SocPharm Why is there no one from FDA here? ]]> Tue, 21 Apr 2009 19:13:22 GMT how many patients are drupal developers? #HCBos ]]> Tue, 21 Apr 2009 19:13:22 GMT @healthblawg: David, can you share for remote tweep viewing? #HCBos ]]> Tue, 21 Apr 2009 19:14:16 GMT #SocPharm bernoff: analyze people based on social benefit vs social participation ]]> Tue, 21 Apr 2009 19:14:16 GMT @carlosrizo #HCBos Helping filter good info for patients may reduce time processing bad data with patients ]]> Tue, 21 Apr 2009 19:14:16 GMT Allscripts & Curespan have tools that allow for communication of care across providers / handoffs from one provider to another #HCBos ]]> Tue, 21 Apr 2009 19:15:08 GMT #SocPharm People with Mood Disorders tend to connect more than other conditions "Misery loves company" ]]> Tue, 21 Apr 2009 19:15:08 GMT @leewhite #HCBos Lucky you! Haven't had chance to check feedback! ]]> Tue, 21 Apr 2009 19:15:08 GMT #SocPharm JB: Mood disorders are most connected patients ("misery loves company" :-) + obesity, sleep, chronic pain, migraine, skin disorder ]]> Tue, 21 Apr 2009 19:15:08 GMT #SocPharm Obesity, sleep disorders, migraines, skin disorders are also most likely to be connected ]]> Tue, 21 Apr 2009 19:15:08 GMT RT @ekarofsky: #SocPharm bernoff: analyze people based on social benefit vs social participation ]]> Tue, 21 Apr 2009 19:15:08 GMT @2healthguru Will post HIPAA / Son of HIPAA slides later today #HCBos ]]> Tue, 21 Apr 2009 19:15:08 GMT RT @cerro: Tool to check social media username availability, avoid cybersquats http://checkusernames.com/ #HCBos ]]> Tue, 21 Apr 2009 19:16:12 GMT #SocPharm JB: "Lonely Fellow Sufferers" - tend to be older, so less likely to be connected: Diabetes, Cancer, High Cholesterol, Arthritis ]]> Tue, 21 Apr 2009 19:16:12 GMT #SocPharm "Lonely fellow sufferers" like diabetes, cholesterol, are in an older category ]]> Tue, 21 Apr 2009 19:16:12 GMT I think I just heard hackademia. New word for me #HCBos ]]> Tue, 21 Apr 2009 19:16:12 GMT http://twitpic.com/3q45o - #SocPharm. Josh bernoff presenting ]]> Tue, 21 Apr 2009 19:16:12 GMT #SocPharm "COnnectors who don't care" Asthma and allergies ]]> Tue, 21 Apr 2009 19:17:06 GMT @carlosrizo #HCBos If Docs collaborated then as a community they would be filtering good from bad. Saving all of them time in longer run. ]]> Tue, 21 Apr 2009 19:17:06 GMT #SocPharm JB: "Connectors who don't care" - Ashtma, Allergies. ]]> Tue, 21 Apr 2009 19:17:06 GMT #SocPharm Disconnected folks are in categories like Osteoporosis, ED, etc. ]]> Tue, 21 Apr 2009 19:18:03 GMT @carlosrizo #HCBos Delicious Works - we just have not consciously used it for the medical articles that people bring in to docs offices ]]> Tue, 21 Apr 2009 19:18:03 GMT @ekivemark #HCBos filtering data FOR patients seems paternalistic from the distance. Needs to be participatory or patient lead. ]]> Tue, 21 Apr 2009 19:18:03 GMT #SocPharm JB: "The Disconnected" - High blood pres, GI, Other respiratory, Osteoperosism, Bladder cond's, ED, CHF, Thyroid ]]> Tue, 21 Apr 2009 19:18:03 GMT An email question from UK for @jbernoff What are proper incentives to get pharma people involved in social media? Bravery? #SocPharm ]]> Tue, 21 Apr 2009 19:18:04 GMT #HCBos: maybe 5% of adverse drug reports get reported to the FDA. How to increase event reporting? ]]> Tue, 21 Apr 2009 19:18:04 GMT @cerro Thanks for the link and thanks for helping the discussion. This type of session only works when everyone's involved #HCBos ]]> Tue, 21 Apr 2009 19:19:05 GMT #SocPharm Count social participant as those who participate in a social media technique at least once a week. ]]> Tue, 21 Apr 2009 19:19:05 GMT Room is packed and overflowing out the door to listen to Josh Bernoff at #SocPharm http://twitpic.com/3q4a8 ]]> Tue, 21 Apr 2009 19:19:05 GMT @shwen #SocPharm, Leg/Reg is not our biggest challenge, it's getting traditional pharma marketers to value listening & dialogue ]]> Tue, 21 Apr 2009 19:19:05 GMT I heard it too! RT @carlosrizo: I think I just heard hackademia. New word for me #HCBos ]]> Tue, 21 Apr 2009 19:19:05 GMT Is anyone at #SocPharm a software person? Am I alone here? ]]> Tue, 21 Apr 2009 19:19:55 GMT #SocPharm So Josh wants you to parse by therapeutic category as part of your evaluation process in whether to use Social Media ]]> Tue, 21 Apr 2009 19:20:39 GMT @Jenmccabegorman enters the room with a pink MacBook - my daughters would love it #HCBos ]]> Tue, 21 Apr 2009 19:20:39 GMT RT @zelliott: #SocPharm Josh wants you to parse by therapeutic category as part of your evaluation process in whether to use Social Media ]]> Tue, 21 Apr 2009 19:21:30 GMT Couldn't make #SocPharm ? @ or dm me your info to learn how to see the full conference video, including J Bernoff's new research data ]]> Tue, 21 Apr 2009 19:21:30 GMT @carlosrizo where's the twit pic? #HCBos ]]> Tue, 21 Apr 2009 19:21:30 GMT And heeeeeere's @jenmccabegorman #HCBos ]]> Tue, 21 Apr 2009 19:21:30 GMT @msmamet I'd love to see the full video #SocPharm ]]> Tue, 21 Apr 2009 19:22:36 GMT #HCBos The Health Camp creative process ... REVEALED!!! - Photo: http://bkite.com/06HRG ]]> Tue, 21 Apr 2009 19:22:36 GMT RT @DUrbaniak: @shwen #SocPharm, Leg/Reg not our biggest challenge, it's getting traditional pharma marketers to value listening & dialogue ]]> Tue, 21 Apr 2009 19:22:36 GMT #SocPharm JB's graph = Social Benefit (Y-axis) vs. Social Participation Level (x-axis) divided into quadrants. "MiseryLuvsComp" is top right ]]> Tue, 21 Apr 2009 19:22:36 GMT @msmamet Would love info on how to watch video from #HCBos templetonm[at]ihaonline[dot]org ]]> Tue, 21 Apr 2009 19:23:31 GMT RT @stevenwardell: #HCBos The Health Camp creative process ... REVEALED!!! - Photo: http://bkite.com/06HRG ]]> Tue, 21 Apr 2009 19:23:31 GMT @jenmccabegorman is a firestarter so be sure to wear flame retardant clothing during her presentation #HCBos ]]> Tue, 21 Apr 2009 19:23:31 GMT @jonmrich #SocPharm@msmamet #SocPharm me too...... ]]> Tue, 21 Apr 2009 19:23:31 GMT Ken Fasman : In acute setting, no chance for 2d opinion ... small % of pts push back in that setting; what SocMed tool could help? #HCBos ]]> Tue, 21 Apr 2009 19:23:31 GMT @DUrbaniak So true - it's not the technology or the medium... It's understanding the culture and mindset. #SocPharm ]]> Tue, 21 Apr 2009 19:24:33 GMT @msmamet I'd love to see the full video #SocPharm ]]> Tue, 21 Apr 2009 19:24:33 GMT #SocPharm However, social participation levels of the less connected will increase over the years (Josh doesn't recco Osteoporosis though) ]]> Tue, 21 Apr 2009 19:24:33 GMT @2healthguru @carlosrizo:@modulist #HCBos say what? with all due respect I flat out disagree. MASSIVE innovation to be had tween API & WS!!! ]]> Tue, 21 Apr 2009 19:25:29 GMT RT @1samadams:@2healthguru @carlosrizo:@modulist #HCBos say what? with all due respect I flat out disagree. MASSIVE innovation to be had .. ]]> Tue, 21 Apr 2009 19:25:29 GMT RT @shwen: #SocPharm Mood disorders r most connected patients ("misery loves company" obesity, sleep, chronic pain, migraine, skin disorder ]]> Tue, 21 Apr 2009 19:26:20 GMT @2healthguru @carlosrizo:@modulist #HCBos the problem lies in first defining the problem then applying the right solution! ]]> Tue, 21 Apr 2009 19:26:20 GMT @2healthguru @carlosrizo:@modulist #HCBos API's = Dixie Cups WebServices/SOA = iPhone ]]> Tue, 21 Apr 2009 19:27:11 GMT #HCBos @jenmccabegorman Patient Advocate for @PolarWisdom ]]> Tue, 21 Apr 2009 19:27:11 GMT Comparing searach.twitter.com; tweetgrid, tweetdeck, coveritlive latencies... #HCBos ]]> Tue, 21 Apr 2009 19:27:11 GMT @2healthguru @carlosrizo:@modulist #HCBos finally - u won't see innovation if u look in the usual places, requires different mindset ]]> Tue, 21 Apr 2009 19:27:11 GMT #SocPharm Josh has data on 16-20 of the top most followed medication regarding breakdown of followers (i.e. Spectators vs Creators) ]]> Tue, 21 Apr 2009 19:28:09 GMT Want 2 see where DDMAC's head is at when it comes to social media? Look here: http://bit.ly/7y6Nk Read here: http://bit.ly/P8GRa #SocPharm ]]> Tue, 21 Apr 2009 19:28:09 GMT @zelliott #SocPharm, most people don't think of themselves as patients or therapeutic categories and many have co-morbid conditions ]]> Tue, 21 Apr 2009 19:28:09 GMT #HCBos @PolarWisdom an advocacy feed for people living with depression. ]]> Tue, 21 Apr 2009 19:28:09 GMT Big variations in LEVELS of social participation (from inactive up through creators) depending on conditions. Bernoff. #SocPharm ]]> Tue, 21 Apr 2009 19:28:09 GMT Interesting. Jenn is a depression survivor and that's how she got involved with organized wisdom #HCBos ]]> Tue, 21 Apr 2009 19:28:09 GMT #SocPharm Mood disorders r 26% creators (v. high) - based on Groundswell "ladder of participation". ]]> Tue, 21 Apr 2009 19:28:54 GMT #HCBos "What are benefitsof Soc Media for Health" If asking this you are failing @jenmccabegorman Instead ask who you are designing for ]]> Tue, 21 Apr 2009 19:29:45 GMT Jenn -If you ask, "What are the benefits of SM for Health," then you're destined to fail #HCBos ]]> Tue, 21 Apr 2009 19:29:45 GMT "What are the benefits of social medial for health? asks @jenmccabegorman #HCBos ]]> Tue, 21 Apr 2009 19:29:45 GMT YES: 1st need to know WHO are you trying to reach, WHERE are they, and HOW are they interacting? #HCBos ]]> Tue, 21 Apr 2009 19:30:41 GMT Physician blogger discussion headed by Dr. V from www.33charts.com #HCBos ]]> Tue, 21 Apr 2009 19:30:41 GMT #HCBos Figure out who your audience is and which social Media channels they use @jenmccabegorman ]]> Tue, 21 Apr 2009 19:30:41 GMT @carlosrizo #HCBos follow the discussion going on now at #SocPharm ]]> Tue, 21 Apr 2009 19:30:41 GMT #SocPharm Ideas to engage geriatric demongraphic - critical audience w/polypharmacy /info needs but least e-presence ]]> Tue, 21 Apr 2009 19:30:41 GMT Basing analysis on medications instead of conditions is not smart. Meds typically less than 10% of condition conversations #SocPharm ]]> Tue, 21 Apr 2009 19:30:41 GMT #SocPharm 83% of doctors earning <$75K annual are "spectators" - a phenomenally high amt. 59% for those earning >$75K. ]]> Tue, 21 Apr 2009 19:31:32 GMT #SocPharm Many medical professionals are spectators ]]> Tue, 21 Apr 2009 19:31:32 GMT #SocPharm what sicknesses are people more social about by age and diagnosis. Very interesting. http://twitpic.com/3q567 ]]> Tue, 21 Apr 2009 19:31:33 GMT #HCBos @jenmccabegorman How do Soc Med tools help connect patients to providers. ]]> Tue, 21 Apr 2009 19:32:30 GMT #HCBos @jenmccabegorman explains her method for Tweeting. ]]> Tue, 21 Apr 2009 19:32:30 GMT Saying same things as #SocPharm :-) - RT @ekivemark: #HCBos Figure out who ur audience is & which SM channels they use @jenmccabegorman ]]> Tue, 21 Apr 2009 19:32:31 GMT @2healthguru Here are my slides, such as they are - HIPAA , Son of HIPAA from HealthCamp Boston http://bit.ly/vb5vM #HCBos ]]> Tue, 21 Apr 2009 19:32:31 GMT Popular metaphors at #HCBos: anything comparing medicine to finance (ATM, bank balance online), "medical dialtone" for interoperability. ]]> Tue, 21 Apr 2009 19:32:31 GMT #HCBos: How do we identify and categorize an adverse drug event (ADE)? Patients may not be able to identify ADE as such. ]]> Tue, 21 Apr 2009 19:32:31 GMT #SocPharm JB: Learn more abt how pats or Dr's cope w/ disesase u treat; Generate awareness; Create support group to enhance compliance... ]]> Tue, 21 Apr 2009 19:33:30 GMT We did a project several years ago on osteoporosis - they are talking online. Don't let your preconceptions get in the way #SocPharm ]]> Tue, 21 Apr 2009 19:33:30 GMT #SocPharm JB: Improve public perception, Educate Dr's abt ur product // These were all eg's of what Pharma is doing. ]]> Tue, 21 Apr 2009 19:33:30 GMT #SocPharm Doctors are on social media sites in big numbers but not nessicarly for pro reasons. ]]> Tue, 21 Apr 2009 19:33:31 GMT @tomob #SocPharm, great rationale to move away from the product centric view most of us in pharma still apply to marketing & communication ]]> Tue, 21 Apr 2009 19:34:27 GMT RT @healthblawg: @2healthguru My slides, such as they are: HIPAA , Son of HIPAA from HealthCamp Boston http://bit.ly/vb5vM #HCBos ]]> Tue, 21 Apr 2009 19:34:27 GMT #HCBos Data Gathering, Processing, Synthesize, Re-Distributing (GPSR)@jenmccabegorman Draw Pie chart of GPSR - aim for 50% S ]]> Tue, 21 Apr 2009 19:34:28 GMT RT @Marcus_Andrews: #SocPharm Doctors are on social media sites in big numbers but not necessarily for pro reasons. ]]> Tue, 21 Apr 2009 19:34:28 GMT #SocPharm is surprising on many levels. I'm a tech person, and I am surprised to find that there are folks in Pharma that get it. Now what? ]]> Tue, 21 Apr 2009 19:35:35 GMT Basing analysis on meds instead of conditions is not smart. Meds typically less than 10% of condition conversations #SocPharm (via @tomob) ]]> Tue, 21 Apr 2009 19:35:35 GMT #HCBos @jenmccabegorman your best quality time with Twitter is spent on synthesizing information. ]]> Tue, 21 Apr 2009 19:35:35 GMT #HCBos @jenmccabegorman formalizes Tweeting: DPRS methodology: Data collection, Processing, Re-distribution and Synthesis. Awesome! ]]> Tue, 21 Apr 2009 19:35:35 GMT #SocPharm Most conservative strategies (like listening, private communities, docs communities) have least power ]]> Tue, 21 Apr 2009 19:36:31 GMT #HCBos @jenmccabegorman Google Alerts is a great source for material to tweet on. ]]> Tue, 21 Apr 2009 19:36:31 GMT checking out @jennamccabegorman's analysis of using twitter for @polarwisdom realtime evolution in action #HCBos ]]> Tue, 21 Apr 2009 19:36:31 GMT Seems that most discussion here about social media in medicine has not really delved into how to use technology to change process #HCBos ]]> Tue, 21 Apr 2009 19:36:31 GMT @1samadams copy that; me thinks @modulist in best position to comment....#HCBos ]]> Tue, 21 Apr 2009 19:36:31 GMT #HCBos @jenmccabegorman 5 external v 1 in-house link is less like Twitter spam ]]> Tue, 21 Apr 2009 19:37:25 GMT #SocPharm JB: "U have to listen to what ppl r saying - if u keep ur head in the sand, u'll get kicked in the butt". LOL! ]]> Tue, 21 Apr 2009 19:37:25 GMT Recursive mantra of the day - reimbursement system doesn't cover stuff we need - e.g. care coordination etc #HCBos ]]> Tue, 21 Apr 2009 19:37:25 GMT #HCBos @jenmccabegorman Look at ration between external links and internal wisdom links. 5:1 is a good ratio. 1:1 great, but may get spammy. ]]> Tue, 21 Apr 2009 19:37:25 GMT #SocPharm My research has shown that women are more likely to form a sense of community around medical conditions ]]> Tue, 21 Apr 2009 19:37:25 GMT RT @trialx: #HCBos @jenmccabegorman formalizes Tweeting: DPRS methodology: Data collect, Processing, Re-distribution and Synthesis. Awesome! ]]> Tue, 21 Apr 2009 19:37:25 GMT Jen - Uses 5 tweets with an external links to each one tweet from organized wisdom. Thinks 1:5 is a great marketing ratio #HCBos ]]> Tue, 21 Apr 2009 19:39:23 GMT #SocPharm But they are not buying anything that pharma companies pitch. They want to hear from others and HCP's ]]> Tue, 21 Apr 2009 19:39:23 GMT #SocPharm - hiring notice, will soon be posting for sr mgr crm/digital on our innovation team, will send the posting info, DM if interested ]]> Tue, 21 Apr 2009 19:39:23 GMT #SocPharm JB: There'll be a time when regulators will say "don't tell us u didn't know/hear - there r simple tools to listen". ]]> Tue, 21 Apr 2009 19:39:23 GMT RT @KoryeLogan: RT @tparish Pushed By Celebrities, Twitter Is Poised To Double Its Monthly Traffic Once Again http://ff.im/2gwM7 #SocPharm ]]> Tue, 21 Apr 2009 19:39:23 GMT #HCBos How many twitter feeds, What content, how to get followers? Care and feeding? What to tweet? Skin it? Design? How to be authentic? ]]> Tue, 21 Apr 2009 19:39:23 GMT RT @anelsewhere: metaphors at #HCBos: medicine to finance (ATM, bank balance online), "medical dialtone" . What happened to finance.? ]]> Tue, 21 Apr 2009 19:39:23 GMT @tapsonic getting budgets, convincing legal, educating media partners, creating good ideas. reason why we see few #SocPharm case study ]]> Tue, 21 Apr 2009 19:39:23 GMT RT @shwen: #SocPharm JB: "U have to listen to what ppl r saying - if u keep ur head in the sand, u'll get kicked in the butt". LOL! ]]> Tue, 21 Apr 2009 19:39:23 GMT Companies may find that it is LESS risky NOT to do active listening, since the information is out there. Regulatory reversal! #SocPharm ]]> Tue, 21 Apr 2009 19:39:24 GMT RT @tstitt: Basing analysis on meds instead of condx is not smart Meds typically < 10% of condx conversations #SocPharm via @tomob #HCBos ]]> Tue, 21 Apr 2009 19:39:24 GMT #HCBos @jenmccabegorman Health 2.0 = Content + Community ]]> Tue, 21 Apr 2009 19:39:24 GMT Jennifer Wulff (Pfizer) leading session on improving drug safety reporting via online communities, EHRs, PHRs, etc. #HCBos #SocPharm ]]> Tue, 21 Apr 2009 19:40:18 GMT Jen - Fascinating analysis of how organizedwisdom went after the depression market using Tw #HCBos ]]> Tue, 21 Apr 2009 19:40:18 GMT http://tinyurl.com/c4gn42 Remember that a lot of pharma companies are now risk adverse thanks to letters last month #SocPharm ]]> Tue, 21 Apr 2009 19:40:18 GMT #HCBos Where is most need for Advocacy. Mental disorders = Stigma but Depression does not define you ]]> Tue, 21 Apr 2009 19:40:18 GMT @richmeyer #SocPharm maybe we should stop pitching and start talking and listening, new products and programs could improve dramatically ]]> Tue, 21 Apr 2009 19:40:18 GMT @DUrbaniak turns out that is our #1 recommendation - quit trying to sell meds and get on the side of the patient. #SocPharm ]]> Tue, 21 Apr 2009 19:41:23 GMT #SocPharm Audience: "The market reports that I get back from a closed private community [for OTC drug] are invaluable" - agency strategist. ]]> Tue, 21 Apr 2009 19:41:23 GMT @polarwisdom @jenmccabegorm presentation on slideshare for #HCBos http://bit.ly/90Wd8 ]]> Tue, 21 Apr 2009 19:41:24 GMT #SocPharm some pharma companies are afraid to even listen because of issues around AE's ]]> Tue, 21 Apr 2009 19:41:24 GMT What do you think about this idea?: Health 2.0 equals credible content + community #HCBos #prevwell ]]> Tue, 21 Apr 2009 19:41:24 GMT @msmamet Would love to see/hear the video of Josh Bernoff's #SocPharm talk, was sorry I missed it ]]> Tue, 21 Apr 2009 19:41:24 GMT @shwen this is killing me- great content here in #HCBos but missing what sounds like good pragmatic content in the other tracks ]]> Tue, 21 Apr 2009 19:41:24 GMT RT @shersteve: @polarwisdom @jenmccabegorm presentation on slideshare for #HCBos http://bit.ly/90Wd8 ]]> Tue, 21 Apr 2009 19:41:24 GMT RT @healthfinder: What do you think about this idea?: Health 2.0 equals credible content + community #HCBos #prevwell ]]> Tue, 21 Apr 2009 19:41:24 GMT #HCBos Twitter helps re-frame healthcare research. ]]> Tue, 21 Apr 2009 19:41:24 GMT RT @zelliott #SocPharm Most conservative strategies (like listening, private communities, docs communities) have least power +Source? ]]> Tue, 21 Apr 2009 19:41:24 GMT RT @healthblawg: Recursive mantra of the day - reimbursement system doesn't cover stuff we need - e.g. care coordination etc #HCBos ]]> Tue, 21 Apr 2009 19:42:20 GMT @ambiernacki I wuld say the same - luving josh's talk, but really want to hear @jenmccabegorman too! #HCBos ]]> Tue, 21 Apr 2009 19:43:14 GMT Closed online community low risk and high reward for pharma market research. Communities generate unique user storys. #SocPharm ]]> Tue, 21 Apr 2009 19:43:14 GMT HCbos @polarwisdom is treatment centric rather than illness centric. Even so it is challenging to generate conversation ]]> Tue, 21 Apr 2009 19:43:15 GMT #SocPharm Also should there be a shift from new Rx's to getting more compliance with current customers? That is what consumers is doing ]]> Tue, 21 Apr 2009 19:43:15 GMT High-earners asocial online?... #SocPharm 83% of doctors earning <$75K annual are "spectators". 59% for those earning >$75K. (via @shwen) ]]> Tue, 21 Apr 2009 19:43:15 GMT RT @shersteve: @polarwisdom @jenmccabegorm presentation on slideshare for #HCBos http://bit.ly/90Wd8 ]]> Tue, 21 Apr 2009 19:44:11 GMT Some pretty interesting tweets today from SocialPharmerBoston at #SocPharm http://barcamp.org/SocialPharmerBoston ]]> Tue, 21 Apr 2009 19:44:11 GMT Jen - One goal of Organizedwisdom was to generate discussion about depression #HCBos ]]> Tue, 21 Apr 2009 19:44:11 GMT #SocPharm Sorry all, but Josh has asked us NOT to publish his talk, but his report will be available via @forrester v. shortly. ]]> Tue, 21 Apr 2009 19:44:11 GMT @DUrbaniak That's exactly what I try to teach clients - listen instead of pushing stuff. Former DTC peeps grasp it faster #SocPharm ]]> Tue, 21 Apr 2009 19:45:12 GMT thnx 4 posting so fast! RT @carlosrizo RT @shersteve: @polarwisdom @jenmccabegorm presentation on slideshare for #HCBos http://bit.ly/90Wd8 ]]> Tue, 21 Apr 2009 19:45:12 GMT @whataboutbob It's happening but pharma is very risk-averse (sometimes w/ good reason) so slow. See #SocPharm today http://bit.ly/vdpwx ]]> Tue, 21 Apr 2009 19:45:13 GMT #SocPharm What makes marketers think that consumers want to hear from pharma anyway? What is the value to them? ]]> Tue, 21 Apr 2009 19:45:13 GMT #HCBos 1 DM for every 10 questions asked on PolarWisdom. DMs can lead to handcrafted search result and Wisdom Card. ]]> Tue, 21 Apr 2009 19:45:13 GMT RT @alexdc: Some pretty interesting tweets today from SocialPharmerBoston at #SocPharm http://barcamp.org/SocialPharmerBoston ]]> Tue, 21 Apr 2009 19:45:13 GMT @PediatricInc RT @healthblawg: reimbursement system doesn't cover stuff we need - e.g. care coordination etc #HCBos #healthcare ]]> Tue, 21 Apr 2009 19:46:14 GMT #HCBos "You can't hide behind a persona on Twitter" ]]> Tue, 21 Apr 2009 19:46:14 GMT RT @erikdigiredo: #digitalpharma The first two parts of my presentation at Digital Pharma Barcelona: http://bit.ly/lBTpm #SocPharm ]]> Tue, 21 Apr 2009 19:47:21 GMT @shersteve your moving too fast for me - i am just a beginner but curious ? #HCBos ]]> Tue, 21 Apr 2009 19:47:21 GMT @DUrbaniak Exactly why not consumer thought leaders of influentials ? #SocPharm ]]> Tue, 21 Apr 2009 19:47:21 GMT @shwen we all need to make sure we share info cross track at tweetup and subsequent events - how to capture best takeaways? #HCBos #SocPharm ]]> Tue, 21 Apr 2009 19:47:21 GMT #HCBos @edbennett @jenmccabegorman says "Hi!" as you gives her PolarWisdom presentation ]]> Tue, 21 Apr 2009 19:48:14 GMT Cleveland Clinc communicates status updates to patient family friends - technology is there; need hospital willingness to engage #HCBos ]]> Tue, 21 Apr 2009 19:48:14 GMT RT @shwen: #SocPharm Sorry all, but Josh has asked us NOT to publish his talk. Grr. Was hoping for a pic of his 2x2 ]]> Tue, 21 Apr 2009 19:48:14 GMT Agreed. Can anyone cite precedent? RT @swoodruff: may find it is LESS risky since information is out there. Regulatory reversal! #SocPharm ]]> Tue, 21 Apr 2009 19:48:14 GMT #HCBos @jenmccabegorman avoids using a persona for her Twitterfeed. You can't hide behind a fake person, you'll be outed. ]]> Tue, 21 Apr 2009 19:49:12 GMT #SocPharm Whoops, sorry for confusion about availability of J. Bernoff's topic. Rest of day will be available tho. http://twurl.nl/dvmfu1 ]]> Tue, 21 Apr 2009 19:49:12 GMT RT @ekivemark: #HCBos "You can't hide behind a persona on Twitter" ]]> Tue, 21 Apr 2009 19:49:12 GMT #HCBos A sponsor of a twitter feed is a potential business model. ]]> Tue, 21 Apr 2009 19:50:03 GMT RT @healthblawg: Cleve Clinc communicates status updates 2 patient family friends - tech there; need hospital willingness to engage #HCBos ]]> Tue, 21 Apr 2009 19:50:03 GMT #SocPharm I had message board on Sarafem.com when launched 7 years ago. Post had to go thu daily MLR but it was successful for community ]]> Tue, 21 Apr 2009 19:50:03 GMT Great case study on a health condition-specific twitter feed, by @jenmccabegorman at #HCBos: http://bit.ly/90Wd8 ]]> Tue, 21 Apr 2009 19:51:02 GMT RT @modulist: #HCBos @jenmccabegorman avoids using a persona 4 Twitterfeed; Can't hide behind fake person, you'll be outed >viva cluetrain< ]]> Tue, 21 Apr 2009 19:51:02 GMT #SocPharm MM&M just published MR findings that 50% of online docs use Wikipedia for medical info... Hmm... ]]> Tue, 21 Apr 2009 19:51:02 GMT Just had a wild idea: tonight, in group, punch the button to port my data to HealthVault. Fun. (if place has wifi!) #HCBos ]]> Tue, 21 Apr 2009 19:51:02 GMT #SocPharm Josh's advice: use listening tools, involve MLR up front, start v. small, measure to prove worth ]]> Tue, 21 Apr 2009 19:52:01 GMT @ambiernacki @ekivemark @cerro @john_chilmark Agree RT @ambiernacki: @shwen we all must share info cross track /takeaways #HCBos #SocPharm ]]> Tue, 21 Apr 2009 19:52:01 GMT #SocPharm Also need to quickly identify threats to the brand and respond instead of doing nothing i.e. Byetta=pancreatitis ]]> Tue, 21 Apr 2009 19:52:01 GMT @shwen Sorry I wasn't able to join you guys up there today - - though I almost feel like I'm there thanks to #SocPharm ]]> Tue, 21 Apr 2009 19:52:01 GMT RT @ekivemark: #HCBos A sponsor of a twitter feed is a potential business model. >>hmmm?<< ]]> Tue, 21 Apr 2009 19:52:01 GMT #HCBos Consider the free twitter feed as "Charity Foundation" - separate from commercial entity. ]]> Tue, 21 Apr 2009 19:52:02 GMT RT @zelliott: #SocPharm Josh's advice: use listening tools, involve MLR up front, start v. small, measure to prove worth ]]> Tue, 21 Apr 2009 19:53:00 GMT @richmeyer #SocPharm, agree there are many motivated, credible people already out there who we can learn a lot from ]]> Tue, 21 Apr 2009 19:53:00 GMT @carlosrizo #HCBos Filtering would be for with patients AND other docs. ]]> Tue, 21 Apr 2009 19:53:00 GMT #SocPharm JB: Tactics-Use listening tools 2 prove worth of social, Involve MLR up front, start v small, Measure something provin app's worth ]]> Tue, 21 Apr 2009 19:53:00 GMT @Marcus_Andrews open communities online are even lower risk, high reward - all you have to do is listen. #SocPharm ]]> Tue, 21 Apr 2009 19:53:00 GMT Is @polarwisdom sustainable? For how long will it be add-free? Is it scalable? Following conversation with @jenmccabegorman #HCBos ]]> Tue, 21 Apr 2009 19:53:00 GMT #HCBos: To identify adverse health events in patient or across number of patients, need PHR data prior event; Incl . treatment compliance. ]]> Tue, 21 Apr 2009 19:53:54 GMT @tomob Some would say that even listening has it's risks. What if u hear AE, for e.g.? #SocPharm ]]> Tue, 21 Apr 2009 19:53:54 GMT @Doctor_V I disagree with the cynical comment re: pharma and regs. Nervous, anxious and wary are what I see given lack of regs #SocPharm ]]> Tue, 21 Apr 2009 19:53:54 GMT RT @DUrbaniak: @richmeyer #SocPharm stop pitching and start talking and listening,? lots of opportunities easily accessible on twitter ]]> Tue, 21 Apr 2009 19:54:51 GMT #SocPharm "Innovators Prescription" Social Media can be more effective at treating conditions than what the doctors tell them, ie. W. W ... ]]> Tue, 21 Apr 2009 19:54:51 GMT If you made a presentation at the event please post a link on Twitter with #HCBos Hashtag. Let's share. ]]> Tue, 21 Apr 2009 19:56:16 GMT RT @ekivemark: #HCBos A sponsor of a twitter feed is a potential business model.>>if conversations R "markets", then definitely<< ]]> Tue, 21 Apr 2009 19:56:16 GMT #HCBos @jenmccabegorman don't underestimate the power of the person manning your feed to drive conversion. ]]> Tue, 21 Apr 2009 19:56:16 GMT If you write a blog about a session you attended at #HCBos or #SocPharm then tweet the link with the hashtags. ]]> Tue, 21 Apr 2009 19:56:16 GMT imc2, Digitas health, Fleischman Hillard were among agencies interviewed by Josh - need to develop regulatory expertise! #SocPharm ]]> Tue, 21 Apr 2009 19:56:16 GMT #SocPharm JB quotes Clayton Christensen - some patient networks can enable better Tx of disease than MDs - e.g. AA for addiction. ]]> Tue, 21 Apr 2009 19:56:16 GMT RT @modulist: #HCBos @jenmccabegorman don't underestimate the power of the person manning your feed to drive conversion. >>indeed<< ]]> Tue, 21 Apr 2009 19:56:16 GMT Bernoff: dip your toe in now, because you will be swimming in a social ocean. yup. #SocPharm ]]> Tue, 21 Apr 2009 19:57:22 GMT Checking out TweetStats! http://tweetstats.com/graphs/PolarWisdom #HCBos - doing a bit of analytics before @jenmccabegorman shows hers ]]> Tue, 21 Apr 2009 19:57:22 GMT RT @swoodruff: Bernoff: dip your toe in now, because you will be swimming in a social ocean. yup. #SocPharm ]]> Tue, 21 Apr 2009 19:57:22 GMT That's it for now - JB's slides are available at: http://www.forrester.com/healthcampboston // SG: wish he had it as #SocPharm instead :-) ]]> Tue, 21 Apr 2009 19:57:22 GMT Social communities can sometimes treat disease better than doctors, eg AA, weight watchers #SocPharm ]]> Tue, 21 Apr 2009 19:57:22 GMT Solution to the problem posed? SocMed version of #EHR w/access rts? paper record? face-to-face? #HCBos ]]> Tue, 21 Apr 2009 19:58:18 GMT RT @katemgilbert: Great case study on a health condition-specific twitter feed, by @jenmccabegorman at #HCBos: http://bit.ly/90Wd8 ]]> Tue, 21 Apr 2009 19:58:18 GMT @mkmackey Lots of time legal and regulatory will not allow pharma marketers to listen even have Twitter blocked #SocPharm ]]> Tue, 21 Apr 2009 19:59:25 GMT @shwen we have done approx 30 SM listening & analysis projects in Pharma - AE issue is managable (and real) #SocPharm ]]> Tue, 21 Apr 2009 19:59:25 GMT RT @ePatientDave: Just had a wild idea: tonight, in group, punch the button to port my data to HealthVault. Fun.(if place has wifi!) #HCBos ]]> Tue, 21 Apr 2009 19:59:25 GMT #SocPharm Josh will check on that link - doesn't seem to be working... yet! Look out for it later. ]]> Tue, 21 Apr 2009 20:00:33 GMT RT @swoodruff: Bernoff: dip your toe in now, because you will be swimming in a social ocean. yup. #SocPharm ]]> Tue, 21 Apr 2009 20:00:34 GMT @tomob I don't disagree abt listening - I'm just saying that some conservatives will argue that. Wuld luv to hear ur learnnings. #SocPharm ]]> Tue, 21 Apr 2009 20:00:34 GMT How important is it to develop SOPs for Adverse Events? Need proper staff to assess the 6 criteria? #HCBos #SocPharma ]]> Tue, 21 Apr 2009 20:03:11 GMT #HCBos @jenmccabegorman have you looked at http://www.chartbeat.com ? Realtime analytics - inc twitter - launched at #w2e ]]> Tue, 21 Apr 2009 20:03:11 GMT @shwen page not there anymore? Typical Forrester #SocPharm ]]> Tue, 21 Apr 2009 20:03:11 GMT @shwen #SocPharm, the risk of not talking and listening to people has a much larger overall business risk over time than AE concerns ]]> Tue, 21 Apr 2009 20:03:11 GMT @openkimono agreed. Nice work JB. #SocPharm ]]> Tue, 21 Apr 2009 20:03:11 GMT #HCBos @jenmccabegorman quality of your feed has everything to do with the person running it. If they're not into it your feed will suck. ]]> Tue, 21 Apr 2009 20:04:06 GMT RT @ekivemark: #HCBos Consider the free twitter feed as "Charity Foundation" - separate from commercial entity. ]]> Tue, 21 Apr 2009 20:04:06 GMT #SocPharm In order for SM to work there has to be a desire to listen and converse..right now DTC's desire if TV ! ]]> Tue, 21 Apr 2009 20:04:06 GMT RT @modulist: #HCBos @jenmccabegorman don't underestimate the power of the person manning your feed to drive conversion. ]]> Tue, 21 Apr 2009 20:05:17 GMT RT @ekivemark: If you write a blog about a session you attended at #HCBos or #SocPharm then tweet the link with the hashtags., yes, pls do! ]]> Tue, 21 Apr 2009 20:06:42 GMT @DUrbaniak My hero !! Let's lock all the lawyers in the closet ! #SocPharm ]]> Tue, 21 Apr 2009 20:06:42 GMT #HCBos This day has been so intense, I think we're all starting to hit burnout. I have to confessed to being crispy while presenting. ]]> Tue, 21 Apr 2009 20:09:05 GMT Very important and hard Q: how do we track impact/improvement on people's lives? One way 2 start: track anecdotal/gratitude responses #HCBos ]]> Tue, 21 Apr 2009 20:10:14 GMT Also, be sure to run all your blog posts and tweets thru legal before posting ;-) #SocPharm ]]> Tue, 21 Apr 2009 20:10:14 GMT I second @mmakuch's point -- great stream on #SocPharm today - thanks to everyone for keeping us all up to date. ]]> Tue, 21 Apr 2009 20:10:14 GMT @tomob The problem with that is that then transparency goes out the window #SocPharm ]]> Tue, 21 Apr 2009 20:10:14 GMT #HCBos @jenmccabegorman Jen's discussing metrics... this is what my SoFla tweeps live for. She's using some interesting proxies to measure. ]]> Tue, 21 Apr 2009 20:11:51 GMT RT DUrbaniak: @shwen #SocPharm the risk of not talking &listening has a much larger business risk than AE concerns I second the motion! ]]> Tue, 21 Apr 2009 20:11:51 GMT #HCBos @jenmccabegorman What do you do if someone says something bad about you (it will happen). Turn it into a PR opportunity. ]]> Tue, 21 Apr 2009 20:13:13 GMT #HCBos @jenmccabegorman never assume anything on Twitter is private. (me:) kudos for her to be able to walk the privacy tightrope. ]]> Tue, 21 Apr 2009 20:14:41 GMT #SocPharm Would love to see as outcome: a steering document w/pros cons to help those willing to initiate corp discussion ]]> Tue, 21 Apr 2009 20:14:41 GMT #HCBos sessions are so good, they're starting to spill over... ]]> Tue, 21 Apr 2009 20:16:07 GMT RT @ekivemark: #HCBos @jenmccabegorman have you looked at http://www.chartbeat.com ? Realtime analytics - inc twitter - launched at #w2e ]]> Tue, 21 Apr 2009 20:17:15 GMT RT @healthcampSD: RT @ekivemark: #HCBos @jenmccabegorman have you looked at http://www.chartbeat.com ? Realtime analytics - inc twitter ]]> Tue, 21 Apr 2009 20:17:15 GMT RT @DUrbaniak #SocPharm, risk of not talking/listening to people has a much larger overall business risk over time than AE concerns. AGREE! ]]> Tue, 21 Apr 2009 20:17:15 GMT #HCBos @jenmccabegorman Jen's presented on her feeds from a healthcare POV. There's another preso to be done from a straight metrics POV. ]]> Tue, 21 Apr 2009 20:18:26 GMT Bernoff: "dip your toe in now, because you will be swimming in a social ocean." But beware of sharks http://bit.ly/17hRI #SocPharm ]]> Tue, 21 Apr 2009 20:18:26 GMT RT @ekivemark: #HCBos @jenmccabegorman Health 2.0 = Content + Community - emphasis on community, all content in world means zip w/o eyes ]]> Tue, 21 Apr 2009 20:18:27 GMT @JeanneMale Thx for the suggestion...I was actually thinking exactly that n we're thinking of a whitepaper following. #SocPharm ]]> Tue, 21 Apr 2009 20:19:24 GMT #HCBos @jenmccabegorman maybe Jen will be kind enough to do a webcast on analytics. ]]> Tue, 21 Apr 2009 20:19:24 GMT RT @bigcomm: Participation among Physicians in professional communities doubled in the past year #mrw09 ]]> Tue, 21 Apr 2009 20:20:31 GMT @tomob open communities are very dangerous cause of adverse events. No way for 2 way com. a closed comm is better but limited #SocPharm ]]> Tue, 21 Apr 2009 20:21:54 GMT #SocPharm Now up is Julie Schlack (communispace) n next is Jack Barrette (WEGOhealth) on "what patients want". ]]> Tue, 21 Apr 2009 20:21:54 GMT #SocPharm JS: Think beyond patients - involve key influencers across all customer groups. ]]> Tue, 21 Apr 2009 20:21:54 GMT #HCBos @WilliamCrawford notes #phr does not engage consumers' interest (unless you are acutely or chronically ill). How to engage? Why? ]]> Tue, 21 Apr 2009 20:23:10 GMT #SocPharm JS: How to be an empathetic partner, listen n engage patients n influencers. Create advocates from stakeholders. ]]> Tue, 21 Apr 2009 20:23:10 GMT #HCBos, #SocPharm, Kinda felt like I was a stock broker darting from column to column afraid I would miss something.. comm tool A+ ]]> Tue, 21 Apr 2009 20:24:08 GMT @williamcrawford & @john_chilmark talking about how #PHR initiaitves are nonstarters exc. for pts w chronic / rare diseases #HCBos ]]> Tue, 21 Apr 2009 20:24:08 GMT #SocPharm JS: Private online communities give u a continuous connection to ur customer - a permanent "asset" - Always on, Always fresh persp ]]> Tue, 21 Apr 2009 20:24:08 GMT RT @2healthguru: "RT @SuzanneDewey: RT @MeredithGould: @healthblawg Won't engaged patients lead to improved healthcare outcomes? #HCBos" ]]> Tue, 21 Apr 2009 20:25:06 GMT @shwen do you know if JB's slide will be availble anywhere? #SocPharm ]]> Tue, 21 Apr 2009 20:25:06 GMT #SocPharm JS: Community helps reinforce value-based relationship w/ customers, physicians, pharmacists, patients. ]]> Tue, 21 Apr 2009 20:25:06 GMT "CMS demo re handoffs from acute to postacute settings will save $$ and are likely worthwhile" #HCBos ]]> Tue, 21 Apr 2009 20:26:10 GMT @shwen Thanks for all the #SocPharm coverage today. Been enjoying your tweets ]]> Tue, 21 Apr 2009 20:26:10 GMT @Marcus_Andrews Yes - Josh is checking the link to his slides, but should be up soon at: http://www.forrester.com/healthcampboston #SocPharm ]]> Tue, 21 Apr 2009 20:27:21 GMT #HCBos @lostonroute66 is presenting government data systems. ]]> Tue, 21 Apr 2009 20:27:21 GMT #SocPharm Engage ur customers for insight, co-creation, and authentic advocacy. ]]> Tue, 21 Apr 2009 20:27:21 GMT hoping to make it to #HCBos before it ends! ]]> Tue, 21 Apr 2009 20:27:21 GMT hoping to make it to #HCBos before it ends! ]]> Tue, 21 Apr 2009 20:27:21 GMT #HCBos @lostonroute66 has a slide of Pillbox up on the screen @modulista would go ga-ga over this guide. ]]> Tue, 21 Apr 2009 20:27:22 GMT Will #PHR adoption / pt engagement actually improve outcomes / reduce costs? If it works why aren't payors pushing it more? #HCBos ]]> Tue, 21 Apr 2009 20:27:22 GMT RT @bigcomm: Video detailing is growing. Satisfaction is very high among Physicians #mrw09 ]]> Tue, 21 Apr 2009 20:28:28 GMT @bigcomm YW - n now i'm enjoying urs, thx! What mtg r u at? #SocPharm ]]> Tue, 21 Apr 2009 20:28:28 GMT #HCBos @lostonroute66 Pillbox is a high-resolution database of photos of oral medications (Field guide to pills) ]]> Tue, 21 Apr 2009 20:28:28 GMT RT @MeredithGould: @healthblawg Won't engaged patients lead to improved healthcare outcomes? #HCBos // We all hope so ]]> Tue, 21 Apr 2009 20:28:28 GMT RT @shamsha: RT @carlosrizo RT @shersteve: @polarwisdom @jenmccabegorm presentation on slideshare for #HCBos http://bit.ly/90Wd8" ]]> Tue, 21 Apr 2009 20:29:23 GMT #HCBos @lostonroute66 you could package subsets of PIllbox for different audiences. ]]> Tue, 21 Apr 2009 20:30:25 GMT Spamming it up with @christocarroll & @msmamet at #SocPharm. Spamspamspam! ]]> Tue, 21 Apr 2009 20:30:25 GMT RT @lostonroute66: @carlosrizo if there was a reimbursement code: listening to patient...>>how novel!<< see http://hellohealth.com #HCBos ]]> Tue, 21 Apr 2009 20:31:40 GMT Intriguing: At a session on NLM initiative to improve patient safety via pharmaceutical data high resolution visualization #HCBos ]]> Tue, 21 Apr 2009 20:32:36 GMT #HCBos @lostonroute66 PIllbox has photography of pills down to the individual granule. More data than you need today, that's OK. ]]> Tue, 21 Apr 2009 20:32:36 GMT Private community safer place to develop messaging early on. #SocPharm ]]> Tue, 21 Apr 2009 20:32:36 GMT @ekivemark - payor perspective - look at integrated places like kaiser - 50% #phr adoption by pts; highest elsewhere 2-3-6% if lucky #HCBos ]]> Tue, 21 Apr 2009 20:32:36 GMT #microgratitude -many, many thanks to all who attended the @polarwisdom case study at #HCBos. Your feedback, questions = tough. Invaluable. ]]> Tue, 21 Apr 2009 20:34:33 GMT #SocPharm JS: Pvt communities r "safe place" to develop concepts early in launch n post launch. Can contain AEs, 3rd party moderation, etc. ]]> Tue, 21 Apr 2009 20:34:33 GMT #SocPharm The problem is that by the time the pharma social media ship comes in everyone will be at the airport ]]> Tue, 21 Apr 2009 20:34:33 GMT Top talent #SocPharm ... Well done @Shwen! ]]> Tue, 21 Apr 2009 20:35:31 GMT #HCBos @lostonroute66 used insight tool kit to photo Pillbox, same stuff as used in the Visible Human Project. ]]> Tue, 21 Apr 2009 20:35:31 GMT #SocPharm Engagement marketing is changing and pharma cannot keep pace..for example Twitter growth not steep lome ]]> Tue, 21 Apr 2009 20:35:31 GMT RT @richmeyer: #SocPharm The problem is that by the time the pharma social media ship comes in everyone will be at the airport ]]> Tue, 21 Apr 2009 20:36:30 GMT @ChristineKraft TY! Very honored/grateful 2 have such wonderful ppl sharing their knowledge n interacting w/ all these smart folk. #SocPharm ]]> Tue, 21 Apr 2009 20:36:30 GMT @shwen who will be the 1st S/PBM? aka social pharma benefit manager? #SocPharm #HCBos ]]> Tue, 21 Apr 2009 20:36:30 GMT Talking about cunsumer and clinician engagement #HCBos http://twitpic.com/3q9s0 ]]> Tue, 21 Apr 2009 20:36:30 GMT @ChristineKraft Check out my website I think you'll like it http://www.worldofdtcmarketing.com #SocPharm ]]> Tue, 21 Apr 2009 20:37:28 GMT once they put this out will go open API! w00t! Best thing to come out of the FDA in quite awhile...#HCBos @lostonroute66 ]]> Tue, 21 Apr 2009 20:37:28 GMT @jenmccabegorman Great job. You need to cover all that content thoroughly and record ur presentation with the slides --> the web #HCBos ]]> Tue, 21 Apr 2009 20:38:34 GMT #SocPharm Pharma is not known for reacting to ANYTHING quickly except negative clinical data ]]> Tue, 21 Apr 2009 20:38:34 GMT Hate to say it but TweetDeck loses the latency battle by a BIG margin #HCBos ]]> Tue, 21 Apr 2009 20:38:34 GMT #SocPharm Ok - Jack Barrette (@healthyjack) is up now... FYI - He used to rn Health vertical at Yahoo. ]]> Tue, 21 Apr 2009 20:38:34 GMT Done (again) w/the icon book. Back to the delightful author & then off to the lovely publisher. Back to reading the action at #HCBos. ]]> Tue, 21 Apr 2009 20:40:21 GMT #SocPharm @WEGOhealth focuses on "health activists" - consumer opinion leaders who r empowered to help others. ]]> Tue, 21 Apr 2009 20:41:15 GMT RT @healthblawg: RT @MeredithGould: @healthblawg Won't engaged patients lead to + outcomes? #HCBos // Depends on where they are engaged. ]]> Tue, 21 Apr 2009 20:41:15 GMT RT @healthblawg: RT @MeredithGould: @healthblawg Won't engaged patients lead to + outcomes? #HCBos // Depends on where they are engaged. ]]> Tue, 21 Apr 2009 20:41:16 GMT #SocPharm Women r 80% of the health activists on WEGOhealth. ]]> Tue, 21 Apr 2009 20:41:16 GMT Women 80% of the health activists on WEGO health. Not surprising. #SocPharm ]]> Tue, 21 Apr 2009 20:41:16 GMT climbing wall? ears? ravioli? what do you think? - http://mobypicture.com/?6v9kf4 ]]> Tue, 21 Apr 2009 20:41:16 GMT Listening to Jim Kauffman describe incentives, new tech, integration possibilities for emergency responders, 911 calls, etc. #HCBos ]]> Tue, 21 Apr 2009 20:42:21 GMT http://tinyurl.com/cuegfc=282c&e097-selectedIndex=2&43a0-selected=0 ]]> Tue, 21 Apr 2009 20:42:21 GMT RT @ekivemark: If you made a presentation at the event please post a link on Twitter with #HCBos Hashtag. Let's share. ]]> Tue, 21 Apr 2009 20:42:21 GMT Depends on "where" they're engaged...or "how" they're engaged? Or, perhaps at what point they're engaged? #HCBos ]]> Tue, 21 Apr 2009 20:42:21 GMT copy and paste that for FDA pillfinder beta-first look! "Not ready for primetime"...links to DailyMed, which is FDA approved Rx/drug data... ]]> Tue, 21 Apr 2009 20:42:22 GMT I heart Jack Barette. Can't believe I used the wrong hashtag all day! #SocPharm ]]> Tue, 21 Apr 2009 20:43:15 GMT #SocPharm Jack is showing VaginaPagina.com - health activist for womens health. Tagline: "vulva la revolucion". // LOL! ]]> Tue, 21 Apr 2009 20:43:15 GMT #HCBos @lostonroute66 is now showing the ugly underbelly of govt-issue design in the pill databases. Just reading it is a labor of love! ]]> Tue, 21 Apr 2009 20:44:12 GMT #SocPharm JB: What patient community wants - 1. Grow my own audience (e.g. get pharma $ to get more ppl to my own blog) ]]> Tue, 21 Apr 2009 20:44:12 GMT #HCBos \me thinks that we desperately need a dumbed down version for home caregivers, parents, spouses, etc. ]]> Tue, 21 Apr 2009 20:45:03 GMT #SocPharm JB: 2. Patients want connection - "Give me access and support" 3. Creation - "let me help" 4. Utility - "make me more effective" ]]> Tue, 21 Apr 2009 20:45:03 GMT darn, last link not working...will ask @lostonroute66 to provide...(FDA PillFinder) - #HCBos ]]> Tue, 21 Apr 2009 20:45:03 GMT @pharmachameleon How r things at IMC2 you guys did Sarafem.com for me? #SocPharm ]]> Tue, 21 Apr 2009 20:46:01 GMT "Reminder not to be too in love with your work." But @lostonroute66 has cause. Screenshot of Adobe Flex Pillbox FDA Beta app ROCKS. Hardcore ]]> Tue, 21 Apr 2009 20:46:01 GMT #HCBos @lostonroute66 giving us preview of NLM Pillbox, after the IAs got to it. ]]> Tue, 21 Apr 2009 20:47:04 GMT @modulist may want to supplement "lite" for "dumbed down" version; #HCBos ]]> Tue, 21 Apr 2009 20:47:04 GMT NLM linking its drug info portal with pillbox interface they are developing. Check out the drug info portal here: http://bit.ly/7bZno #HCBos ]]> Tue, 21 Apr 2009 20:47:57 GMT #HCBos @lostonroute66 because NLM PIllbox has been built in Flex, it's highly modular., and it's open source (read: mashup-ready) ]]> Tue, 21 Apr 2009 20:47:58 GMT @mkmackey Depends on the info Diff timefrm 4 diff info Problem: Nd to bld eng to imp pap recs; EZer (but not EZ) to do this for #EHR #HCBos ]]> Tue, 21 Apr 2009 20:47:58 GMT #SocPharm JB: ~80-90% of individuals surveyed (n=422) want to give their opinion to industry. ]]> Tue, 21 Apr 2009 20:47:58 GMT "Our role (FDA) providing accurate info, disseminating data, let market decide what products/resources can be developed...(Pillbox)" #HCBos ]]> Tue, 21 Apr 2009 20:48:51 GMT Great discussion on #SocPharm today - felt like I was there. Thanks to all who were contributing. ]]> Tue, 21 Apr 2009 20:48:51 GMT "First goal is to get this out the door via data dump with GPL and/or CC2 licensing...NLIM licenses data in a variety of formats" #HCBos ]]> Tue, 21 Apr 2009 20:49:51 GMT RT @shwen: #SocPharm JB: What patient community wants - 1. Grow my own audience (e.g. get pharma $ to get more ppl to my own blog) ]]> Tue, 21 Apr 2009 20:49:51 GMT Improving pt engagement and provider engagement depend on what? // changing the $$ flow / exposing to incentives #HCBos ]]> Tue, 21 Apr 2009 20:49:51 GMT #HCBos @lostonroute66 I'm very curious to see what the backend behind Flex is running. ]]> Tue, 21 Apr 2009 20:50:47 GMT RT @modulist: #HCBos @lostonroute66 because NLM PIllbox has been built in Flex, it's highly modular, n it's open source (read: mashup-ready) ]]> Tue, 21 Apr 2009 20:50:47 GMT RT @modulist: #HCBos @lostonroute66 because NLM PIllbox has been built in Flex, it's highly modular, n it's open source (read: mashup-ready) ]]> Tue, 21 Apr 2009 20:50:47 GMT @tomob Thx for all ur contributions n thoughtful discussions! #SocPharm ]]> Tue, 21 Apr 2009 20:50:47 GMT @thankbook thankful for work that I love, good friends who support it (and me), collaborative friction. Specifically @carlosrizo, #HCBos ]]> Tue, 21 Apr 2009 20:50:47 GMT Thanks @shwen! Just joined WEGOhealth and following on Twitter @wegohealth #SocPharm ]]> Tue, 21 Apr 2009 20:51:45 GMT RT @healthfinder: NLM linking drug info portal w/ pillbox interface they are developing. Drug info portal: http://bit.ly/7bZno #HCBos ]]> Tue, 21 Apr 2009 20:51:45 GMT RT @shwen: #SocPharm Jack is showing VaginaPagina.com - health activist for womens health. Tagline: "vulva la revolucion". // LOL! ]]> Tue, 21 Apr 2009 20:51:45 GMT Damn good UNconference. Learned a ton. Thanks @Shwen #SocPharm ]]> Tue, 21 Apr 2009 20:53:06 GMT @anitasamarth good question @lostonroute66 saying there's a "summer of coding" with working groups, etc. prior to API, $, staff issue #HCBos ]]> Tue, 21 Apr 2009 20:53:06 GMT #SocPharm The ability to digitally watch consumers actions as significantly sharpened insights that can help brands and products ]]> Tue, 21 Apr 2009 20:53:06 GMT adoption for PHR is 2.5%: e-patient movements are very grassroots #HCBos ]]> Tue, 21 Apr 2009 20:53:06 GMT Paternalism of MDs vs. rising patient empowerment as consumer of #healthcare as a commodity #HCBos ]]> Tue, 21 Apr 2009 20:53:06 GMT Now @lostonroute66 is talking re: backend of Pillbox app (PHP, MySQL, Linux stack....GREAT stuff, stupid simple even) #HCBos ]]> Tue, 21 Apr 2009 20:54:04 GMT RT @Stuartcfoster: Damn good UNconference. Learned a ton. Thanks @Shwen #SocPharm Here, Here!!!!!! Rockin' Unconference! ]]> Tue, 21 Apr 2009 20:54:07 GMT @Stuartcfoster YW - thx for being a part of it and contributing to it's success. So happy how it all turned out. #SocPharm ]]> Tue, 21 Apr 2009 20:55:11 GMT RT @healthblawg: Paternalism of MDs vs. rising patient empowerment as consumer of #healthcare as a commodity #HCBos >>?tsunami?<< ]]> Tue, 21 Apr 2009 20:56:24 GMT #HCBos @lostonroute66 wow, there's not framework behind Pillbox, no Cake, no Rails, nothing! I am not worthy. ]]> Tue, 21 Apr 2009 20:56:27 GMT #SocPharm Funny that pharma would even talk about SM when most dont even analyze their web metrics to tell a story ]]> Tue, 21 Apr 2009 20:56:28 GMT @mikekirkwood up next at #HCBos to talk about how different audience segments might use Pillbox app (FDA) - patient education... ]]> Tue, 21 Apr 2009 20:56:28 GMT discussing health consumer engagement at #HCBos http://yfrog.com/3vz1jj ]]> Tue, 21 Apr 2009 20:57:20 GMT @naimul We are live-tweeting from Boston's healthcamp and health 2.0 conference this week---full of great discussion. #HCBos @health2con ]]> Tue, 21 Apr 2009 20:57:20 GMT #SocPharm Great question abt data collected abt communities - is it shared back w/ comm, besides the sponsoring body (i.e. client)? ]]> Tue, 21 Apr 2009 20:57:20 GMT Someone should invent compact LaZBoy conference center seats, with swing out desk and power outlet. #SocPharm ]]> Tue, 21 Apr 2009 20:58:19 GMT @boltyboy Act fast or miss the chocolate chip cookies #HCBos ]]> Tue, 21 Apr 2009 20:58:19 GMT jonmrich: RT @shwen: #SocPharm JB: What patient community wants - 1. Grow my own audience (e.g. get pharma $ to get more ppl to my own blog) ]]> Tue, 21 Apr 2009 20:58:19 GMT #HCBos @lostonroute66 we need a Shazam-like iPhone app to identfy pills. ]]> Tue, 21 Apr 2009 20:59:12 GMT @shwen Link still not up for Forrester this is so typical of their ineptness #SocPharm ]]> Tue, 21 Apr 2009 20:59:12 GMT #HCBos @mikekirkwood and @lostonroute66 asking audience how they can see industry using Pillbox - someone 'like Shazam!' iPhone pic, ID ]]> Tue, 21 Apr 2009 20:59:12 GMT RT @healthblawg: Paternalism of MDs vs. rising patient empowerment as consumer of #healthcare as a commodity #HCBos - sounds like good stuff ]]> Tue, 21 Apr 2009 20:59:12 GMT #SocPharm We used social media to help design glucose meter it was great getting live feedback ]]> Tue, 21 Apr 2009 21:00:23 GMT Last session of the day - @fardj n @healthyjack wrapping up with summary and townhall discussion abt all issues heard today! ]]> Tue, 21 Apr 2009 21:00:23 GMT Where is most compelling need? Pt education re: 1 - need to take in own hands; 2 - harder to be used against you than you think #HCBos ]]> Tue, 21 Apr 2009 21:00:23 GMT #SocPharm Last session of the day - @fardj n @healthyjack wrapping up with summary and townhall discussion abt all issues heard today! ]]> Tue, 21 Apr 2009 21:00:23 GMT #HCBos @lostonroute66 PIllbox has been built entirely on a LAMP stack with AMFPHP and Flex on the front end. ]]> Tue, 21 Apr 2009 21:00:23 GMT Small, tight, wicked-smart group in this session. Someone asks re: FDA pillfinder variance "off white" not specific enough, dangerous #HCBos ]]> Tue, 21 Apr 2009 21:01:36 GMT RT @jenmccabegorman @lostonroute66 is talking backend of Pillbox app (PHP, MySQL, Linux) #HCBos - we don't need no steenken HIT Vendors! ]]> Tue, 21 Apr 2009 21:02:30 GMT @rdale says - better to spend money on encouraging eating right and exercise #HCBos ]]> Tue, 21 Apr 2009 21:02:30 GMT RT @modulist: #HCBos @lostonroute66 there's not framework behind Pillbox, no Cake, no Rails, nothing! I am not worthy - this is good? why? ]]> Tue, 21 Apr 2009 21:02:30 GMT @shwen Read through some of the tweets from today & it looks like you guys are rockin! #SocPharm ]]> Tue, 21 Apr 2009 21:04:25 GMT RT @hospitalimpact: Mayo and Microsoft teaming up again for Health Management application http://ow.ly/3sUj #HCBos ]]> Tue, 21 Apr 2009 21:06:35 GMT @jenmccabegorman Can't find info on FDA pillbox in the flurry of #HCBos tweets. Have a link? Interested in API. ]]> Tue, 21 Apr 2009 21:06:35 GMT Agree :) That's part of our mission! RT @healthblawg @rdale says: better 2 invest in encouraging eating right and exercise #HCBos #prevwell ]]> Tue, 21 Apr 2009 21:06:35 GMT @boltyboy There's the tweetup at Cambridge Brewing Company, 6-10. #HCBos ]]> Tue, 21 Apr 2009 21:09:40 GMT @SukiFuller Thx, Suki! It was rockin all day here...now we're winding down n looking fwd to tweetup next :-) #SocPharm ]]> Tue, 21 Apr 2009 21:09:40 GMT I had to leave early but major props and thank you to @Schwen and sponsors for an excellent event at #SocPharm today - well done ]]> Tue, 21 Apr 2009 21:09:40 GMT "If people call out - 'We need an API' - there WILL be an API..." From @lostonroute66, via demand, updates, release of FDA pillfinder app ]]> Tue, 21 Apr 2009 21:09:40 GMT RT @ePatientDave: @boltyboy There's the tweetup at Cambridge Brewing Company, 6-10. #HCBos #SocPharm: http://twtvite.com/si0sf9 ]]> Tue, 21 Apr 2009 21:09:40 GMT @adamcohen @Schwen Thanks for that. It's really informative. The stream is very good #SocPharm ]]> Tue, 21 Apr 2009 21:09:40 GMT For FDA pillfinder app, will be team call type thing in July, then a few months later open kind of 'town hall meeting'...@lostonroute66 ]]> Tue, 21 Apr 2009 21:09:40 GMT RT @ePatientDave: @boltyboy There's the tweetup at Cambridge Brewing Company, 6-10. #HCBos >no fair; don't taunt us virtual attendees!<< ]]> Tue, 21 Apr 2009 21:10:34 GMT Awesome job, @shwen. Been following all day and saw some great ideas and strategies! Thanks to everyone for live-tweeting! #SocPharm ]]> Tue, 21 Apr 2009 21:10:34 GMT #SocPharm Applause! Keep stirring the pot. "Every great advance in science has issued from a new audacity of imagination."- John Dewey ]]> Tue, 21 Apr 2009 21:12:34 GMT Saw a lot of tired-body Boston Marathoners yest. Today, the #SocPharm and #HCBos marathon ends with grateful and tired-mind delegates. ]]> Tue, 21 Apr 2009 21:12:34 GMT @heldincontempt Thx! Glad u enjoyed n learned from the tweets n also for contributing. #SocPharm ]]> Tue, 21 Apr 2009 21:14:31 GMT Great job @shwen and everyone else at #SocPharm! ]]> Tue, 21 Apr 2009 21:15:35 GMT #SocPharm was good. Gave my some insight into what the industry is dealing with. Wish I could stay longer, but it's back to Chicago. ]]> Tue, 21 Apr 2009 21:18:46 GMT @shwen Great jobs, everyone at #HCBos & #SocPharm. Wish I could be there to meet the peeps leading the edge. Special Yay: @jenmccabegorman ]]> Tue, 21 Apr 2009 21:18:46 GMT Many congrats and thanks to @shwen for a great unconference at #SocPharm ]]> Tue, 21 Apr 2009 21:18:46 GMT RT @jonmrich: RT @jbernoff: @shwen My Pharma Social slides are now available at http://www.forrester.com/healthcampboston #SocPharm ]]> Tue, 21 Apr 2009 21:20:35 GMT RT @PhilBaumann: @shwen Great jobs, all at #HCBos & #SocPharm. Wish I could B there 2 meet da peeps Special Yay: @jenmccabegorman >ditto< ]]> Tue, 21 Apr 2009 21:20:35 GMT @msmamet How does one view the #SocPharm proceedings? ]]> Tue, 21 Apr 2009 21:22:35 GMT @2healthguru Yo, eat a virtual beer, and give us an e-belch. #HCBos ]]> Tue, 21 Apr 2009 21:22:35 GMT Whoops wrong twitter handle, meant @shwen last tweet! #SocPharm #spellingfail ]]> Tue, 21 Apr 2009 21:22:35 GMT Note: 2-stage, extensive on-line registration if you want access to that Forrester report. #SocPharm ]]> Tue, 21 Apr 2009 21:23:27 GMT RT I had to leave early but major props and thank you to @Shwen and sponsors for an excellent event at #SocPharm today - well done ]]> Tue, 21 Apr 2009 21:25:25 GMT While many of us are talking about how to use Twitter, etc. @polarwisdom is doing the work, laying down the tracks. #HCBos #socialpharma ]]> Tue, 21 Apr 2009 21:25:25 GMT HealthCamp Boston wrapup - #HCBos - US and int'l Health Care is broken, and we need to try & fix it ... ]]> Tue, 21 Apr 2009 21:27:23 GMT wrapping up HealthCamp Boston, really instructive, participatory, and most importantly fun #HCBos ]]> Tue, 21 Apr 2009 21:27:23 GMT Challenge: Call to Action: "What can YOU do to make the #healthcare system better?" Not someone else's problem ... #HCBos ]]> Tue, 21 Apr 2009 21:29:30 GMT RT @healthblawg: Challenge: Call2Action: "What can U do 2 make #healthcare system better?" Not someone else's problem #HCBos >>participate<< ]]> Tue, 21 Apr 2009 21:29:30 GMT ask not what healcare can do for you, but what you can do for healthcare... #HCBos ]]> Tue, 21 Apr 2009 21:31:44 GMT RT @ChristineKraft: ask not what healcare can do for you, but what you can do for healthcare... #HCBos >>kind like "healcare" works 4 me. ]]> Tue, 21 Apr 2009 21:31:44 GMT Coming up ... more focused HealthCamps , tweetups - let's all keep the conversation going #HCBos ]]> Tue, 21 Apr 2009 21:32:55 GMT It's a wrap ... #HCBos ]]> Tue, 21 Apr 2009 21:32:55 GMT RT @healthblawg: Coming up ... more focused HealthCamps , tweetups - let's all keep the conversation going #HCBos ]]> Tue, 21 Apr 2009 21:32:55 GMT RT @healthblawg: Coming up; more focused HealthCamps,tweetups - let's all keep conversation going #HCBos >>http://healthcampsandiego.org<< ]]> Tue, 21 Apr 2009 21:32:55 GMT @Cerro @eKivemark Muchos kudos for #HCBos ]]> Tue, 21 Apr 2009 21:32:55 GMT RT @ChristineKraft: ask not what healcare can do for you, but what you can do for healthcare... #HCBos ]]> Tue, 21 Apr 2009 21:37:33 GMT Yes. RT @carlosrizo @ChristineKraft: ask not what healcare can do for you, but what you can do for healthcare... #HCBos ]]> Tue, 21 Apr 2009 21:38:33 GMT @healthblawg Well, fix it or ditch/disrupt/replace. Remember the Thousand Points of Pain. #HCBos ]]> Tue, 21 Apr 2009 21:41:04 GMT @modulist Somebody there better have a slew of cameras. I want pix with EVERYONE! #HCBos ]]> Tue, 21 Apr 2009 21:42:11 GMT Someone needs to live tweet the tweetup tonight. #HCBos ]]> Tue, 21 Apr 2009 21:44:09 GMT rainy window city view as #HCBos winds down - http://mobypicture.com/?evgfyi ]]> Tue, 21 Apr 2009 21:45:19 GMT RT @ChristineKraft: @Cerro @eKivemark @john_chilmark @healthblawg Muchos kudos for #HCBos ]]> Tue, 21 Apr 2009 21:45:19 GMT Hey all - that's the end of #SocPharm 2009! Great discussion points during the townhall discussion. Now for Tweetup! Thx all for following. ]]> Tue, 21 Apr 2009 21:45:19 GMT RT @ChristineKraft: ask not what healthcare can do for you, but what you can do for healthcare... #HCBos ]]> Tue, 21 Apr 2009 21:45:19 GMT Good turnout @ #HCBos probably around 250 ]]> Tue, 21 Apr 2009 21:46:23 GMT Congratulations #HCBos team! sounds like a terrific event, will try to catch up on tweets later. ]]> Tue, 21 Apr 2009 21:47:26 GMT #HCBos "healthcamps" are a cylon virus penetrating the health care moats, silos and firewalls! ]]> Tue, 21 Apr 2009 21:47:26 GMT #HCBos YESSS!! Cambridge Brewing Company has wifi! ]]> Tue, 21 Apr 2009 21:47:26 GMT RT @healthblawg: It's a wrap. [Thanks for tweeting #HCBos for us, David] ]]> Tue, 21 Apr 2009 21:52:14 GMT Catching up on #SocPharm posts - looks like it was a GREAT day! ]]> Tue, 21 Apr 2009 21:53:27 GMT RT @healthblawg: Paternalism of MDs vs. rising patient empowerment as consumer of #healthcare as a commodity #HCBos ]]> Tue, 21 Apr 2009 21:54:31 GMT #HCBos ]]> Tue, 21 Apr 2009 21:54:31 GMT @shwen great job, wish I could have been there #SocPharm ]]> Tue, 21 Apr 2009 21:55:45 GMT RT @PhilBaumann: While many talking about how to use Twitter, etc. @polarwisdom is doing work, laying down the tracks. #HCBos #socialpharma ]]> Tue, 21 Apr 2009 21:55:45 GMT Re: #HCBos talk on pt empowerment vs. docs - Docs daily see complexity of motivation. It's not about paternalism. About beauty of humanity ]]> Tue, 21 Apr 2009 22:41:22 GMT Headed to Healthcamp tweetup #HCBos ]]> Tue, 21 Apr 2009 22:44:41 GMT Too true: #SocPharm Pharma is not known for reacting to ANYTHING quickly except negative clinical data (via @richmeyer) ]]> Tue, 21 Apr 2009 23:11:11 GMT RT @arthur_alston: Too true: #SocPharm Pharma is not known for reacting to ANYTHING quickly except negative clinical data (via @richmeyer) ]]> Tue, 21 Apr 2009 23:30:05 GMT HealthCamp Boston was awesome today. Some takeaways in the blog: http://katemgilbert.com/ #HCBos ]]> Tue, 21 Apr 2009 23:34:19 GMT @shwen - Thanks for putting together #SocPharm today Shwen, it was great to be a part of and extremely informative! Hope to catch up soon. ]]> Tue, 21 Apr 2009 23:42:14 GMT I just joined medXcentral, a medical industry network #HCBos http://bit.ly/gQpk7 ]]> Tue, 21 Apr 2009 23:45:04 GMT Social media and pharma: The question is does pharma want to listen and converse with patients? #SocPharm http://is.gd/tL61 ]]> Wed, 22 Apr 2009 0:56:47 GMT leaving #HCBos tweetup. incredubly interesting day ]]> Wed, 22 Apr 2009 1:13:12 GMT @shwen A big thanks from HealthTalker and I. The conference was great and everyone should join the social pharmer ning community! #SocPharm ]]> Wed, 22 Apr 2009 1:16:48 GMT Although the commute home was brutal (2 hrs later) good day at #SocPharm - most provocative talk... FDA: Clarification vs. Change. ]]> Wed, 22 Apr 2009 1:38:16 GMT Just got home from #HCBos . Lot's o' fun at the Tweet up at Cambridge Brewing Co. But caught in the rain on the way back 2 the microsoft ctr ]]> Wed, 22 Apr 2009 2:10:18 GMT I can't believe I missed #SocPharm *and* the Tweetup tonight. Being the boss ain't all it's cracked up to be. ]]> Wed, 22 Apr 2009 2:32:54 GMT Thanks to @healthblawg and @ekivemark for a great #HCBos ]]> Wed, 22 Apr 2009 2:40:28 GMT FYI #SocPharm - RT @jbernoff: @shwen My Pharma Social slides are now available at http://www.forrester.com/healthcampboston ]]> Wed, 22 Apr 2009 2:42:56 GMT RT @jbernoff: @shwen My Pharma Social slides are now available at http://www.forrester.com/healthcampboston #SocPharm ]]> Wed, 22 Apr 2009 2:44:31 GMT RT @healthblawg: Paternalism of MDs vs. rising patient empowerment as consumer of #healthcare as a commodity #HCBos ]]> Wed, 22 Apr 2009 2:46:51 GMT Discussion w/ Esther. Doubtful people would really spend time updating Personal Health Records. Probably right. Maybe a geek thing. #HCBos ]]> Wed, 22 Apr 2009 2:56:39 GMT 7am scary Fung Wah bus to HealthCamp Boston #HCBos, 100+ passionate people working on doing something NOW to improve #health & #healthcare ]]> Wed, 22 Apr 2009 3:40:07 GMT TY to ALL participants @ #SocPharm 2day, esp spkrs: @fardj, @pitch360, @JMurray21CFR, @swoodruff, @jbernoff, @jwschlack & @healthyjack. :-D ]]> Wed, 22 Apr 2009 3:41:39 GMT @xpetit Glad u enjoyed #SocPharm today - I got sooo much out of it as well. Good to see @bobharrell & u again too! ]]> Wed, 22 Apr 2009 3:44:34 GMT Thx also to @msmamet n @permissiontv for recording all the #SocPharm sessions 2day - looking fwd to when we can publish/podcast them! ]]> Wed, 22 Apr 2009 3:53:27 GMT Hello to all my new followers - TY & sorry 4 being so busy w/ #SocPharm that I haven't a chance to review n follow back. Will do so soon! ]]> Wed, 22 Apr 2009 3:57:32 GMT OK, now that #SocPharm is over, time to catch up on needed sleep, so early 1 tonite - g'nite n thx 4 putting up w/ all my tweets 2day :-) ]]> Wed, 22 Apr 2009 3:59:13 GMT Boston folks - RT @CMajor: Boston #BeamUp 5/8 - Star Trek movie then after-movie TweetUp! Pre-sale tix avail now - http://twurl.nl/i5e5pn ]]> Wed, 22 Apr 2009 4:31:18 GMT @clifgold Thank You Looking fwd to continuing the conversation online and off #HCBos ]]> Wed, 22 Apr 2009 4:36:26 GMT @jenmccabegorman have a wonderful time at #HCBos with @carlosrizo @ashdamle et al. I leave for Budapest in 4 hours to visit @berci :) ]]> Wed, 22 Apr 2009 4:48:17 GMT Discussions in patient advocacy groups reveal the real life truths on how pharma must evolve therapies. (hat tip @retheauditors) #SocPharm ]]> Wed, 22 Apr 2009 5:24:46 GMT Ok...I was 22 minutes late but damn it here is my recap of #SocPharm today: http://tinyurl.com/djxskj ]]> Wed, 22 Apr 2009 5:24:46 GMT Grand Rounds is up at Diabetes Mine http://bit.ly/NNvb7 Happy birthday, Amy and hope to see you tmw at #health2con ]]> Wed, 22 Apr 2009 5:27:58 GMT #health2con gang, welcome Today's HealthCamp Boston SocialPharmer Boston was engaging, enjoyable Archived twitterstream http://bit.ly/p1GF3 ]]> Wed, 22 Apr 2009 5:28:36 GMT @ekivemark thank you for a great #HCBos! ]]> Wed, 22 Apr 2009 5:54:37 GMT @lisagualtieri I was not at #HCBos .... couldn't take the time off work. Did go to the loud & raucous tweetup tho! ]]> Wed, 22 Apr 2009 6:23:14 GMT #HCBos is a wrap - fascinating conversations continued all night. Thanks to @cerro @healthblawg @shersteve ]]> Wed, 22 Apr 2009 6:23:31 GMT 

 

]]>